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EA Spends 3x More On Marketing Than Development

Posted by ryuzaki0 on from the hey-i-know-one-of-their-marketroids dept.

G3ckoG33k writes "According to Electronic Arts officer Rich Hilleman, 'the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.'" Sounds pretty insane, but does anyone know how this compares to the film industry?

1 of 442 comments (clear)

  1. Re:Why are games so expensive? by ArbitraryDescriptor · · Score: 1, Redundant

    Spot on. Why on Earth are you spending 75% of your game budget on commercials? A good review is all the marketing you need, and they're free. Spend a few more dollars on a longer development timeline and you just might get one.

    GameReviewer.com raves: "Game is actually finished!"

    "Works right out of the box!" reports angrycustomerforums.com
    etc