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Microsoft Reportedly Poaching Apple Retail Staff

Eugen notes an article up at Ars reporting that Microsoft, besides copying Apple's retail formula, is now going after Apple's retail employees. "Microsoft is reportedly trying to hire away Apple's retail employees by bribing them with... wait for it, better wages. 'People that have spoken to The Loop on condition of anonymity confirm that Microsoft has contacted a number of Apple's retail store managers to work in their stores. In addition to "significant raises," the managers have also been offered moving expenses in some cases.' It doesn't end there: once the ex-Apple managers have jumped ship, they are asked to contact their top sales employees at their old workplaces and offer them similar positions at Microsoft's retail stores, also with higher pay. ... If you work in an Apple store near a soon-to-be-opened Microsoft store, apparently the software giant is giving you a free pass; no looking through job postings necessary!"

30 of 375 comments (clear)

  1. Moving expenses are already standard by ShadowRangerRIT · · Score: 5, Informative

    Every position above janitor in Redmond comes with either:
    A) A paid for move, arranged for you, including having all your stuff packed and unpacked, and a hotel to stay in for a month while house hunting
    or
    B) A lump sum cash payout to do it yourself (mostly attractive to fresh out of college types with little to move)
    I suspect they already had a similar program for retail. It's not a new benefit.

    --
    $_ = "wftedskaebjgdpjgidbsmnjgcdwatb"; tr/a-z/oh, turtleneck Phrase Jar!/; print
    1. Re:Moving expenses are already standard by palegray.net · · Score: 4, Informative

      I think it's worth noting that Microsoft isn't unique in this respect; many companies make similar offers (including my present employer). It's a small price to pay to get the right candidate hired on. Professionals should always ask about these sort of arrangements before accepting any offer of employment where a move would be required.

  2. That's the market. by palegray.net · · Score: 4, Insightful

    I wouldn't go for it (and I don't work for Apple), but money is money I suppose. For many, job satisfaction outweighs wages, to a certain point. There's also the time already invested in the current position to consider; even if you're not completely satisfied with your current gig, the devil you know is better than the devil you don't.

    1. Re:That's the market. by rolfwind · · Score: 4, Insightful

      That's all true, but there's something to be said for getting in on the ground floor. Microsoft is trying its best to recruit the top salesfolk, and these're guys and gals who might well have their eyes on management slots. Joining a new, well-funded operation can be a good lure for the upwardly mobile.

      You also have to consider the future of the company - has Apple shot its load, or are there other must-have products in the pipeline? And a Microsoft store? Ever heard of Gateway stores?

      The entire reason for Apple stores were those tiny niches at a CompUSA and other places, where Apple was relegated to the background as an afterthought. They wanted a place to showcase their products and not be presented as second-fiddle or second-tier. Also, it's a place for people to play and gawk at their stuff, play toys for gadget geeks.

      Microsoft may have some things, but Xbox and Zune is at every Walmart. What exactly do they have to showcase that isn't at the big box stores (Yeah, I know ipods/iphone is at walmart, but the notebooks aren't...)

    2. Re:That's the market. by mlts · · Score: 4, Interesting

      Gateway stores would have been far more successful if you didn't have to special order and wait for a computer. Had they spent the cash and had inventory at their stores, I'm almost sure they would have made a much bigger impact.

      There is one thing Apple has that few other consumer level companies give, and that is service. Apple Numbers has glitches? Call Apple or hit a Genius bar, and it doesn't matter if it is the hardware, the app, or the OS, they will at least try to fix it. They may not be perfect, but this is better for the nontechnical home user than the usual "call the hardware/OS/app/software guy, don't bother us" that is common in the PC world. This is also the same reason why IBM, Oracle, Cisco and Sun rake in the big cash. For production, people don't want to try to figure where in their stack the issue is, they want it fixed ASAP regardless if it is an app, RDBMS, OS, or hardware problem.

      Had Gateway offered this service where people could come in with their machine, and someone would be able to at least point them in a direction, be it a broken app, software, Windows, or the GW hardware, I am almost certain the stores would still be turning a positive ROI. Of course, this would mean tacking on a price difference to afford this, but perhaps Gateway might have been better off as positioning as a higher end computer place with personal service, similar to Alienware or IBM/Lenovo.

      My question is, what can Microsoft do with their stores to make them worth the investment? Some ideas occur to me, but they are not really consumer level. One of them is partnering with HP or another PC vendor, and having preconfigured, turnkey appliances ready to go out the door. SMB needs to go with Exchange? Hit the MS store, buy a rack frame, DC, Exchange edge server for outgoing/incoming mail, Exchange edge server for OWA/POP/IMAP, and two servers for the central hub mailbox storage. Another business needs a large document repository? Sell a preconfigured, ready to go tower with SharePoint installed, and some consultant service time to get it up and integrated.

