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Google To Offer Micropayments To News Sites

CWmike writes "Google is promoting a payment system to the newspaper industry that would let Web surfers pay a small amount for individual news stories, an idea that could help publishers struggling with the impact of the Internet. The plans were revealed in a document Google submitted to the Newspaper Association of America (NAA), which had solicited ideas for how to monetize content online, a task some publishers have had difficulty with. 'The idea is to allow viable payments of a penny to several dollars by aggregating purchases across merchants,' Google said in the document. Google said it had no specific products to announce yet."

18 of 155 comments (clear)

  1. Great idea! by Stuarticus · · Score: 4, Insightful

    Let me start by paying nothing for this one, I'll gladly give Murdoch even less.

    --
    If you think someone isn't free to have a different definition of "freedom" you may be a tyrant.
    1. Re:Great idea! by mcgrew · · Score: 5, Insightful

      If there is no advertising, I'll pay. But if there are ads, let the advertisers pay. I'm paying for content by looking at ads, if you want me to pay cash for your content you're going to have to give me a clean, ad-free page that doesn't blink and flash.

      Funny, the Illinois Times, a weekly Springfield paper, doesn't even charge for its print version. If they can make money from advertising alone, why can't other papers? It's ludicrous that anyone wants me to pay for a web page that blinks and flashes.

      And as long as there are online papers that don't charge, good luck charging. As long as there are free sources for news, why would anyone pay?

    2. Re:Great idea! by siloko · · Score: 4, Interesting

      Let me start by paying nothing for this one

      and I guess your sentiment will be echoed by a lot of people. All we can really do is let the industry die and THEN see if it is so valuable that it needs resurrecting. The fact that newspaper conglomerates keep harping on about how necessary they are for the proper functioning of democracy means nothing to me without evidence and I'm afraid the only evidence that counts is a failed industry followed by a failed democracy. I don't see the later happening any time soon (well no more than is already the case!).

    3. Re:Great idea! by sakdoctor · · Score: 4, Funny

      I am interested in your necromancy approach to dying industries, and would like to subscribe to your newsletter.
      But only if it's free.

    4. Re:Great idea! by dnahelicase · · Score: 5, Insightful

      All we can really do is let the industry die and THEN see if it is so valuable that it needs resurrecting. The fact that newspaper conglomerates keep harping on about how necessary they are for the proper functioning of democracy means nothing to me

      I don't think the industry will ever die, just the conglomerates . Before they were around there were hundreds of newspapers that served the very local needs they were in. I just moved to a small town and what is in my newspaper? A bunch of AP crap that I can get from any other newspaper or website in any form I want. I generally don't care about the AP stories anyway. As big newspapers die, new forms of media and journalism will grow to feed the needs of the community. They aren't falling victim to the tyrants of the internet - they are failing to adjust their mindsets to a changing consumer market.

      I'm not going to pay to look at national ads that I see everywhere, but I don't mind paying a small subscription to read local news and also get presented with ads for local retailers.

    5. Re:Great idea! by fredrik70 · · Score: 5, Interesting

      If it were only that simple, I always thought I should support the sites I look at byt not disabling the ads with an ad blocker, but lately it's been pretty much impossible to look at most news sites I go to as all those flash ads causes my browser and computer to crawl. Yes, bit old computer (Athlon - 64 3000+) but I shouldn't have to update my bloody computer just to be able to read some web pages!
      So, in the end, I installed Adblock and everythiong jsut works! fantastic! I am still allowing ads on slashdot to show though as it's not enough of them to cause too much harm.
      Anyway, if they made flash less intrusive when it comes to CPU hogging I'd appily live with it, but now it's pretty much a joke

      --
      if (!signature) { throw std::runtime_error("No sig!"); }
    6. Re:Great idea! by SatanicPuppy · · Score: 5, Insightful

      Wow, an indie weekly that is ad supported? How imaginative! It's certainly different from every other ad supported indie weekly!

      The problem is, indie weeklies have crap news. If you want to know what band is playing at what club, you can check the weekly. If you want free personal ads, you can check the weekly. If you want well researched news articles about the place where you live, you're outta luck. They may have a couple of op-ed pieces, with-- maybe--one source, and, if you're lucky, the source will actually be a reliable source.

      I actually used to run an indie weekly, so I know that of which I speak. Tiny staff, constant pressure to get ads, no ability to tell off an advertiser...I mean, if you were getting ads from the Religious Right, you couldn't write op eds about them, because the money was more important than your integrity. Having to do your own collections; getting paid in fricking barter from small advertisers. It's not a great business.

