Research Determines Women Can Keep a Secret For 47 Hours
A study of 3,000 women aged 18-65 has found that the average woman cannot keep a secret for longer than 47 hours. The study also found that four out of ten admitted that they were unable to keep a secret, no matter how personal or private. Michael Cox, UK Director of Wines of Chile, which commissioned the research, said, "It's official - women can't keep secrets. We were really keen to find out with this survey how many secrets people are told. What we didn't bank on was how quickly these are passed on by those we confide in. No matter how precious the piece of information, it's often out in the public domain within 48 hours."
Women tell secrets either because they like the feeling of power or authority when spilling information or because of the response they get from the people they tell, a feeling of importance and acceptance.