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iPhone 3GS Is Number One In Japan
mudimba writes "The iPhone 3GS 32GB is currently the best selling phone in Japan (the 16GB version came in at number nine). This is in stark contrast to reports from earlier this year that the Japanese hate the iPhone. Nobody is sure what specific features caused the change of heart, though it is speculated that video capture and voice control might be part of the answer. When the 3G iPhone first came out it saw a spike in sales, but unlike the 3GS it was unable to outsell locally-made handsets."
This is in stark contrast to reports from earlier this year that the Japanese hate the iPhone.
This "hatred" was debunked shortly thereafter:
AppleInsider has posted a great article explaining that Wired's story about Japanese iPhone hate was completely false and has been edited at least twice. The comments in the article were recycled and taken out of context, with those interviewed blogging about the mistakes. The piece then goes on to analyze the iPhone's standing in Japan, as well as some of the major factors working for and against it. At last it points out that the Wall Street Journal tried the same myth of failure just after the phone's launch in Japan, recycled from a myth the year before, pushed by a research company with a possible anti-Apple agenda.
My work here is dung.
Firstly, the Japanese, like much of the civilised world, have a distrust of the Linux operating system. The iPhone however runs using a variant of BSD, Linux's big, more professional daddy, and hence is trusted and enjoyed by those who value honour and pride, such as the Japanese.
Secondly, it is well known that phones running Linux-based OS's still require the user to drop down to a termnial screen to modify text configuration files to change things like their phone background or ringtone. This is unacceptable.
Thirdly, Linux requires the user to have a beard and/or a weight problem. People such as this are shunned by Japanese society, and rightly so. The natural consequence of this is that users of Linux phones are also shunned.
Together these reasons make it clear why the iPhone is acheiving such a success in those faraway eastern lands. They are so far away, aren't they?
TV, radio, swipe payment ability, quality camera: just a few of the common features in Japanese phones.
The iPhone is turning into one of the foremost portable gaming platforms. Even the nice Nokia phones can't claim that. They've put Civilization on it now, FPSs, RTSs. The screen size:total size ratio is probably the highest yet of a gaming device. What's not to like?
I'm not saying this accounts for all the sales, but this is Japan we're talking about.
The Japanese aren't brand-motivated
Japan is the leading market for luxury brands, like Gucci, Louis Vitton, Hermes etc. Brand motivation and recognition are sky high.
Maybe because those brands produce quality products?
Basically every Japanese cell phone supports "emoji" emoticons, but iPhone was long without the support. This definitely was a deal breaker for some people, especially younger consumers. http://en.wikipedia.org/wiki/Emoji
It's officially only available for Japanese customers, but it can be unlocked: http://www.iphonesavior.com/2009/02/spell-number-app-unleashes-free-iphone-emoji.html
The instructions sound suspicious but I personally tested this on 2.2 firmware and it worked. I can now use emoji in text messages, tweets, or any other text field. It's also a great way to amaze your friends who have iPhones; every iPhone from 2.2 up supports viewing emoji by default.
The Sticky Issue - My TF2 Blog
Although Japan is an important market in it's own right, success in Japan is more important for the ripples in creates in the rest of Asia. Trends in Japan remain an important influencer in the region, with Asians generally paying far more attention to Japanese fashion, pop stars, gadgets and movies than American equivalents. Apple has negotiated an initial sale of 5 million iPhones to Unicom in China, the news that it is now the No. 1 phone in Japan (and ripple affects such as more Japanese pop stars and actors using them) will make that first 5 million sell even faster. With North America, Europe and, now, key parts of Asia on board, the rest of the world will follow. What we are looking at here is the emergence of a global computing standard that will be with us for decades.
Yeah, but with my Patek Philippe, I get the privilege of paying $1500 or so every time I have it serviced. You can't get that kind of quality in a Timex.
The Japanese dig the compass.
http://twitter.com/OLDTELEGRAM
The Japanese aren't brand-motivated. They are quality-motivated. That's why Japanese cars are boring but last forever.