      Your argument is like something I'd imagine hearing when cable companies were starting up. "Who's going to pay for TV?" Answer: people who want more than what you can get in a model that is completely reliant on ad revenue. If your customer is the advertiser, then you are beholden to the advertiser. If your customer is an individual who pays then you have some independence.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    7. Re:Great idea! by cornicefire · · Score: 4, Insightful
      "Who's going to pay for TV?" Answer: people who want more than what you can get in a model that is completely reliant on ad revenue. If your customer is the advertiser, then you are beholden to the advertiser. If your customer is an individual who pays then you have some independence.
      Peter Wayner gave a talk at Google about helping to pay for shoe leather several years ago:

      http://www.wayner.org/talks/gtalk.html

      This is the major problem with the free-only ecology. A friend of mine sat me down when I first started writing a book and explained that it was a very different process than writing a long, long magazine article. The newspapers and magazines, he explained, have two loyalties: the subscribers and the advertisers. Both pay the bills. The job for a newspaper or magazine writer is to attract the kind of audience that will make the advertisers happy.
      A book, however, is sold directly to the reader. The writer's loyalty is to the audience first and last. There's no complicated dance with an advertiser. That's why books continue to be the preferred ways for someone who really has a strong message to deliver. It's a medium built for Anne Coulters, the Dan Browns and the Popes. There's no editorial hand wringing or demands for "balance" to get in the way. There's a very tight feedback loop.
      The free information ecology is the exact opposite. The same picky consumer who could make book authors dance has very little leverage over the free ecology. The free economy can only be dominated by those who get their rent money from other sources. Sometimes this won't affect their writing, but many times it will. The problem is that the free ecology doesn't have the feedback loop. The reader doesn't have the same leverage with the creator. Sometimes it may work out well, but in most cases, the creator will take care of the one who pays the bills first. It's just how the world has to work.

  2. I like it by EdIII · · Score: 5, Interesting

    Much like the moderation system on Slashdot, I will use my "mod points" sparingly.

    Specifically to the non-retarded journalists that can use a fucking spell checker, actually look for glaring grammatical mistakes, and just plain, what-are-you-blind-?-fuck-ups.

    If I am going to pay for a news article I want it to be written so well the words feel like "wiping my ass with silk".

    Ohhh, and I want to be able to take back money from journalists who write anything about Britney Spears, Paris Hilton, and their respective twats.

    P.S - A *very* important feature. I want a checkbox that says, "at no time will your money ever go to Rupert Murdoch".

  3. Yay! No more ads! by Joe+U · · Score: 4, Insightful

    Since they're getting paid already, that means the banner and intrusive flash ads on news sites will stop, right?

    (Sure it will)

    1. Re:Yay! No more ads! by elrous0 · · Score: 4, Insightful

      The most annoying to me is at the movies. I pay $10 to see a movie, and still I have to watch 15 minutes of car ads and Coke commercials before I can even get to the movie trailers (which are also ads). I could come 30 minutes late and not miss a minute of the actual movie that I *paid* to see (and I would if it didn't cost me a decent seat).

      --
      SJW: Someone who has run out of real oppression, and has to fake it.
  4. Re:Good luck with that one .... by jimbolauski · · Score: 5, Funny

    And besides who RTFA anyway.

    --
    Knowledge = Power
    P= W/t
    t=Money
    Money = Work/Knowledge so the less you know the more you make
  5. Maybe I'm the Only One by techsoldaten · · Score: 5, Interesting

    Maybe I am the only one, but I subscribe to the paper version of the NY Times and read the paper online. What I pay to them for the subscription covers the cost of my online access to their editorial writers. I read different things from the paper and the online version, it's a different experience. Something that occured to me is that the semantic web may be a way to effectively monetize online news. People come to news sites for different reasons. The casual user needs access to the latest news, and that should always be free. The researcher, the people who want more detailed information are the ones who have the most incentive to pay for news content. Presenting them with related content that goes beyond stories, that dives into databases and other forms of content would be an interesting model to work with. It would be great to actually view source material that was annotated in some way, get access to related video, pull up figures and statistics cited in the article, and more. Again, a different experience. I don't care to pay to read an editorial by some jerk I don't agree with, I would pay for in-depth coverage that is free from partisan slant and gives me access to source data so I can make up my own mind. Call it news plus. M

  6. Re:Good luck with that one .... by darthflo · · Score: 4, Insightful

    Why not? As long as the process is quick and painless and the cost low enough (i.e. a few cents), I wouldn't mind that one click to read the full article with images and everything (and without ads).

