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Samsung System Tailors Ads To Its Audience

Posted by timothy on from the you'd-like-a-philip-k-dick-book dept.

angry tapir writes "Samsung has developed an outdoor digital advertising system that tailors ads based on its audience. There are three main components of the system: an LCD display panel, a dual lens camera and a processing computer, which runs the company's proprietary facial recognition software. If the technology identifies several female members in a group, then it can target advertisements at them, for example. Even if the group is mixed, the technology can identify whether onlookers are children or adults. If they're adults then maybe a wine ad could run whereas an advertisement for toys might play for kids."

3 of 172 comments (clear)

  1. Re:This could go badly by YrWrstNtmr · · Score: 2, Informative

    Google's found a way to make it work, and in the AFK world there is evidence of commercial tailoring for sporting events like the SuperBowl.

    Tailoring ads for a specific audience has been the norm for a very long time, not just the Superbowl.
    Finance and insurance during Sunday morning news shows, Coors during football, tampons during Oprah.

    Its not that the audience is more suggestible, but you don't want to spend/waste ad money pointing to the wrong audience.

  2. Re:How long until... by RepelHistory · · Score: 4, Informative

    How long until someone comes by and paints over the camera lenses disabling the tailored ads?

    "As a service to our customers, the Digital Rights Management technology in our TV will disable the machine if it detects that our advertising technology has become inoperative."

  3. Hey there smuggy know-it-all by Minimalist360 · · Score: 3, Informative

    I guess you think advertisers should learn from pretend made up stories?
    http://www.snopes.com/business/market/babyfood.asp