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First MS Retail Stores Will be In Scottsdale, AZ and Mission Viejo, CA
UnknowingFool writes "MS has announced the locations of its first two retail stores. The first one will be located at The Shops in Mission Viejo, CA sometime in the fall. There is an existing Apple store at the location. The second one will be located in Scottsdale Fashion Square in Scottsdale, AZ. That location does not have an Apple store. According to Corporate Communications Director Kim Stocks, the locations were picked because they were 'hot markets,' presumably meaning high traffic. Also, the stores will sell laptops, Zunes, Xbox 360s, MS and 3rd party software. No details on which laptops were provided."
flush consumers
i taught these species went extinct
wooosh....
More like it would really reeaally suck to have all those smug apple fan boys drop by just to show off their new shiny hardware and try to mock the actual customers.
Troll? jebus someones ego got bruised easily
Redmond-based Microsoft's stores are a way for the company to introduce consumers to its products in person, but they are not meant as a product showcase or a replacement for big electronics stores, Stocks said.
RTFA: it's not just for breakfast anymore.
Also, when was the last time you saw a laptop with "Microsoft" on the case? Microsoft *still* doesn't make their own laptops, they will *still* be selling laptops from Dell, HP, Lenovo, Asus, etc.
Stupidity at its finest indeed.
"Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
I live a couple of miles away and I'd be happy to swing by once the store opens.
If Microsoft is going to be selling a Microsoft-branded computer (i.e. not Dell or some other manufacturer) it might be win-win for them; someone sues because they're a monopoly using this (they make the computer, the OS, and they own the store) and they, in turn, bring a suit against Apple since this is Apple's exact business model.
So the store is successful and we get Microsoft in-store tech support or it has a lawsuit brought against it and they can use that to slow down a company that is rapidly becoming a strong competitor.
I'll give Microsoft a B for effort. If they were really going to go head to head with Apple on high-class locations they would have put this store in the Biltmore next to Apple's flagship store in Phoenix. By going with Fashion Square mall they're only targeting the clueless upper middle class and rich wannabes. Then again that's probably the crowd buying Zunes anyways. [cough snicker].