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EA Spends 3x More On Marketing Than Development

G3ckoG33k writes "According to Electronic Arts officer Rich Hilleman, 'the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.'" Sounds pretty insane, but does anyone know how this compares to the film industry?

10 of 442 comments (clear)

  1. Re:Why is this a surprise? by Deltaspectre · · Score: 5, Funny

    Request for car analogy here, I don't get this woman thing.

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  2. Re:Why is this a surprise? by Evil+Shabazz · · Score: 5, Funny

    Request for car analogy here, I don't get this woman thing.

    Software development is a lot like a having a baby in a car. 1 woman, 9 glasses of wine, 1 romantic overlook = 1 baby.

    Hmm.. my anology seems to fall apart. When I add more women to that, I get more babies.. sorry...

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  3. Why are games so expensive? by H4x0r+Jim+Duggan · · Score: 5, Funny

    Q: Why are games so expensive?

    A: Because it costs us that much to convince you you want to buy it.

  4. Re:Why is this a surprise? by antoinjapan · · Score: 4, Funny

    You drive one car 9 miles in 9 minutes, but if you drive nine cars you'll drive 9 miles in one minute....simple

  5. Re:Why is this a surprise? by should_be_linear · · Score: 3, Funny

    From what I understand, If you drive around with dead fetuses inside your car, marketing department will spend a lot but overall gameplay would suck.

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  6. Re:Why is this a surprise? by R2.0 · · Score: 4, Funny

    It takes Honda just under 2 years to develop a new model, and they are generally considered the highest overall quality in the world.

    It takes GM 3-5 years to develop a new model, and they are generally considered shitty cars.

    Wait, what were we discussing again?

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  7. Re:Why is this a surprise? by fredjh · · Score: 5, Funny

    So if I combine your posts, what I get is that pregnancy is a regenerative cycle that ends in disaster.

    Wait... what were we talking about?

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  8. Re:TJ by Anonymous Coward · · Score: 5, Funny

    And what sort of rulers will you and Naz be once this conquest is achieved?

  9. Re:Why is this a surprise? by maxume · · Score: 3, Funny

    What if those ads help you sell the baby for $50,000, instead of $15,000?

    I think the analogy may be starting to break down though.

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  10. Re:Why is this a surprise? by scaryjohn · · Score: 5, Funny

    Pouring gasoline on burning babies, I think.

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