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EA Spends 3x More On Marketing Than Development

Posted by ryuzaki0 on from the hey-i-know-one-of-their-marketroids dept.

G3ckoG33k writes "According to Electronic Arts officer Rich Hilleman, 'the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.'" Sounds pretty insane, but does anyone know how this compares to the film industry?

4 of 442 comments (clear)

  1. Re:Well, that explains a lot by Bashae · · Score: 0, Troll

    And then there are games that are unanimously considered awesome, such as Psychonauts, but that most people never heard of. Marketing is also important...

  2. How about Microsoft? by trust_jmh · · Score: 0, Troll

    w7 is just a repackaged version of Vista with minor tweaking. (ie not much development time to make.) The marketing on the other-hand has everyone praising it. Seems a bit too much free PR.

  3. Re:The same for drug industry by hedwards · · Score: 0, Troll

    Because Canada is one of many countries that chooses to free ride on US development effort and subsidies. Ever notice how so many major pharmaceutical corporations are based in the US? On top of that the Canadian government has a different standard for what they consider to be safe, drugs that have been banned in the US for being dangerous don't necessarily get banned in Canada.

    I'm sure I'll get modded to flamebait over this, but nations that take that approach to drug pricing risk being cut out of the loop on medications that are more specific to the region.

  4. Re:Why is this a surprise? by cayenne8 · · Score: 0, Troll
    "We don't use the word "woman" any more. The term you're looking for is Womb Resources."

    Life support unit for a cunt.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........