Ubisoft Working On a New Anti-Piracy Tool

Ubisoft recently revealed that their game sales have seen a 50% drop over the past quarter, blaming the overall market slowdown and piracy (particularly on the DS) for the low numbers. They also announced that four of their games, including Splinter Cell: Conviction and Red Steel 2, would be delayed until 2010. The company's CEO, Yves Guillemot, now says they are working on a new anti-piracy tool that should be ready by the end of 2009. He didn't offer any details about how it would be implemented.

Comments

Re:The DS fails commercially at the most basic lev

[Norsefire]

For less than the price of a car (and they're only about $10,000) I can buy a crowbar and learn to hotwire which lets you steal any car you could ever want and then some *and* lets you live games like GTA in real life. No weekly repayments or repossessions, it's all just there.

Why would I want to participate in the for-pay car economy when the thief experience is far superior?

Re:New anti-piracy tool, eh?

[cliffski]

yup. like the iphone dropped games to $0.99 and the pirates all gave up and opened their wallets honestly. hence the zero rate of piracy on iphone games.
wait...