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Samsung System Tailors Ads To Its Audience
angry tapir writes "Samsung has developed an outdoor digital advertising system that tailors ads based on its audience. There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company's proprietary facial recognition software. If the technology identifies several female members in a group, then it can target advertisements at them, for example. Even if the group is mixed, the technology can identify whether onlookers are children or adults. If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids."
If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids
And if it's a mixed group of adults and kids, it shows an ad for drinking wine out of plastic sippy cups?
... and then they built the supercollider.
Well, if you're not wearing pants in public perhaps it _would_ be a good idea if the proper authorities were notified?
- These characters were randomly selected.
After RTFA (yes, I make semi-witty first posts before RTFA just because I can, sue me) I can only assume someone will post something about the pants being irrelevant because it's made for public outdoors advertisements.
If you are or were on the verge of making such a post, I would like to strongly urge you to reconsider who you're dealing with here.
I'd rather you rationally disagree than irrationally agree.
+1 eerily prescient?
Insanity: voting in the same two parties over and over again and expecting different results
There are Samsung fanboys?
... and then they built the supercollider.
Oh sure, they think they're REAL clever with their little "recognition" algorithms, but let me just ask you this one:
What happens when the midget convention comes into town, huh? What do you do THEN, smart guy? WHAT DO YOU DO THEN?
What if it identifies the 18 year old male who's captain of the football team with a couple of his female friends and the machine decides that there are three females in the party instead of two, and spits out an advertisement for tampons or makeup.
What if that happens? Uhhh... it shows and ad for tampons or makeup. Hardly the end of the word. What is this dreamy football captain and his companions doing looking at the advertisement, anyway? Surely there's sodomy to be had, which is a greater priority than some electronic billboard.
... and then they built the supercollider.
and add a mask too?
I really don't want this thing advertising bed sheets, wrestling, ammo and tractor pulls to me every time I walk by.
The preceding post was not a Slashvertisement.
But while this may look good on paper... remember: they will have to find something to replace those ads... and being a male between the ages of 18 and dead, you can be sure that every commercial break will be like Spike TV at 3am... An endless loop of Girls Gone Wild commercials occasionally separated by advertisements for erectile dysfunction prescriptions and the latest, amazing super-duper nutritional supplement that will help you drop 50 lbs of fat in 2 days, without exercising or changing your diet*!
* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or actually do anything at all besides separate you from your money, fatty!
If you're concerned that technology can determine whether you're wearing pants by seeing your face, you've got bigger problems than your privacy.
ProTip: The pants don't go on the head.
Ahh - My eye!
The doctor said I'm not supposed to get Slashdot in it!
Wear a football top and a skirt.
Get your fancy dress party guests to walk by the signs.
Will it recognise the gender of naked people?
Dress as an alien (outer space alien, not a mere foreigner).
Suggest that a band of midgets and dwarfs stand in front of the sign.
Dress up in a kilt.
Gay pride parade.
Anyone and any uniform - especially monks and nuns (what do you sell someone who has taken a vow of poverty?)
I am anarch of all I survey.
"We've noticed that you could use some discreetly-wrapped male enhancement pills."
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ECHELON is a government program to find words like bomb, jihad, plutonium, assassinate, and anarchy.
If adult ads would pop up when males walk by, this would result in an infinite loop when displaying those ads will draw in more males, resulting in overcrowding the area.
Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
If the billboards did that I would spend less time looking at them and hence be less likely to fall into a manhole. It's a win.