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Ads Retroactively Added To Wipeout HD, Soon Others

An anonymous reader writes "American users of Wipeout HD might have noticed that there's an advertisement showing up all of a sudden during loading, both during online and offline play. This, according to a poster on the well-known gaming forum NeoGAF, is being done covertly. The writer suspects that the display software was installed during update 2.01, and the ad-content is now being snuck in. Gamasutra has a story on the company responsible for the software to deliver these ads, Double Fusion, which said it plans to launch in-game advertising in 'another handful' of PS3 games by the end of the year. So, what's next? Can we look forward to fighting the Kool-Aid Man and zombified Mars bars in Uncharted, or is there anything that can be done to hinder companies from adding advertisements retroactively, without the customer's prior knowledge?"

4 of 299 comments (clear)

  1. Re:ESRB by ethan0 · · Score: 4, Funny

    may I recommend reading the very first sentence of the summary?

    wait, sorry, forgot what site I was on for a moment.

  2. Re:All of A sudden by Anonymous+CowHardon · · Score: 4, Funny

    "Suddenly" means "in the manner of a sudden," or more succinctly, "of a sudden," and to indicate that something isn't only partially of a sudden, we say it's "all of a sudden." We don't use the definite article "the" because there isn't only one particular sudden. (If there were, we might spell at as a proper noun and possibly even worship it. All hail the Almighty Sudden!)

  3. Re:Boycott by spun · · Score: 5, Funny

    But no matter what, always remember to stay positive, cynicism never got anyone anywhere!

    That's a pretty cynical view of cynicism.

    --
    - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
  4. Re:Ad blocking by Runaway1956 · · Score: 4, Funny

    Realizing that 50% of consumers lack the genes necessary to "grow a set", I stand by, ready to offer the use of my set. For a small recompense, of course. The wife wouldn't like me to be giving it away for free. (She is so mercenary!)

    --
    "Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br