      Consumer level, it is a lot harder. Perhaps preconfigured/preinstalled PCs that have more than just the basic bloatware. For example, laptops that ship with Enterprise or Ultimate Windows 7 editions, Office Professional, a no nonsense corporate edition antivirus utility. Another example would be a PC in a Media Center/HTPC case that is configured with the latest CableCARD stuff, large capacity, low-noise drives and mountings. Finally, another example would be a Windows Home Server box from HP that someone can buy off the shelf and start using as backups. In all the above examples, the key to customer sat would be having some form of support, either by phone or in person.

    3. Re:That's the market. by Hognoxious · · Score: 5, Funny

      In capitalism there is no devil

      Yes there totally is, he's in the details.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    4. Re:That's the market. by Danimoth · · Score: 5, Interesting

      I'm an ex Apple retail employee. If there is one thing I can say about my coworkers, itâ(TM)s that they fucking loved that company. About half of the people I worked with were part time employees with full time jobs doing photo and A/V work, usually for their own smallish firm. Why did they work at Apple? The discounts. Sure the store didn't pay the best (~$12/hour starting) but when you can get that $6000 mac pro / 30" screen combo for half off it starts to look very attractive for 20 hours a week. Apple loved it; they got some very knowledgeable employees to move their merch. Also, Apple treated us pretty damn well. As a whole, retail sucks. At least where I was, the managers were flexible and understanding. There were plenty of product giveaways to employees (in the 6 months I was there I got a free Shuffle when it had just come out as well as a free OS upgrade. I also picked up a week old mac book pro for ~50% off) I'm not too sure what MS is offering, but a lot of the people who were at the Apple Store weren't there for just the paycheck.

      --
      No smoking sigs indoors.
  3. Ethical Business Tactics by DirtyCanuck · · Score: 4, Insightful

    Poach Justin Long, FTW.

    Everybody has a price.

    1. Re:Ethical Business Tactics by Anonymous Coward · · Score: 5, Funny

      Yeah, cause it's the milktoast hipster dofus that makes those commercials funny.

      This is like buying Craig from South Park

    2. Re:Ethical Business Tactics by Stormwatch · · Score: 4, Informative

      Poach the other guy, it would be much more effective: "I'm a PC, and this is what I can really do."

      It'd be a bit weird. See, the "PC guy", John Hodgman, has actually been a Mac user since 1984 - except for a brief period, which he summarized as:

      My PC experience was relatively benign. I had two machines over those two years, and both ended with the PC, despite all of my diligent maintenance, freaking out at the end, unusable, overwhelmed with spyware and bugs, slowly singing "bicycle built for two" and plotting my demise. [source]

  4. Gateway Stores by binaryspiral · · Score: 5, Funny

    I remember Gateway stores were poaching from local retailers like Circuit City... the grass died on both sides of that fence.

  5. But why? by grapeape · · Score: 4, Interesting

    First of all this is coming from a Mac user. In fact im typing this on my macbook now.

    Evidently the Mac Stores outside my area are quite different than the ones here. Here they are rather pretentious sterile cubes with one or two employees willing to show you why you really need that $3000 loaded macbook pro rather than the $999 macbook so junior can do his homework faster. 3-4 other people standing around and one guy at the Mac Genius table arguing with a guy that dropped his Iphone in water and expects a free replacement anyway. I have yet to find any employees outside the genius bar that actually know anything beyond their scripted demo, and the guy at the bar is usually too busy explaining something mundane to be of much help if you do not have a scheduled appointment.

    Have the "I'm A Mac" commercials permeated the consciousness of Microsoft to the point that they themselves feel that no one but nerds and suits use windows? What good is a mac entrenched hipster selling windows?

    1. Re:But why? by Anonymous Coward · · Score: 5, Interesting

      I'm a longtime Mac user and I say best of luck to those that jump for more money. Who can blame them? Times are tough and money is important for most people. Besides, there is a greater chance that those that are Apple loyalists who know the products well will stay. And it's not like there is a shortage of college kids for Apple to tap into to replenish the ranks. Maybe we'll even see better Apple stores with more direct competition from Microsoft. I don't see how either side loses.

  6. So let me get this straight by SuperKendall · · Score: 5, Funny

    I go into a Microsoft store, and what I can expect is... a store of people vastly familiar with the Mac but with little Windows experience.

    Genius.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:So let me get this straight by plazman30 · · Score: 4, Funny

      It's all part of Apple's master plan!

