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EA Spends 3x More On Marketing Than Development

Posted by ryuzaki0 on from the hey-i-know-one-of-their-marketroids dept.

G3ckoG33k writes "According to Electronic Arts officer Rich Hilleman, 'the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.'" Sounds pretty insane, but does anyone know how this compares to the film industry?

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