Facebook Will Shut Down Beacon To Settle Lawsuit
alphadogg writes "Facebook has agreed to shut down its much-maligned Beacon advertising system in order to settle a class-action lawsuit. The lawsuit, filed in August of last year, alleged that Facebook and its Beacon affiliates like Blockbuster and Overstock.com violated a series of laws, including the Electronic Communications Privacy Act, the Video Privacy Protection Act, the California Consumer Legal Remedies Act and the California Computer Crime Law. The proposed settlement, announced late on Friday, calls not only for Facebook to discontinue Beacon, but also back the creation of an independent foundation devoted to promoting online privacy, safety and security. The money for the foundation will come from a US$9.5 million settlement fund."
The idea that "privacy" continues to exist in any shape, way, or form in a world where an NSA text-mining system reads every email, text message, blog post, and Slashdot comment you ever write is laughable. Why don't these jokers go after the people who flagrantly violate your privacy every minute of every day?
That's great, if only something like that existed already, they could avoid the cost of starting a whole new organization.
http://www.eff.org/
In MY USA?
It's more likely than... oh wait...
Any sufficiently advanced intelligence is indistinguishable from stupidity.
I have mixed feelings about this. On the one hand, I am pleased that there are those who are fighting to preserve internet privacy in the face of a very aggressive marketing world. That being said, it is very hard for me to support a lawsuit against a social networking site, that 1.users have to sign up to use 2.no one pays to be a member of. 3.is not a financial/medical/etc company or something that contains what one may deem as sensitive data. While I dont know enough about the ad system they put in place, i am willing to bet one could defeat their "beacon system" by using some fairly basic practices and principals of online use. i.e. disabling cookies, monitoring what 'active-x' apps are being run and not using facebook as a means for any important communiation (or hey, just dont use facebook at all). But hey, i'm just another web user. what do i know?
The fact that Beacon is being shut down, the $9.5mil settlement, or even this nebulous new "independent foundation" are all secondary to one thing:
This delivers the message, unequivocally, that you don't sell out your users' private actions. Sure, plenty of other businesses engage in this sort of thing all the time in much more subtle ways than broadcasting what you thought was a private transaction, but in its own way, this is a coup. It's not going to change anything, even Facebook, overnight, but it's a loud and clear warning to any business thinking of pushing its luck.
Your mind is clear / The things that you fear / Will fade with how much you / Believe what you hear
Availability of data is way more important than data not being 100% private. Your private data in a super secret NSA database somewhere vs your private data going to people you know. I know what I'd pick thank you.
Dyslexics are teople poo
I feel like requiring users to opt in and fully explaining to them what they are opting into is a better solution. I liked this technology (as a Facebook and Blockbuster Online user), and having it taken away because some vocal minority of paranoid privacy advocates are worried someone will find out that they watched Wild Things 2 last night is not American. This is a free country, if I want to open myself up to this, that should be my choice. Then again... obamacare, bailouts... I guess this isn't America anymore anyway.
None of the articles you linked to give any credible evidence that this is happening, so why lie?
...Facebook will shut down...
...beacon to settle lawsuit
YEAH!, yes! less shit on the we...
nuooooooooooooooooooo
Facebook blocked the link to TFA. I tried a tinyurl link to the fine article and that is blocked too. Shows up on my wall, but not in the news feed.
I knew they were evil, but I didn't know they were THIS evil.
If only we had taken a page from Bugs Bunny and drawn the line on a cliff's edge.
Sure, plenty of other businesses engage in this sort of thing all the time in much more subtle ways than broadcasting what you thought was a private transaction,
Try "Sure, their competitor still engages in exactly this sort of thing". Try enrolling in LinkedIn, and book a trip using tripIt...
Remember, Google wants to index the world and make it public - Facebook wants to index the world and keep it private - unless you join the cult - ie become a member by revealing all things about yourself.
If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
In order to have your Beacon puchases shown to your Facebook friends, you must:
1) Sign up for Blockbuster or Yelp, etc
2) Sign up for Facebook
3) Specifically enable Beacon on Facebook
4) During an event with Blockbuster or Yelp, say "YES I WANT TO SHOW THIS TO THE WORLD"
Sure, lots of people might do steps 1 and 2 without thinking about it, but step 3 and 4 are actions that you have to go out of your way to do.
When I made a review on Yelp, after the review was posted a new screen came up that offered to link my review to my Facebook profile.
I don't agree with this lawsuit or the settlement. Because of it, my friends on Facebook won't be able to see my Yelp reviews. What's next?
-David
I have a Facebook account that I occasionally use to keep in touch with friends and family. I also rent videos from Blockbuster and I've ordered from Overstock. I've never had anything show up on my Facebook page that said anything about my shopping activities. Is this some kind of opt-in program?
Request a Linux Shockwave player here: http://www.macromedia.com/support/email/wishform/
reddit is not amused