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Sensor To Monitor TV Watchers Demoed At Cable Labs

An anonymous reader writes "Cable operators at the semi-annual CableLab's Innovation Showcase have informally voted as best new product a gizmo that can determine how many people are watching a TV. Developed by Israeli company PrimeSense, the product lets digital devices see a 3-D view of the world (the images look like something from thermal imaging). In other words, that cable set-top box will know whether three people are sitting on the sofa watching TV and how many are adults vs. children. Do we really need cable and/or video service operators knowing this? It all happens via a chip that resides in a camera that plugs into the set-top box."

22 of 302 comments (clear)

  1. Limits? by SanityInAnarchy · · Score: 4, Interesting

    I can see some obvious uses here that I hope never happen, like, "Sorry, but you only purchased one ticket to your pay-per-view movie, and three people are watching! Purchase additional tickets or ask some of the viewers to leave."

    Of course, even if it gets that bad, I suspect it'd be defeated with something like duct tape. So, while it's kind of evil that someone might want to do this, I'm not all that worried that it would actually work.

    --
    Don't thank God, thank a doctor!
    1. Re:Limits? by clang_jangle · · Score: 4, Insightful

      Any limits set initially may well change. This is just another reason to resort to bittorrent.

      --
      Caveat Utilitor
    2. Re:Limits? by interkin3tic · · Score: 4, Insightful

      I suspect that would get defeated with the whole "I'll just watch it on netflix/DVD/bittorrent/whatever alternative there will be at the time." Maybe not for privacy's sake, but for "I'm not paying extra for when Jimmy comes over, fuck that."

      I suspect the actual uses of the device would be for advertisers to get some feedback and makeup of their viewing audience. The blurb linked to suggests it can tell between kids and adults. That doesn't sound like a tech to limit the number of viewers, that sounds like a tech to see "okay, how many kids versus how many adults are watching right now? More kids? Awesome, McDonalds pays more to run happy meal ads than value meal ads."

  2. Porn that learns what you like. by BlueKitties · · Score: 5, Funny

    Oh, the inner exhibitionist in me is tingling.

    --
    "Sorrow is better than laughter, for by sadness of face the heart is made glad." [Ecclesiastes 7:3]
    1. Re:Porn that learns what you like. by Aggrav8d · · Score: 5, Funny

      *Inner* Exhibitionist?

    2. Re:Porn that learns what you like. by michael_cain · · Score: 4, Interesting
      Some years ago, I developed a small box for the research organization in one of the cable companies that monitored the IR remote control to track button presses and did screen grabs of the STB output in order to allow in-home monitoring of customers' use of the various UI features (needed both because the STB in question was notorious for missing button presses). One version of the little box added a camera pointing out at the viewers and grabbed those images at the same time. The original intent was to allow researchers to check who was in the room when strange button sequences were encountered in the data; while testing the box in a researcher's home, the odd sequences turned out to occur when the three-year-old got her hands on the remote control. The human factors types loved having the snapshots available; again during in-house testing, the image sequences jogged peoples' memories: "Yeah, Bobby was there and that was when this odd thing happened..."

      The version that took pictures of viewers never got used in customers' homes. The legal department was seriously concerned about how to write an agreement regarding the use of those images. I certainly have to wonder whether Comcast's legal department has looked at what needs to be added to the terms of service, and what the privacy requirements will be. If I believe my spouse has been cheating on me, can I get access to what was observed while I was out of town?

      The members of the research group and I did have some odd conversations about whether the viewer snapshots should be disabled based on which channel was being watched...

  3. Also handy for tracking down . . . by StefanJ · · Score: 4, Funny

    . . . Runners who are trying to evade their Death Panel appointments. You can tell which ones are sick and due for termination by their elevated IR output.

  4. Nielson boxes? by Gudeldar · · Score: 4, Insightful

    Perhaps these are going to go in next generation Nielsen boxes so that Nielsen can give a more accurate count of viewers instead of just assuming 1 box = 1 viewer.

    1. Re:Nielson boxes? by CrimsonAvenger · · Score: 4, Insightful

      What, are you kidding! That's way too sensible! As the other posters have surmised its an evil plot such that the cable operator can watch everything you do from their Skull Island fortress of doom!!!!!

      No, the other posters have surmised that if something can be abused by those in a position of power, it will be so abused, sooner or later.

      Whether it is first used for a "sensible" purpose or no, sooner or later it will be used for a malicious purpose.

      --

      "I do not agree with what you say, but I will defend to the death your right to say it"
    2. Re:Nielson boxes? by yuna49 · · Score: 4, Interesting

      Ratings companies like Nielsen have been using "people meters" for years now. However the current technology relies on household members pressing a button to register their presence in the room. Nielsen experimented with infrared sensors over twenty years ago. Trust me, this is hardly new technology.

      Of course, becoming a member of one of the Nielsen meter panels depends on your agreeing to participate. A system where one is automatically monitored by a set-top box with or without prior agreement raises enormous privacy issues. I'd assume if this takes off it'll just be another one of the 175 clauses contained in your "agreement" with the cable operator.

