T-Mobile Backs Off Plan To Charge $1.50 For Paper Bills
netbuzz writes "Following a torrent of customer complaints, bad publicity and the threat of a class-action lawsuit, T-Mobile has abandoned a plan announced this summer to charge any customer wanting a paper bill $1.50 per month. While the news is being cheered by many T-Mobile customers, it's not going to be as popular with others who praised the extra fee as an environmentally sound inducement to reduce paper use."
They could do just the opposite and give people a $1.50 reduction in their bill if they opt-in to a paperless billing system.
I personally like paper bills... It helps me keep track of when I've PAID those bills...
I doubt that they would have gotten the same reaction if they had offered a $1.50 discount to customers agreeing to receive electronic bills.
While I understand the environmental argument, paper bills make for accountability. With online-only billing, you have no way to resolve certain account disputes, because they hold all the data! I'm not putting on my tinfoil hat and saying they'll deliberately screw up the records and double bill you - but mistakes do happen. Having a paper trail is the best way to protect yourself from mistakes. Also, consider this: what happens to your account when you close it? How can you prove that you had the account once it's closed if it's online-only? With a paper trail, you can prove it! (This applies more to banks than cell phones...)
Give a "$1.50 a month Discount" to all customers asking to not have a paper bill sent.
This goes over very well if you give a discount instead of trying to boost your profit margin.
Do not look at laser with remaining good eye.
Companies always pass it off as being "green", but that's not the real reason. T-mobile stores are still overly-lit, selling merchandise that's over-packaged, and handing out paper fliers.
The truth is that its expensive to print bills. And I don't blame them for wanting to get rid of them, but if you're going to save money, then pass a little of it on to me.
My bank just paid me $5 to go to e-bills and for me, that was enough.
Carrot vs. Stick