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Is Intel Killing 12-Inch Displays On Netbooks?

HangingChad writes "Dell has retired their 12-inch Intel Atom-powered netbooks, they said today. The official reason — 'It really boils down to this: for a lot of customers, 10-inch displays are the sweet spot for netbooksLarger notebooks require a little more horsepower to be really useful.' Or is the real reason that 12-inch displays on netbooks cut into Intel's more profitable dual-core market and Dell's profit margins on higher-end machines?"

35 of 297 comments (clear)

  1. 12" = normal machine by tsa · · Score: 4, Insightful

    I remember when I had a 12" iBook. Back then it was considered a normal laptop. OK, it wasn't wide-screen, but isn't 12" just too big for a netbook?

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    1. Re:12" = normal machine by jones_supa · · Score: 5, Informative

      Exactly. And, there is already the term subnotebook for laptops of that size.

    2. Re:12" = normal machine by harlows_monkeys · · Score: 4, Insightful

      [...] but isn't 12" just too big for a netbook?

      I find that the most important dimension when it comes to whether or not a computer is comfortable or is awkward and annoying when I'm carrying it loose is thickness, not length or width.

      Same when it is in a backpack, as I use a backpack that has a padded divider to separate the computer from the other items in the backpack. The thickness of the computer is the only dimension that determines how much space the computer takes up in the backpack.

    3. Re:12" = normal machine by Kozz · · Score: 5, Funny

      I find that the most important dimension when it comes to whether or not a computer is comfortable or is awkward and annoying when I'm carrying it loose is thickness, not length or width.

      Oh-ho! A computer, you say? Is that what the kids are calling it these days? I can read between the lines, mister.

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    4. Re:12" = normal machine by moosesocks · · Score: 4, Interesting

      I (still) have a 12" PowerBook.

      IMHO, it's by far the best compromise I've seen between performance and portability. In fact, there wasn't much of a "compromise" at all -- it has the full array of ports that you'd expect (including FireWire), an optical drive, a decent battery, and surprisingly good speakers. At the time of its release, its CPU, memory, and hard drive were all on par with the top-of-the-line. Even today, it's still adequately fast for most tasks.

      It's small enough to take anywhere, but not small enough that you have to squint in order to read what's on the screen. The new 13" MacBooks are actually quite a bit larger (albeit still very nice machines) -- I don't know of any machines today that offer the modern equivalent of performance and portability (even on the PC side of the fence, which I'd happily consider). There's also certainly something to be said for Apple's use of an all-metal chassis for its laptops.

      My only complaints about it are the 1.25GB RAM limit, and 1024x768 display, although these are forgivable, given that it's a 5 year old machine.

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    5. Re:12" = normal machine by dgatwood · · Score: 3, Interesting

      A businessperson has no business trying to use an ultraportable. That's not the target market at all, and they are completely unsuitable for them.

      • Ultraportables require good eyesight, which means that they mostly appeal to the under-30 crowd; the statistical majority of the business types are older than that.
      • They tend to have small hard drives because they are designed to be a supplement to your primary desktop or laptop computer; most businesspeople I've known use a laptop as a portable desktop, and it is their only computer.
      • They are designed heavily with cost as a driving factor; businesspeople tend to be more concerned with reliability and robustness than cost.
      • They generally have reduced size keyboards, which don't lend themselves to business chores (which usually involve a lot of typing).

      The ultraportable market targets mostly teenagers through college, mostly as a cheap way of carrying stuff back and forth to class or around the workplace, while leaving the bulk of their data at home or in the office. A webcam borders on useless for those people. If they want to video chat, 99.999% of the time, they'll be back in their rooms or offices and can use their main machines for that.

      And built-in flash card readers only support a limited range of card formats. They also almost universally support only the low end consumer formats. Pro users with high end cameras generally have cameras that use Compact Flash cards, which is rarely, if ever supported in a built-in reader. This means that a significant percentage of your users end up carrying around an external reader anyway.

      Besides, we're rapidly seeing cell phones converge on mini-USB connectors for charging. Because you will have to carry a USB to mini-USB cable to charge your cell phone anyway, you won't need any extra cables to connect your camera to your laptop. Unplug the cable from your phone and plug it into your camera, and suddenly that low-end card reader built into your laptop is just wasting space. Within five years or so, this will be moot.