  5. Re:Phone home by PolyDwarf · · Score: 4, Insightful

    What would be the point if it *didn't* send the info to anyone?

  6. duct tape by nurb432 · · Score: 5, Interesting

    Of course, even if it gets that bad, I suspect it'd be defeated with something like duct tape. .

    And then the box detects its 'blind' and refuses to run your movie, or worse, calls the MPAA for a violation of terms, and perhaps some 'circumvention prevention law' they will have bought by then, bringing down the black van onto your home..

    --
    ---- Booth was a patriot ----
    1. Re:duct tape by RetroGeek · · Score: 5, Insightful

      And then the box detects its 'blind' and refuses to run your movie

      At which point I return the box/tv set, yell at the salesperson, and behave badly.

      This is like the Panasonic patent which blocks channel changing during commercials. Some *AA exec is wetting his pants, but the public WILL NOT put up with this.

      This kind of intrusion is a revolution just waiting to happen, sheeple or not.

      --

      - - - - - - - - - - -
      I am a programmer. I am paid to produce syntax not grammar. Deal with it.
  7. Can it ... by SlashDev · · Score: 4, Interesting

    .. tell if I get a hard-on watching Jessica Biel?

    --

    TOP DSLR Cameras Reviews of the top DSLRs
    1. Re:Can it ... by raybob · · Score: 5, Funny

      Only if it's equipped with a microscope

      ba-ding

  8. Somewhere... by blakedev · · Score: 5, Funny

    A midget is getting annoyed that the TV won't let him watch Real Sex 10.

    --
    QamuIs Heg qaq law' lorvIs yInqaq puS
  9. Re:Phone home by xigxag · · Score: 5, Insightful

    The manufacturer's homepage seems to imply that the device could be used for gesture-controlled applications, such as changing the channel without a remote control.

    In other words, something like Natal.

    Or to rephrase that, what does this device do that Natal doesn't have the capability to do? And that being the case, shouldn't people be equally worried about Natal spying on its users?

    --
    There are two kinds of people: 1) those who start arrays with one and 1) those who start them with zero.
  10. Nietzsche by Experiment+626 · · Score: 4, Insightful

    Friedrich Nietzsche once said that if you stare into the abyss long enough the abyss stares back at you. Now staring at the TV can have the same effect.

  11. Re:I bet it doesn't work! by jfortman · · Score: 5, Informative

    On the contrary. I bet it does.

    One of my graduate professors at the University of Missouri is doing some work with elder care with technology like this. Getting real 3-D information from multiple cameras takes a lot of processing time, but they can segment the space in a room down to 1 inch cubes. The result is a 3-D silhouette of the objects and people moving in the room. They can tell the difference between people moving throughout the room. A small child is different from a dog in that the dog has 4 legs, for example.

    They can identify whether a person is laying on the couch or has fallen. They can extract information such as the bend of the spine and whether a person favors one leg or the other. A silhouette of a cardboard cutout would appear flat to the camera.

    What I described above is PHD research using some fairly complex computer vision, 3-D segmentation and pattern recognition algorithms. 3-D scene reconstruction cannot be done with a single camera. The math doesn't work. I would not expect a set-top box with a single webcam to be that good. I would, however, expect them to do motion segmentation on frames of video. Background subtraction would let them ignore the furniture in the room and identify regions of motion. From there, pattern recognition algorithms could be used to find faces and identify the relative shape of a body based on a template. Given that, you could identify whether a person was tall or short and the relative proportions of their bodies. You probably couldn't identify male or female, though. That would be a tough call. You probably could identify a dog versus a child with relative ease.

    Luckily, the amount of bandwidth needed to send these images back to the cable company would be pretty massive (given everyone who watches cable in a small to medium sized city) so you shouldn't worry about that. You probably only need to worry about packets being sent back over the cable line identifying the date, time, number of adults, number of children, channel and number of seconds since the last channel change.

  12. Oblig: by Cryacin · · Score: 5, Funny

    In Comcast America, TV watches you!

    --
    Science advances one funeral at a time- Max Planck
  13. Just what Disney wanted! by dpbsmith · · Score: 5, Interesting

    IIRC I read this in one of Lawrence Lessig's books.

    Movie studio executives, of course, hated the idea of home video. Their business model was tied to getting paid for each showing, payment per showing, and also per viewer; the rents charged to movie theatres were set on a sliding scale based on the seating capacity of the house).

    RCA thought they had a breakthrough, when they showed Disney executives a cassette they had developed. It was designed for rental and could only be played once. A mechanical locking arrangement was engaged when the cassette had finished playing. The consumer would then have to return it to the rental store, which had the special tool needed to unlock and rewind it.

    They demonstrated it proudly to Disney execs who said, dismissively, "This is no good to us. We have absolutely no way of knowing how many people are in the room."

  14. Oblig. Simpsons by Chess+Piece+Face · · Score: 5, Funny

    Kent Brockman: "Of course, there's no way to see into the Simpson home without some kind of infrared heat-sensitive camera. So, let's turn it on."