That's wrong. If you had spoken to a British or American consumer at the time of Japanese automotive boom, you would have found that they are just as quality motivated as the American consumer. And had you spoken to American or British or Italian automotive makers, you would have found some of them wanted quality but were just slightly misinformed as to how they should attain it.
As someone who's taken a course on this, we got the Japanese invention known as The House of Quality pounded into our heads. It's basically a far superior way to "define relationship between customer desires and the firm/product capabilities." The Japanese invented this, I don't know the exact origins (wish I did) but instead of it ended up as some weird business process patent it ended up being used by everyone over there. As a result, their cars didn't leak oil (like the British motorcycles) and they didn't slowly reject every screw that was holding them together. I'm sure the Japanese had many more tools at analyzing the engineering aspects of cars but the fact of the matter is that their engineering and quality control practices just exceeded anything anyone else had (if anyone else had quality control at the time).
Americans look for cool things, which is why American cars are flashy and muscular but also break down constantly and have terribly assembled trim.
This seriously got moderated up? Have you ever been to Tokyo? Have you seen how flashy that city is? Have you ever seen Japanimation, Japanese commercials or game shows? Flashy is all I can think of to describe that.
Your cultural stereotypes humor me. But I think you're suffering from some serious misinformation and anecdotes to which I could provide counter-anecdotes all day long. But both stances are merely an exercise in futility.
They knew, unlike the dopes who lick Steve Jobs' nutsack here in the US, that it was crap the moment they laid hands on it.
Well, if they laid hands on it, they've already purchased it and that's a win for Apple. Or are you saying that the (virtually) same reviews each culture read influenced them differently? The Japanese have more options than we do and they had things that were better than the original iPhones. Those weren't really marketed in America. The iPhone wasn't crap compared to what 90% of Americans were already using. That's the important point, not that American consumers are any stupider or smarter than Japanese consumers.
My work here is dung.
Indeed, although it's just as much a pro-Apple agenda that spread the news: if people don't like a product, it's much better if you can dismiss it as an irrational hatred, rather than considering the possibility that they might *gasp* actually prefer other phones.
For this news, I'd be curious to see market share. Since Apple only have one phone, and Nokia etc have loads of different products, looking at single phone sales whilst useful in some contexts, is not useful for judging who's number one (it's the multiple choice fallacy where votes get split between similar products).
There's also the obvious point that the phone has only just been released - it's misleading to claim "Number One", since this is a figure based on one month's sales, not quarterly or yearly, let alone total phones in existence.
And since the Iphone is the only phone that gets covered on Tech sites like Slashdot (god knows why), it's not surprising that they'll do fairly well. I fear we'll have a self-fulfilling prophecy where we end up with it being the most popular phone, precisely because of the coverage solely on this one phone. And then we'll end up with a monopoly platform on mobile platform that's more locked down and controlled by a single company. Nice one, Slashdot!
For all we know, those other phones may have been number one (indeed, one of them must have been), but we wouldn't have heard about it on Slashdot.
Consider - what was the Number One phone, last month in Japan, and why wasn't there a story about it? Or the Number One phone in the US, come to that? It's only news if it's unusual.
Of course I'll probably be modded down now for providing possible explanations that don't fit in with the pro-Apple viewpoint here.
http://en.wikipedia.org/wiki/Near_Field_Communication
4u
The 32GG 3GS may be number 1, but the article doesn't mention what sort of market share it takes to claim that spot. I was just in Japan for most of this summer, and I went looking at phones with some Japanese friends. There are just SO many feature-rich phone choices out there from all of the major carriers that no single model really seemed to stand out as a market leader. If the 32GB 3GS got even a small bump in sales, that could have pushed it into first place.