    It's similar to the model of those boxes containing a stack of newspaper to which you get access by inserting a quarter or two. Of course, one could get the whole stack and distribute it for free; but in reality most people will just get one paper (i.e. read the article) and get on with their lives.

  7. The right price by pmontra · · Score: 4, Insightful

    Considering the price of a paper copy of a newspaper and the number of articles in it, the right price of a single piece of news could be 0.01 cents or less (EUR or USD, it's about the same if we look at the order of magnitude). However if we think that the same piece of news can be replicated infinite times with zero marginal costs of production, the price of a single copy goes down quickly to zero. Surprisingly, the more interesting is the piece of news (and so more read/replicated), the less it should cost. Basically newspapers are facing the problems of the music industry: they found themselves selling a product with suddenly no costs of reproduction and they are resisting the urge of finding a new business model or disinvest and move to another market (I mean the labels/editors, the artists/writers are locked into doing what they can do).

  8. Re:Good luck with that one .... by Anonymous Coward · · Score: 4, Insightful

    The problem is I don't trust the computer with my money. Even though I might be willing to pay a reasonable small amount for some articles, I do not trust linking my payment information to a mouseclick.

    There's been many stories of people running up astronomical phone bills because their phone used costly services in the background with no easy means of knowing what it is doing and what it is costing. I need to be assured that the computer will never run amok with my money - or worse - rack up bills on credit that I then have to pay, whether or not I might have had the money for it.

    There is needs to be a built-in stop. In real-life, for example, paying cash, it is very hard to accidentally spend without knowing that you are spending and how much. Even paying by credit card, the bank will call and verify if there's a unusual series of transactions, which serves to limit the financial damage in the event of a "bug". Micropayments needs to solve this problem (for example, by using pre-issued time-time-use cryptographic tokens in lieu of serial-numbered bills) before I am comfortable trusting financial access to a general-purpose web-browsing computer. I suspect I'm not the only one who feels this way.

  9. Re:Good luck with that one .... by darthflo · · Score: 4, Interesting

    Well, there could be an easy solution for that: Pay-as-you-Go Micropayments. Charge your Google account with $10, spend that, a penny every few clicks, charge it again.

    Now the charging part could turn out to be a bit trickier. Ideally, you'd pay cash for a gift card, use that and be totally safe. Unfortunately, making and selling the physical cards isn't free, so this may or may not happen anytime soon. I'm guessing they'll take credit cards to fill you up. There's always Visa/Mastercard gift cards (non-personal, check with your local Mall) as well as Prepaid credit cards (personal, check with your Bank or credit card institution). Pretty safe, too.

    In the end, even if you'd be paying directly from a real credit card, you can always cancel charges.

  10. Re:Information Wants To Be Free by natehoy · · Score: 4, Informative

    Gathering news at its source tends to be expensive. Gathering it from people willing to go into dangerous and/or inconvenient areas doubly so. Getting someone to gather the news then report it without some form of hidden agenda is rare even in the paid media, and in an ad-supported world there's the constant pressure to bias your news in favor of your benefactors - those who buy ads. So if MegaCorp's CEO is found buggering badgers in Soho, and MegaCorp's ad revenue is your bread and butter, there's a serious temptation to bury that story as deeply as possible, preferably somewhere that never hits print at all. If it is covered, it would be spun as hard and creatively as possible to cast badger buggering in the best possible light.

    Ads can pay for some of it, but not nearly all. Newspapers that have their own news-gathering resources are finding that their articles are being reprinted on free media, and are forced in large part to put a lot of their content online for free and hope that ad revenues make up for some of that. Meanwhile, a lot of their loyal readers are discovering that a lot of the content they want is available for free, and are canceling their subscriptions for the dead tree editions.

    Many local newspapers now survive on their remaining dead tree subscribers, and struggle to remain relevant in an online world where they can't make enough money to continue gathering news effectively. So a lot of them are dying off as a result, and the concept of "local news" in more rural areas is starting to fade slowly.

    My home town still has a larger town next door that has a decent local paper. It's still got a small staff of newsgatherers, and has fresh and relevant local articles. But it's a shadow of the paper it used to be, and is under constant threat of closing down. Print subscriptions are continually dwindling, and that's their major source of income.

    --
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