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Will Mainstream Media Embrace Adblockers?

Posted by ryuzaki0 on from the so-crazy-it-might-be-true dept.

Blarkon writes "Slashdotters are aware of and often use Adblock Plus," and notes that "if newspapers wanted to hit the online content industry hard right now, they would be running non-stop information about how to obtain and use Adblock Plus.' That a scorched-earth approach to blocking Internet advertising through AdBlock Plus might collapse free online competitors by starving them of revenue. If more people are aware of Adblock plus, it will be more tempting for other browser manufacturers to include similar ad blocking functionality. Might Rupert Murdoch's apparent 'traffic killing' move to paywall content be a desperate gamble to avoid the impact of a future crash in the ad-supported online business model caused by everyone's browser including something like Adblock Plus?"

3 of 417 comments (clear)

  1. Animated Gif/Flash by kryten_nl · · Score: 0, Redundant

    I'm very sorry, but if adverts on your site are animated. I'll block them or stop visiting you.

    --
    For the perfect anti-Unix, write an OS that thinks it knows what you're doing better than you do and let it be wrong.
  2. Re:Not getting revenue anyways. by Jesse_vd · · Score: 0, Redundant

    my thoughts, exactly.

  3. Re:How sites can embrace the AdBlock model by mdm-adph · · Score: 0, Redundant

    Exactly -- on sites like Slashdot and Ajaxian, I never mind the ads. They're tasteful and usually directly-related to the field I'm reading about.

    However, dancing fat ladies in an ad about home mortgages while I'm trying to read CNN.com? That's getting blocked.

    --
    It is by my will alone my thoughts acquire motion; it is by the juice of the coffee bean that the thoughts acquire speed