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  2. Alternate Sources by im_thatoneguy · · Score: 3, Insightful

    Now I might believe this "it's cutting into cash cow" theory if Dell was a monopoly like Apple. But if HP, Asus et all are offering 12" Netbooks then wouldn't they just be losing customers to their competitors--gaining 0 profit instead of less profit?

    1. Re:Alternate Sources by mewsenews · · Score: 3, Interesting

      What do Dell, Apple, HP, and Asus have in common? Their relationship to Intel. AMD is a non-competitor in the netbook space right now, and Intel has enough clout to throw their weight around and get what they want.

    2. Re:Alternate Sources by 10Ghz · · Score: 5, Insightful

      "if Dell was a monopoly like Apple"

      How exactly is Apple a "monopoly"? Because the have 100% market-share in Macs? I guess Nintendo is a monopoly as well, since they have 100% market-share in the Wii-market....

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    3. Re:Alternate Sources by c_forq · · Score: 4, Interesting

      The point is that Intel charges more for the SAME ATOM CHIP if you are using it for a device with a 12" screen. That basically forces it to be less profitable.

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    4. Re:Alternate Sources by c_forq · · Score: 5, Informative

      Sorry, I assumed Slashdot was using the same sources at the TechCrunch article I read earlier. You can read it at their site.

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  3. No need for a conspiracy by temojen · · Score: 4, Insightful

    The whole reason for having a netbook is that it's tiny and portable. If you don't need super portability, you might as well get a more powerful machine. Market forces at work.

  4. 12" too large? by mr_flea · · Score: 3, Insightful

    Isn't the point of netbooks to be small and light? 12" screens start to defeat that; I wouldn't doubt that most netbook purchasers prefer 10" screens (of course, any smaller than that and the keyboard gets pretty cramped). If you're going to get a 12" machine, you might as well make the jump to a full notebook...

    I'm actually on a 12" laptop right now, and love it very much.

  5. At some point... by bschorr · · Score: 4, Insightful

    Putting larger screens and larger keyboards in a netbook...the device ceases to BE a netbook. When you start getting into 12-13 inch screens you're starting to get into a form factor that is...well...a laptop.

    The whole point of a netbook is that it's small, compact, light, low-battery...but that's harder and harder to do when your netbook gets to be the size of your laptop. You can call a dog's tail a leg, but that doesn't make it a leg. Just because you call a device that's 5 lbs and has a 12" screen a netbook doesn't make it a netbook.

    So where do you draw the line? I have a netbook and a laptop and a desktop. They serve three distinct purposes (though I rarely use my laptop anymore because my netbook, with the 10" screen, does just fine for most of those tasks).

    Perhaps the reason more people are moving to netbooks instead of laptops is that most people have realized that an Atom processor is just fine for their tasks. That spending more to have a dual-core processor that spends 99% of its time idle and sucking up battery life was wasteful.

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    1. Re:At some point... by Carrot007 · · Score: 4, Insightful

      > The whole point of a netbook is that it's small, compact, light

      That used to be true of a laptop.

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  6. Re:No 12" LCD can fit cargo pocket by 0123456 · · Score: 3, Insightful

    why have a 12" screen when you can pack all those pixels into 10" or 8"?

    That might be fine when you're 18, but when you're 40 and your eyesight is starting to go you'll be glad of the larger pixels; I'm not sure about today with larger LCD screens but most of the old farts I know used to run at 800x600 on their 17" CRT monitor so that they could actually read the text.

    If you're using a cut-down 'social networking' interface that's designed to show one web site at a time then a 10" display at 1024x600 is probably OK, but the 1280x800 display on my 15" laptop is already too small for programming in an IDE. For web-browsing, email and document processing (i.e. things which don't need much processing power) I'd really want 1280x800 or similar on a 12" display for a netbook. I've been looking at buying one so I could carry it around in my gear bag but finding a good compromise between resolution, display size and price is not easy.

    At the other end of the scale I've noticed a few small netbooks appearing at work plugged into racks or manufacturing gear for intelligent equipment monitoring, and an 8" display should work well for those applications.

  7. Smaller netbooks impossible to use (resol. and kb) by electrosoccertux · · Score: 3, Interesting

    I used a friend's 10" netbook for a few minutes and immediately knew I couldn't buy one with a screen that small. 600 pixels is not nearly enough for vertical resolution.

    I researched all of the netbooks and just purchased (2 days ago) an Acer AO751h. It has an 11.6" display (1366x768), a full sized keyboard and a 6 cell battery that lasts ~7-8h depending on drivers.

