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Google Wants To Ease News Browsing With Fast Flip
CWmike writes "Google is developing a product called Fast Flip that aims to make it simpler and faster to browse through news articles on the Web, a process the company says is cumbersome and discourages people from reading more online. Fast Flip, which lets readers glance at pages and browse through them quickly without having to wait for multiple page elements to load, was expected to go live late Monday at the Google Labs Web site. The idea is to try to replicate online the ease with which people flip through the pages of print magazines and newspapers in the offline world. This could motivate people to read more online, which Google argues will help publishers attract more readers and increase their revenue. However, when users click on a Fast Flip link, they will be taken to the corresponding publisher's Web site, where the Google technology will not be on hand to display the page more quickly."
This article and summary missed the most important part of the story. Or, in journalism jargon, they blew the lede. Google plans to make Fast Flip a new platform for subscription-based news reading. You pay Google a tiny amount (say $.05) for every article that you want to read. Google keeps 30% of that amount, and the remaining 70% goes to the news organization that published the story. This way, Google thinks, people will pay for news stories again. Because the cost to the reader will be very low, and less of an up-front than a $15.00 per month newspaper subscription. And, you need to only pay one organization for all the news that you can consume: Google.
I think you accidentally a word.