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A Video Ad, In a Paper Magazine

Posted by timothy on from the who'dathunkit dept.

lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September. The video will be displayed on slim-line screens around the size of a mobile phone display and will have rechargeable batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing the movie when the page is turned. The first clips will preview CBS shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York. Imagine the fun hacking possibilities."

19 of 295 comments (clear)

  1. Soon... Internet connection by nomorecwrd · · Score: 4, Funny

    Congratulations!! you are the 1.000.000 reader... push here to collect

  2. Let me know... by squoke · · Score: 5, Funny

    when Playboy starts using them.

    1. Re:Let me know... by Goaway · · Score: 4, Funny

      What's a Playboy? Is that like a Playstation?

    2. Re:Let me know... by Anonymous Coward · · Score: 5, Funny

      Sort of. The games are typically only one player though. And once you start playing, the game is over in a few minutes.

    3. Re:Let me know... by networkBoy · · Score: 4, Funny

      yes, but for boys too young for the playstation. It's controller is much simpler, just a joystick.

      --
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    4. Re:Let me know... by Rude+Turnip · · Score: 4, Funny

      You'd have to be pretty experienced to last that long!

      --
      Bill Clinton: Pimp we can believe in. - The Shirt!!!
    5. Re:Let me know... by SmlFreshwaterBuffalo · · Score: 4, Funny

      Actually it's more like playing with your Wii.

  3. Hi, this is... by ilkensai · · Score: 4, Funny

    Hi, this is Vince with Slap Chop... watch this, you're gonna love my nuts...

    1. Re:Hi, this is... by chord.wav · · Score: 4, Funny

      Don't miss the Rap Chop

  4. The key question by Zhe+Mappel · · Score: 4, Funny

    How long before I can play Doom on my copy of Entertainment Weekly?

  5. Very effective in at least one area by lumenistan · · Score: 4, Funny
    The fools at the Academy for the Slightly Evil laughed at me when I introduced my doctoral dissertation proposal last month, but now look, the winds are shifting in my favor! This is going to go far to aid my goal of getting as many batteries as possible into the landfills that service Los Angeles and New York.

    1. Average Joe gets/reads/disposes of newspaper
    2. Batteries get dumped along with newspaper
    3. ???
    4. Profit!

    Looks like I WILL get my D.Ev after all!

  6. Re:fun hacking? Er..no. Imagine the annoyance... by gnick · · Score: 5, Funny

    The only problem is that, at least in my experience, when I'm sitting down reading and spontaneously start pounding my lap with a hammer everyone looks at me like I've lost my mind. Anyone else have this problem?

    --
    He's getting rather old, but he's a good mouse.
  7. Re:Cost? by zerosomething · · Score: 3, Funny

    yea and i'll take 50 so I can get the screens and batteries to make my next Burning Man costume. Adds? I'll never see em I'll use the Mags to fuel my woodgas generator to recharge the batteries.

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    It all starts at 0
  8. Hi, I'm Darth Harrington by CMBJ · · Score: 4, Funny

    INTERGALACTIC PROTON POWERED ELECTRICAL TENTACLED ADVERTISING DROIDS
    INTERGALACTIC PROTON POWERED ELECTRICAL TENTACLED ADVERTISING DROIDS
    INTERGALACTIC PROTON POWERED ELECTRICAL TENTACLED ADVERTISING DROIDS

    Hi, I'm Darth Harrington of Darth Harrington's Intergalactic Proton Powered Electrical Tentacled Advertising Droids Emporium and Moon Base. Due to a garbled subspace transmission, I am currently overstocked on all Intergalactic Proton Powered Electrical Tentacled Advertising Droids, and I am passing the savings onto youuuuuuu!

  9. Re:Yes. With Sound. by Anonymous Coward · · Score: 5, Funny

    My hammer and I disagree, we can, indeed, set the volume (or at least mute it).

  10. Re:Cost? by supernova_hq · · Score: 4, Funny

    Good lord, the thought of literally buying used advertisements on ebay is kind of mind-blowing...

  11. Re:So this by FrankSchwab · · Score: 5, Funny

    pioneered steaming video formats

    Best typo ever.

    --
    And the worms ate into his brain.
  12. Re:fun hacking? Er..no. Imagine the annoyance... by chucklebutte · · Score: 4, Funny

    Wacky Waving Inflatable Arm Flailing Tube Man! Wacky Waving Inflatable Arm Flailing Tube Man! Wacky Waving Inflatable Arm Flailing Tube Man! Hi I'm Al Harrington, president and CEO of Al Harrington's Wacky Waving Inflatable Arm Flailing Tube Man Emporium and Warehouse! Thanks to a shipping error, I am now currently over-stocked on Wacky Waving Inflatable Arm Flailing Tube Men, and I am passing the savings on to yoooooooouuuu! Attract customers to your business! Make a splash at your next presentation! Keep Grandma company! Protect your crops! Confuse your neighbors! African American? Hail a cab! Testify in church! Or just raise the roof! Whatever your Wacky Waving Inflatable Arm Flailing Tube Man needs are! So come on down to Al Harrington's Wacky Waving Inflatable Arm Flailing Tube Man Emporium and Warehouse! Route 2 in Weekapaugh!!! lol like this ad every time you turn your page!

    --
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  13. Re:fun hacking? Er..no. Imagine the annoyance... by rockNme2349 · · Score: 3, Funny

    * Flips open magazine *

    Hello, you have been selected to win a free ipod!

    --
    Sewage Treatment Facilities - "Our duty is clear."