    FYI, if you decide to get one as well, be sure to update the GMA500 drivers to the versions this guy is talking about because other versions will cause it to lock up, and also have terrible performance.

  8. intel varies the charge based on destination by bogotronix · · Score: 5, Informative

    I think Atom purchasers have to declare the destination of the chip and intel charges more if the destination is a 12" display. The idea being every 12" sold is a desktop CPU sale lost. AMD, NVIDIA, VIA don't have the necessary market share to impose this kind of restriction on the manufacturers using their chips. Dell is probably surrendering now rather than continue with a platform that's had its profit margins hobbled from the start.

    1. Re:intel varies the charge based on destination by amiga3D · · Score: 3, Interesting

      I wonder what will happen when ARM starts to make more headway in netbooks? Maybe Intel will regret strong arming their customers?

  9. Re:Fail atom chipset by 0123456 · · Score: 3, Informative

    Most netbooks have the Intel chipset which sucks a lot more power than the NVidia one. That might be a reason to want smaller screens, seeing as that would save *some* power...

    I think you're confusing the desktop Intel Atom chipsets (which suck major ass) with the mobile Intel chipsets. I believe the Ion chipset takes less power than the desktop Intel chipset for the Atom, but more than the mobile Intel chipset for the Atom.

    If I remember correctly, it's something like 22W for the Intel desktop chipset vs 6W for the mobile, with the Ion somewhere in between (I've seen claimed idle consumption around 20-25W for Ion-based desktop systems).

  10. Microsoft by TheLink · · Score: 4, Interesting

    How about the relationship with Microsoft?

    What are Microsoft's licensing terms and costs for 10" netbooks, 12" netbooks and >12" notebooks?

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  11. Market Research Failure by dokebi · · Score: 3, Insightful

    I chalk this up to bad market research. Dell probably asked a focus group how they could improve on the 10" netbook. The focus group probably said a bigger screen and faster cpu. How much more will they pay for it? $150 bucks.

    Now Dell goes and makes one at that price point and screen size. Except the 12" is heavier and eats into the already mediocure battery life, it's waaay more expensive than the the 7" models that are practically being given away. No wonder it doesn't sell well.

    I think Dell market research here forgot that the real desirable factor in netbook is the low, low price, portability, and long battery life. Ignore the core features customers love, and they will ignore you. How shocking!

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  12. Re:No 12" LCD can fit cargo pocket by Mprx · · Score: 3, Insightful

    Unless you're using some obsolete OS like Windows XP, screen DPI has nothing to do with text size. Higher DPI will actually be more readable on any modern system because the letter shapes will be more clearly defined.

  13. Re:It doesn't matter to the average consumer. by digitalunity · · Score: 4, Interesting

    For me, my 14" HP is the sweet spot. I got good resolution and great battery life.

    A 12" seems to be right in the middle of two distinct classes - the netbook and the laptop.

    At 12", its too big to have the convenience of a netbook, but its too small to serve as a fully functional laptop. I'm not sure how well the 12" was selling, but for myself at least I would never buy a 12" because it wouldn't be ideal for anything I want to do.

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  14. Re:Yes by Anonymous Coward · · Score: 5, Insightful

    Hmmm.... Let's see where your logic leads. Apple has a 100% share of the market for Apple computers. Wow. That's so incisive. Read below to see where your logic takes you.

    Dell has a 100% share of the Dell computer market. Ergo, Dell is now a monopoly. AMD has a 100% share of the AMD cpu market. Ergo, AMD is now a monopoly.

    Your logic is so flawed, so "strawmanish", that it's not funny. Every company now qualifies as a monopoly because they hold a 100% share of their own sales, and no one else can manufacture and sell their brand.

  15. Re:Yes by RedK · · Score: 4, Informative

    The case is Microsoft holds 90% of the entire PC market. Apple holds 10%. Hence why Microsoft is a Monopoly, and Apple isn't on the OS side. Apple also competes in the hardware business with Dell, HP and other OEMs. They don't have even near a controlling interest.

    As for your other comment, the MacOS market, MacOS isn't a market, it's a product. PCs are the market and Apple doesn't even come close to having a monopoly on it. You'd have to be retarded to think otherwise.

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  16. Re:It doesn't matter to the average consumer. by mikiN · · Score: 4, Funny

    Yahoo need to pull their asses out of the Stone Age and join the 21st century and learn to build websites. Two years probation or risk being put in a padded room with the rest of them "mistake HTML for a screen publishing language" reject DTPers with only the W3C compendium on the history and purpose of HTML as a medium-independent markup language for company. Periodical flogging with a 300px x 200px flyswat should be part of daily routine.

