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RadioShack To Rebrand As "The Shack"?
Harry writes "Rumor has it that RadioShack is planning to re-brand itself as The Shack later this year, after eighty-eight years under the old name (most of them with a space in between 'Radio' and 'Shack'). I hope it's not true, because I don't think the move would do a thing to make the retailer a better, more successful business." Where will we go to buy soldering irons and those RCA to headphone jack adapters now?
They're just anticipating the coming legalization of pot. It will allow them to move into a generalized convenience store model, sort of a "smarter" quik-e-mart: soldering irons, robot toys, pot,and munchies.
davejenkins.com |
Radioshack has spent the last 20-30 years attempting to rebrand itself from a store that carries one-of-a-kind electrical components and equipment to a store that carries 2nd-rate, overpriced versions of the stuff everyone else carries (cellphones, computers, really awful audio equipment, non-educational toys, etc.). It's all part of their master plan to turn themselves into a store with no apparent reason to exist.
SJW: Someone who has run out of real oppression, and has to fake it.
Oh that's what it is, I thought it was a service that delivered you a popular 80s console by 9am...
than 'radio' and 'shack'? Telegraph hut? Gramophone igloo? Victrola shed? . . .
Sweet informative mod.
I was actually thinking that if they were going to change one part of their name, calling the store a 'shack' is certainly more likely to turn away customers than implying that you sell radios... would you buy anything from the Computer Hovel? The Cell Phone Shanty? Meh... I won't be sad to see them go in any case, they have totally missed the opportunity to dominate the hobbyist market by making a half-assed attempt at edging into the mainstream.
To the haters: You can't win. If you mod me down, I shall become more powerful than you could possibly imagine
Indeed, I believe they are being too conservative in this renaming. For regular customers of Radio Shack, we know the new name is too high class. The only possible remedy for this situation is to name the chain "Electronics Shanty," because we all know that's what they are.
Read: Rabbit Rue - Free serial nove
I think they should change their name to "Hz So Good."
Rebranding Circuit City as "The City" worked well for Circuit City?
Is there some Consultant on the loose recommneding this?
The rebranding of "The Shack" is because it's the only thing the marketing company could come up with that beat the more-apt "Crap Shack" moniker.
Remember: Even the Radio Shack CEO can't figure out how his company stays in business.
This guy can't figure it out either
http://www.theonion.com/content/news/even_ceo_cant_figure_out_how
Yeah because visiting the minimall that has JCPenney and Woolworth's is just sooooo much better.
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
He just created a new cycling team called Team RadioShack and will have to change the name to match, he had the t-shirts printed and everything.
So you're saying the new name is a better fit?
Comment forecast: Bits of genius surrounded by a sea of mediocrity.
Worse, choosing a name that goes from "The Shack" to "The Suck" so smoothly(and appropriately) just seems like a terrible plan...
Nuff' said.
"Radio Shack. You've got questions; we've got blank stares."
With apologies to the B-52s
My ism, it's full of beliefs.
Same for "Carphone Warehouse" in the UK, they don't want to lose the recognition despite the fact no-one has called a cell/mobile phone a car phone in 2 decades. [...] [RadioShack] should REALLY look and see if the number of people who say "I don't need a radio I won't go there" might be outnumbered
FACT: There is a Radio in your TV. There is a Radio in your Wi-Fi laptop. In fact, there is a Radio in your Carphone.
You could always buy potentiometers there.
General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
exactly
I did something similar, was looking to make a cable for my TiVo to connect serial to DB25 on the back of my router box so I could dial out over ppp instead of phone (was getting rid of home phone service).
I knew what I needed, a DB25 male kit and a 1/4" stereo jack. I went o Radio Shack and was looking at the parts on the wall when the kid came up and asked if I needed help.
"Yes, I need a DB25 connector kit and a 1/4" stereo jack"
"What for?"
I took a deep breath. I wasn't really looking for help on my part selection, just trying to find what should have been $5 in parts on a hook on the wall, really.
But I couldn't help myself.
"I'm making a cable for my TiVo"
"Why? TiVo should have come with all the cables"
"Yes, but I am building a serial cable to connect from the TiVo to a PC"
"Why?"
"To dial up over PPP"
*blank stare*
"so, I just need these parts to make a cable, do you have them?"
"Well, the cables are over on this wall..."
felt like I was talking to the Secretary of the Interior
"but, Brawndo has what plants crave"
There is much cruelty in the universe, John.
Yeah, we seem to have the tour map.
Hey, that's one of my favorite pass times. There isn't many things I enjoy more in the mall than walking into RadioShack, being approached by an employee offering to help me find something, and telling him exactly what it is that I want. The look of confusion, horror, and dulling of the eyes as DUMMY MODE moves to the ON position makes me smile on the inside.
Vol~
And everyone told me my research into electrically conductive spaghetti noodles was foolish. I'll show them now!
you know what "the Shack" is? it's the place you go to watch "SyFy"
-- All this knowledge is giving me a raging brainer.
I went in to a local Shack to buy a soldering iron a couple months ago. They don't have them. They do have cell phones, and boy do they love to pitch them. I have no idea who sells soldering irons any more, though I'm sure I could use Bing to google around.
Is it proper English to use "google" intransitively?
"The urge to save humanity is almost always a false front for the urge to rule it."
- H. L. Mencken
Well you gotta admit that the "x86 crap" brand wasn't exactly a brilliant stroke of marketing.
The enemies of Democracy are
Worse, choosing a name that goes from "The Shack" to "The Suck" so smoothly(and appropriately) just seems like a terrible plan...
I think going to "The Shaft" is an easier move.
NewEgg doesn't sell eggs. You can't order a real Bengal from TigerDirect. You can't buy Micro Stars from MSI. and finally... Macintosh does not sell real Apples.
You may be right on the first three, but the last one would be Apple does not sell real Macintoshes. And even then... it's McIntosh. There is no fruit called Macintosh. Must be a boring lunch for me to even write this.
Well, yeah, $41 million in a quarter seems like a lot of net income, but remember, that's only like 4 of their god damned monster cables.
ASCII stupid question, get a stupid ANSI
Not unless you have $10.99 plus shipping. Looks real, although I'd have to look at it in person to better judge if it is fake.
That reminds me of years ago when a really hot chick working the register at my local Radio Shack asked, "Can I have your phone number?"
Taken aback, I replied, "Sure, can I have yours?" That didn't go over well. I bet she hated her job.