Slashdot Mirror
RadioShack To Rebrand As "The Shack"?
Harry writes "Rumor has it that RadioShack is planning to re-brand itself as The Shack later this year, after eighty-eight years under the old name (most of them with a space in between 'Radio' and 'Shack'). I hope it's not true, because I don't think the move would do a thing to make the retailer a better, more successful business." Where will we go to buy soldering irons and those RCA to headphone jack adapters now?
Shame on them - how dare they offend the geeks (who mostly type on keyboards nowadays and imagine that makes them equal to the hardware hackers of yore) by not going out of business? How dare they cater to the exact same mass market that's been their bread and butter for half a century and profit thereby rather than being what they geeks imagine they should be and vanishing into the mists of time?
Seriously Slashdot, get over yourselves. Radio Shack has been primarily a retailer of low end consumer grade electronics since the 1960's. There's no reason at all to assume they shouldn't be profitable and continue to prosper - that market hasn't vanished and is unlikely in the extreme to ever diminish.