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  17. Re:It doesn't matter to the average consumer. by PRMan · · Score: 3, Informative

    Yes, with average use and Auto Power mode, my Asus EEEPC 901 HA goes for a day and a half easily. It really does get over 6 hours as claimed, which for a netbook is almost 2 days of use in my experience.

    And I play my daughter's 720p gymnastics videos all the time with no stuttering, but I have to put it in "High Power" mode to do that. Of course, I need to install the KLite Codec Pack first, but it works. YouTube is no problem at all, even HD clips.

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  18. Re:Yes by 91degrees · · Score: 4, Insightful

    Sigh. Apple doesn't have a monopoly. It's the wrong word but the right general concept. So while people are arguing semantics, they're totally missing the point.

    A Dell PC is trivially replaceable with a PC from a number of other manufacturers. Everything else will be more or less the same.

    An Apple PC is not trivially replaceable. Changing to any competitor will require changing go a completely different OS, which behaves in a noticeably different way and requires different software. If you want an Apple computer with a configuration not available from Apple, you don't have a lot of options. You have to pick the closest Apple product. If you want a Windows PC with a configuration not available from Dell, you find a manufacturer that does make a PC with that configuration.

  19. Re:No 12" LCD can fit cargo pocket by trjonescp · · Score: 5, Insightful

    Despite what MS would like you to think, Windows XP is not obsolete.

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  20. Re:It doesn't matter to the average consumer. by bemymonkey · · Score: 4, Insightful

    "YouTube is no problem at all, even HD clips."

    Bullshit. Unless, of course, a slideshow is what you call "no problem at all"... ;)

    Maybe you mean the HQ mode - that's NOT HD.

  21. Re:It doesn't matter to the average consumer. by Anonymous Coward · · Score: 5, Insightful

    In what other realm of life is it normal to tell people to buy a crappy product because it's "good enough" for their simple needs?

    Lots of them, so long as you're willing to replace "crappy" with "low performance". You tell someone to buy a cheap commuter car instead of a Ford GT if they're just going to commute back and forth from work.
    You tell people to buy a cheaper cell phone and phone plan instead of the huge awesome everything setup when they only talk on the phone a small amount.
    You tell people to get a modest apartment instead of a huge luxury suite when they don't have a lot of stuff and the suite isn't free.

    People compromise on quality ALL THE TIME because we don't need to and can't all afford to have all the best stuff all the time.

  22. Re:It doesn't matter to the average consumer. by dfghjk · · Score: 4, Informative

    "... all of Apple's MacBook Pros ... get 7 or 8 hours (verified as accurate by various third party reviews, so not the standard industry "under imaginary conditions" you see with most notebooks). Most netbooks would be hard-pressed to get half that."

    Wow, that is massively not true. Under real use the new MBP barely get half that as well. My 17 gets 5.5 hours when doing essentially nothing.

  23. Re:It doesn't matter to the average consumer. by Ned+Scott · · Score: 3, Informative

    I've been using my new 15 inch 2.8 MBP, and I normally get around 7 hours unless I'm pushing the processor with more than casual web browsing and IRCing.

  24. Re:It doesn't matter to the average consumer. by Anonymous Coward · · Score: 3, Insightful

    Yes, you do tell people these things. No, they don't have to take your advice and no, you shouldn't rub it in. Their life, their choices.

    I personally told a young newlywed couple I am friends with that they shouldn't buy a house just before the collapse, because it was inevitably coming soon, and that they should rent for a year or two. They ignored me and are down 20% so far. They wanted to "own" a house.

    I don't ever mention it because it's pointless and petty, but NOT giving friends and family good advice is silly because, when you give good advice, you help them. If you're telling someone what they should and shouldn't do with their money and they're trusting your judgment, you need to take into account the utility of whatever it is they're buying and then take into account the marginal utility of spending more money on something nicer. If you buy more than you ever need, you overpay.

    If you think netbooks are insufficient for their tasks, then absolutely you can and should recommend a more powerful machine. But what if someone wants a cheap machine to run a *nix-based Half-Life server for a club, perhaps with different common locations for lan tournaments, and nothing more? That's possible on hardware far inferior to a netbook, why buy even a mid-range machine for that?

    Also, you should work on improving your ability to dispense in polite discourse. You don't need to curse so much.