A Video Ad, In a Paper Magazine

Posted by timothy on Thursday August 20, 2009 @08:10AM from the who'dathunkit dept.

lee1 writes "The first-ever video advertisement will be published in a traditional paper magazine — Entertainment Weekly — in September. The video will be displayed on slim-line screens around the size of a mobile phone display and will have rechargeable batteries. The associated chip can hold up to 40 minutes of video, and uses technology similar to that used in singing greeting cards, playing the movie when the page is turned. The first clips will preview CBS shows and advertise Pepsi, but they will only be distributed in Los Angeles and New York. Imagine the fun hacking possibilities."

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Re:So what toxic materials are in it by sherriw · 2009-08-20 08:33 · Score: 0, Redundant

Just what I was about to say.
Oh mod points where art thou?
Re:Let me know... by dubbreak · 2009-08-20 09:11 · Score: 0, Redundant

What's a Playboy? Is that like a Playstation?
Yes. But Playboy only offers single player action.

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