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Casual Games Quickly Transforming the MMO Market

An anonymous reader writes "Activision Blizzard CEO Bobby Kotick disclosed that their forthcoming, unnamed MMOG will have 'a little more broad appeal' than its market-leading MMO World of Warcraft. This is adding to speculation that the game might be free to play, since such games now take more in digital revenue than any other genre. In his GDC Austin keynote today, Sony Online Entertainment president Jon Smedley said, 'As a company, we knew we had to evolve ... to expand [our] audience ... and to get a much wider female audience.' The article notes that SOE hasn't abandoned hardcore MMOs, but his talk focused on Free Realms, SOE's free-to-play MMO that has grown to 5 million users in 5 months. Marketed to kids, 51% of Free Realms gamers are under 13, with around 75% under 18, who pose a challenge to attract and retain. Since they only play for about 20 minutes per session and aren't focused on the mechanics of the game, SOE can get away with changes that are unfair to some players, as shown by a recent, oddly-handled item nerf in Free Realms."

2 of 238 comments (clear)

  1. Re:WoW was ruined by johan_from_cape_town · · Score: 5, Insightful

    I somewhat understand your problem. But you see my problem - I have a full time job and a life. I also want to play WoW. So should I just always suck - never able to actually complete an instance? I don't think so. Maybe Blizzard should create "I don't have a job and my parents pay my way realms" (for people like you) and "I can only spend a couple of hours a week on a computer game" servers for people like me.

  2. Re:WoW was ruined by pHus10n · · Score: 5, Insightful

    Why does it matter if someone else gets an epic-quality item? Does it somehow strip you of your earned rewards? And why is it so wrong if a 12 year old kid wants to do *exactly that* and take his Sword of OMG to the forest and kill boars? If he's enjoying it, why do you care? How does it affect *you*?

    You complain that it no longer takes weeks of running an instance to clear it. So I'm guessing that (prior to you quitting) you've cleared all the hard modes available to you in the first week? .... yup, I didn't think you did. There's no lack of challenge in the game if you want it. Many of the instances are tuned for casual play, so that nearly anyone who's interested can make reasonable progress, even if they don't fully understand the calculus involved in tank itemization (for example). On the other hand, hard modes and the new Heroic 10/25 versions of Coliseum allow those seeking extreme difficulty can have it --- and are rewarded for their efforts. As a matter of fact, at the time of this posting, there is exactly one (1) guild who has completed the "Earth, Wind, and Fire" achievement. It's *tough*, and ready for anyone who wants to meet the challenge.

    Don't think I'm attacking you directly --- I'm not. I'm just tired of seeing this exact same argument passed around by forum trolls, who conveniently can't back it up with an Armory link.