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A Video Ad, In a Paper Magazine
lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September.
The video will be displayed on slim-line screens
around the size of a mobile phone display and will have rechargeable
batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing
the movie when the page is turned. The first clips will preview CBS
shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York.
Imagine the fun hacking possibilities."
How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?
Not long, that's my guess.
Sent from your iPad.
So this is the best usage for this technology they can find? How about changing 300lb university textbooks into paper thin alternatives? Updating libraries to use this new technology, increasing the life of the books... etc etc
Ad's? How.... capitilist..
Hi, I Boris. Hear fix bear, yes?
How long will it be before someone turns the page in the news paper and Jimbo from Jimbo's Used Cars and Ammo starts screaming about his amazing auto deals (free ammo with every car!) in a VERY LOUD OBNOXIOUS TONE?
No need for Flashblock, just read with a hammer next to you.
Best line I've read all day.
"It's believed the new technology will cost much more than normal print ads."
That's the kind of biting, insightful comment I love from big media.
You kidding? People are going to buy this nonsense rag just for the novelty alone. They'll make a killing on sales and be able to charge more for other ads at the same time.
Dedicated Cthulhu Cultist since 4523 BC.
If newspapers devoted this much energy to the actual content and quality of journalism, maybe they wouldn't be hurting so much for revenue.
Exactly! I was going to say this if nobody else did.
I bet this is going to be a collectors item. Everybody in LA and New York will have to buy one. So, not only will EW get a huge sales boost, but there will be millions of people who are pushing, clawing, and begging just to watch the ads for their novelty. How many other ways can you get people to seek out your advertisement rather than have it forced upon them? I bet USA and Pepsi are paying through the nose for this.
Of course, the novelty aspect only works once. My guess is that we won't see this regularly until the technology becomes significantly cheaper (if even then).
This is just a mock up, the video you see is edited in. As they pan/zoom around the video disconnects from the window.
from 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
to 45 2F 6E 40 3C DF 10 71 4E 41 DF AA 25 7D 31 3F
What is the carbon footprint of this thing? I mean, jesus, I'm going to have some explaining to do to my daughter when she gets older about my generation and what it prioritised...
Invoicing, Time Tracking, Reporting
Yes, the device is supposedly rechargeable and new content can be uploaded, but why would you make the effort to upload ads? How is this better than reading the same info on the internet, on a bigger screen and better interactivity? Whit will surely end in a landfill. How fucking wasteful.
You're totally right. I just hope every one of those "panels" gets slapped with a $30+ garbage tax. I'd rather see this kind of "land-fill material (literally) that lasts no more than one week off the shelf" not take off at all.
And let's face it, the vast majority of the readership aren't geeks, so they won't be hacking these things.
And to hell with my karma. It's for garbage like these that I can afford to burn it.
The crisis in the newspaper industry:
a) They're all giving away their content for free on the internet, print subscriptions are falling through the floor.
b) No single paper can charge internet subscriptions, because people will just turn to other papers.
c) Web ad revenue brings in less money than print ad revenue used to.
d) Craig's List has completely destroyed the lucrative classified ads revenue source.
So basically, they haven't found a way to make enough money to do the journalism that we expect from them. The whole industry is sinking, from the best of them to the worst.
# (/.);;
- : float -> float -> float =
Why not upload page images to it and just sell the screen without the paper?
Just fold the magazine sharply and firmly in half. No more annoying ad! /.) would buy the mag just to dink around with the player.
Seriously though, if it's possible to erase the ad content and use the mini-player for other video, I think I (and at least half of
Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
Imagine this: A person is quietly reading a magazine in a quiet and peaceful room. Suddenly, as he flips the page, a video advertisement is played, displaying the Pepsi logo, filling the room with a low-quality, low-bitrate sound of the Pepsi jingle so loud everyone in the room turns and looks at him. And, guess what? NO WAY TO STOP THE DAMN AD!
Come September, this will be a reality.
First TV ads got louder and louder and annoyed the shit out of me to the point where I can't even watch TV anymore. Then Internet ads did the same. Now fucking paper ads will annoy me.
I, for one, will not purchase a product whose developers chose to advertise in this manner, nor will I purchase magazines that have these ads. Fuck you, spammers!
This is such a great idea - far better than, I don't know, moving the whole newspaper online or onto an ebook reader.
Oh wait, the opposite of that.
Requiem for the American Dream
Collectors item ultimately means landfills. It just takes longer to get there.
"In the absence of the ability to establish the attribute of truth they tried to establish the noble attributes."
...and I remember indoor movie tickets costing *35 cents* and there were two movies, plus cartoons, plus a newsreel. And it was about the only place that had air conditioning. [lawn,off, and etc]. And cokes were a nickle and calls from a payphone were a nickle. No shyte.
But it's better now even if you only get one movie and it costs ten bucks. (mostly because you really don't have to go there and you can get the movie for less than ten bucks and watch it at home)
I wouldn't swap the internet and electronic miniaturization and so on for all that old tech. It was good enough, but it's better now in a lot of ways. Now I like older cars and trucks because they had some personality to them, but that tech is better now too. More complicated, but better.
*Some* old tech is still good and useful, but progress is progress. The tech then in the 35 cent movie days was a lot better than the 1800s. Stuff gets better because people want it better and we have a ton more smart guys working on stuff now. I have no flying car or hawt babe amazon warrior robot army...but all in all it's a lot better now. My major beef is a lot of stuff is really unfixable for most practical definitions of fixable. It works or chunk it, that part I don't like and I still hang onto way too much broken stuff now from inertia, because everything used to be somewhat fixable by joe average with a box of tools, or there was some dude on the corner with a shop and he could do it, cheap. That's pretty much gone now.
You're kidding, right?
The answer is: no, not to any appreciable degree.
You do know what happens to all those 9V, AA, and AAA batteries you see in grocery stores after people use them up, right? How about the batteries in laptops? Yeah, that's right: the average person throws them away. As in, in the landfill.
If they don't throw them away when they die, they throw them in the trash when they're doing some housecleaning or getting ready to move. Even in the locations where recycling batteries is possible and suggested, batteries are accepted at the dump/landfill. Especially for something like a car battery: people will throw that sucker away if they can (and can't get it exchanged for a discount on the new one).
~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
The more ads I see, the more I get pissed at advertisement in general.
I have a truly novel idea. Maybe I should patent it. How about we charge for the actual content, save a lot of money on all the staff and equipment that doesn't have to negotiate, draft, implement, print, etc. all the advertisement anymore, and end up with a smaller, more content-dense product? I'll call it "business purpose re-engineering".
You see, when your business has slowly eroded from informing your customers to selling your customers, and your customers have started to notice and are leaving you in droves, it might be time to change back, instead of speeding up.
Assorted stuff I do sometimes: Lemuria.org