Inside the AP's Plan To Security-Wrap Its News Content

suraj.sun writes with an excerpt from this story at Ars Technica that the "Associated Press, reeling from the newspaper apocalypse, has a new plan to 'wrap' and 'protect' its content though a 'digital permissions framework.' The Associated Press last week rolled out its brave new plan to 'apply protective format to news.' The AP's news registry will 'tag and track all AP content online to assure compliance with terms of use,' and it will provide a 'platform for protect, point, and pay.' That's a lot of 'p'-prefaced jargon, but it boils down to a sort of DRM for news — 'enforcement,' in AP-speak."

Comments

I thought Slashdot was filled with geeks

[devleopard]

If it were, then whoever moderated this post would have read the Ars Technica story. The "wrapper" and DRM are nothing but an HTML microformat, which enables categorizing and parsing, but has zilch to do with enforcement.

Link to the article

[Anonymous Coward]

Associated Press

The Associated Press Board of Directors today directed The Associated Press to create a news registry that will tag and track all AP content online to assure compliance with terms of use. The system will register key identifying information about each piece of content that AP distributes as well as the terms of use of that content, and employ a built-in beacon to notify AP about how the content is used.

"What we are building here is a way for good journalism to survive and thrive," said Dean Singleton, chairman of the AP Board of Directors and vice chairman and CEO of MediaNews Group Inc. "The AP news registry will allow our industry to protect its content online, and will assure that we can continue to provide original, independent and authoritative journalism at a time when the world needs it more than ever."

The registry will initially cover all AP text content online, and be extended to AP member content in early 2010. Eventually, it will be expanded to cover photos and video as well. AP will fund development and operation of the registry through 2010, until it becomes self-sustaining.

The board announced in April, at its annual meeting, that the Cooperative would launch an industry initiative to protect news content from unauthorized use online. At its meeting today, at AP headquarters, the board voted to approve creation of a news registry that will serve as the foundation of that initiative.

The registry will employ a microformat for news developed by AP and which was endorsed two weeks ago by the Media Standards Trust, a London-based nonprofit research and development organization that has called on news organizations to adopt consistent news formats for online content. The microformat will essentially encapsulate AP and member content in an informational âoewrapperâ that includes a digital permissions framework that lets publishers specify how their content is to be used online and which also supplies the critical information needed to track and monitor its usage.

The registry also will enable content owners and publishers to more effectively manage and control digital use of their content, by providing detailed metrics on content consumption, payment services and enforcement support. It will support a variety of payment models, including pay walls.

In other action, the AP Board also voted to approve rate assessment reductions for broadcast members of the Cooperative. Under the plan, AP will reduce local TV members' basic text assessments by 10 percent in 2010. The amount of rate reduction per station varies depending on the level of services received. At its annual meeting in April, The Associated Press announced assessment reductions for member newspapers, the second year rates were reduced. AP member radio rates were adjusted several years ago to include added discounts, day-part service options and barter pricing.

About The AP
The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the worldâ(TM)s population sees news from AP.

An alternate interpretation of their infographic

[ReverendLoki]

I rather like this alternate interpretation of the infographic the AP used to explain their new scheme. Found via BoingBoing.

Why is this tagged "republican"

[tjstork]

Republicans are farmers, miners and oil drillers and then small business owners at the core. There are plenty of rank and file Republicans who would just as soon let IP laws fall by the wayside because liberals are so concentrated in businesses that benefit from copyright laws.

Re:The AP Has No Clue What They're Doing

[wytcld]

That's why it's so important that our access to AP content must continue unrestricted. Where else can be get so many articles by so many writers who have no idea what they're talking about?

With blogs, we generally visit those where we already know the level of "idea what they're talking about" from past reading or reputation. But the AP is an outfit that slaps its trademark across writing of such uneven levels of "idea what they're talking about" that reading them becomes a constantly-entertaining puzzle for each article: "Can you spot everything that's wrong with this picture?"

Re:Robot Scrapers

[grcumb]

The plan is to basically embed some sort of web bug in the HTML, which will help AP identify the scrapers, which will allow them to file an honest lawsuit, in which the infringing scraper will show up in court, hat in hand, and beg forgiveness.

This is sad for several reasons.

1. The AP believes that these scrapers are actually a serious threat to the AP's revenue stream.
2. The AP believes that the people who run these scrapers won't be able to strip their tracking bugs out
3. The AP believes that it'll be able to find and sue the operators and make them stop, instead of just driving them into jurisdictions that don't care.
4. The AP is confusing these scrapers with legitimate aggregators, like Google News, and legitimate bloggers, and thus making lots of enemies

I think you're wrong on the last count. I think they are thinking primarily of 'legitimate' aggregators. I think their entire plan is predicated on being able to coerce large search engines to comply with their rules of behaviour with regards to their material.

I agree that this is technically naive and suicidal as a business tactic. Even if the large search engines agree to whatever conditions are put on the use of the content, they'll only do so to the extent that playing nice serves their needs. The only leverage AP would have in case of non-adherence to their rules is the suicide option - cutting off access to their own content.

But vested interests the world over have demonstrated their capacity for self-inflicted damage and, more to the point, their ability to damage others on their way down.

Count on a large-scale political push to 'protect their rights' - and to enumerate those rights in the most profit-making way possible, even if that means trashing fair use entirely.

Count as well on Google, Microsoft and whoever else is running a top-tier US-based search engine to compromise themselves (and their service) in order to avoid getting kicked out of the boys' club that is the American corporate establishment.

And count on the anarcho-geeks of the world to have the entire process deconstructed, reverse-engineered and made a mockery of within about 4 days, too. They will be litigated and even prosecuted for their pains.

The net result will be that AP's demise will be delayed by a few months, and the development of a robust, gift-based online economy will be delayed by some multiple of that.