As for the swipe payment option, I expected to see things like Mobile Suica used by lots of people, but it really doesn't seem to be too common yet. Most people still seemed to pay for train and subway trips with regular Suica (or Pasmo, Icoca, etc.) cards in their wallets. It's certainly a cool feature, but it apparently hadn't been adopted by a large part of the population yet.
I don't have any evidence, but if I had to guess I'd say that it's the app store that made the difference. The app store is truly transformative, in many non-obvious ways.
It brings network effects to the phone. For a while it seemed everyone I knew had a RAZR, but the popularity of the phone added no value to the individual user. With the iPhone, however, the popularity of the phone brings increased developer attention, which the app store translates to improved functionality, creating a positive feedback loop. Friends will also recommend apps to each other, further creating a network effect, and reminding the non-iphone-owning friends what they're missing.
The app store brings the best form of lock-in Windows ever had - But will it run my apps? - to the phone. Suddenly no non-iPhone can be a true upgrade, since you will likely lose some of your app functionality. Common things, like interfaces for major social sites, etc., will likely be standard, but everyone will have a different set of apps they consider crucial, which will make upgrading difficult. The breadth of the app store has brought the long tail to the phone. It also allows people to be very picky. I spent a several weeks testing out various todo lists on the iPhone, and I won't be happy to change phones unless it has a todo list that meets the very specific criteria I developed.
Certainly other phones will soon have access to app stores of their own, but the huge lead that Apple now has will make it very hard for someone else to catch up. They'll tout how they don't have the same approval headaches that the iPhone does, and that openness will be great. But we don't have to look far for lessons on how the popular operating system can be vastly inferior, yet still more successful than competitors.
The iPhone app store sets the iPhone up to succeed for all the reasons that Windows has. I think it's going to take a significant technology leap or other serious market disruption to stop them at this point. Regardless of how you feel about Apple, you have to respect the the way they've played this.
I live in Japan (and own an iphone but that's moot for this discussion). Softbank has done a few things lately that probably had quite a bit to do with this. They have been for months running a hugely successful ad campaign with a little white Dog as the mascot, I don't pay enough attention to tell his name or the details but I guarantee you my wife and mother-in-law could (and just about any trend oriented female or male on the street could). They also recently signed SMAP and began running commercials featuring them a week or so ago. If you aren't aware of just how unbelievably huge SMAP is here I most likely can't explain it, explaining a "boy band" who are now in their 30s would probably be hard enough haha. I had never seen anything like it personally coming from the US, they are very very popular here amongst nearly all types of people and it shows Softbank is the king of advertising in the phone market over here.
Secondly, they recently dropped the price way down on the iphones both on the ownership fees and the monthly packet plans. I'm not fully aware of the details as I got my iphone before the drop (dammit!) but if you go past a Softbank store FREE IPHONE is plastered all over the place. The free ones are the old model but the 3Gs is fairly cheap too. Softbank is known to do some fairly shady fee structures so some customers are wary of them, but hey you can't beat free as a marketing tool to get customers into the store. Also iphone was known as a luxury here and some people probably see this price drop as a chance to get one finally.
Oh and they also finally came out with a one-seg video adapter for the iphone which many Japanese want. (Digital Broadcast TV on your phone.)
So yeah, in summary, new gadget (always works in Japan) + super hot marketing campaigns + cheap prices + finally getting the iphone to keep up with the Joneses tech wise, win win for Softbank and I'm not really surprised as a casual observer of the "keitai" market that iphone 3Gs is #1 here (this month).
Actually, a cheap quartz Timex is more accurate than a Patek Philippe, or any other mechanical watch. People don't buy mechanical watches for accuracy.
Are you adequate?
I wouldn't call it a troll just somewhat uniformed as SMS MMS isn't what they usually use in Japan, its an email based protocol. Some phones such as many Softbank phones come with SMS MMS but that's mostly for international use and the default messaging protocol is a form of push email. Tons of phones released in Japan do not have SMS MMS. Their largest carrier Docomo didn't have any for a long time until and when they did it was for their line international phone. SMS MMS is not an issue there.