      They're letting these people get hired away. Makes Apple's tech support easier when someone can walk into a Microsoft store have someone get their iPod working with Windows 7.

    2. Re:So let me get this straight by wickerprints · · Score: 4, Insightful

      While this is mostly true, it's also beside the point. Microsoft doesn't care about whether their hired retail staff will know anything about Windows. They already have huge market share. People buy Windows because they are either (1) too ignorant and scared to use anything else (be it Mac or Linux), or (2) they are gamers and have no need for people to sell them a Windows box, they'd buy it anyway. The entire point of these MS stores is to say F**K YOU APPLE. It is ALL about leveraging Microsoft's vast financial resources to hurt Apple as much as possible. They don't care if they lose huge amounts of money doing it. That is why Zune exists, why their advertising is all about underpricing Macs, why they propose opening stores right next to Apple Retail Stores, and now why they are actively trying to poach Apple Retail Store management. It is warfare, pure and simple, because Microsoft senior management knows they have lost the innovation battle. They've lost it for the better part of this past decade.

      Many companies--not just Microsoft--don't simply use their wealth to generate more wealth. They also use it to actively deny their competition from succeeding. Profit is not the only motive in a free market. Sometimes--perhaps quite often--success is measured in terms of how completely and efficiently you are able to punish others for even daring to go up against you. You don't have to win outright, just make your enemies suffer more than you. And that kind of attitude is perfectly exemplified by what we already know about Ballmer's chair-throwing, monkey dancing personality.

    3. Re:So let me get this straight by radish · · Score: 5, Insightful

      People buy Windows because they are either (1) too ignorant and scared to use anything else (be it Mac or Linux), or (2) they are gamers and have no need for people to sell them a Windows box, they'd buy it anyway.

      Oh please, give the pretention a rest. Some people use Windows because they prefer it and it works better for them. I'm not ignorant or scared, I just want to use software which doesn't exist on Linux and happen to dislike the OSX desktop. At home I have machines running XP, OSX, Win 7 and Ubuntu - but my primary machines (desktop & netbook) are both Win 7. Personal preference, doesn't make me stupid.

      --

      ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  7. Is this a bad thing? by malevolentjelly · · Score: 5, Insightful

    They're paying people more for their expertise. Why are we upset about this? This is really a stretch as far as Microsoft hatred goes on Slashdot.

    They're looking for retail managers with comparable experience and offering them higher wages. Nobody has ever refuted that Microsoft was a better employer than Apple.

    1. Re:Is this a bad thing? by westlake · · Score: 5, Funny

      This is really a stretch as far as Microsoft hatred goes on Slashdot.

      Nothing is too big a stretch when it comes to MS hate on SLashdot. It is the rubber band that never breaks.

    2. Re:Is this a bad thing? by malevolentjelly · · Score: 4, Insightful

      Yeah, I hear it's really fun when Steve Jobs wanders into peoples' offices and starts threatening them.

      I'm sorry, but I work for money and benefits. I completely disagree about Apple making quality products- they are simply a well polished technology recyclery.

    3. Re:Is this a bad thing? by indiechild · · Score: 5, Insightful

      I don't think people are saying it's a bad thing as such. I think most just think it's amusing and it perfectly illustrates how MS lacks innovation and just copies what other companies like Apple are doing, despite the best efforts of MS fanboys to defend them.

      Instead of coming up with your own high quality products and ideas, just muscle in on other people's. That's the MS way.

  8. Re:Somedays... by quantaman · · Score: 4, Insightful

    I wish anything Microsoft does would still surprise me...

    Yeah! How unethical of them to try to hire workers away with better pay!!

    This isn't particularly newsworthy, I don't think it's unusual for retails stores moving into an area to go after the employees of their local competition. It makes sense for MS to go after employees experienced in the market they're entering, I'd expect they're looking for employees from any technology retailer, not just apple.

    Heck, this is giant corporations competing to hire the little guy, this is the part of capitalism we're supposed to like!!

    --
    I stole this Sig
  9. interesting new angle by v1 · · Score: 4, Insightful

    It's interesting that they are initially hiring the managers, and not the salesmen, something which hasn't really been addressed in this thread. They're not after the salesmen, at least not initially, they're going after management. That makes one wonder if the motive is (A) to drain the management at apple or (B) to enhance it at microsoft? (or both equally?) Third possibility is that they don't care so much about the managers and are only interested in hand picking out the cherries in the retail or genius bar area as stated in the article.

    All of this comes as no surprise to anyone. MS has already done what they do best, copy success. They did it with the ads, it only makes sense that they're doing it in the retail stores, best they can. It'll probably turn out as well as it has been for the most part lately... poorly.

    Tossing my wild speculation into the pot, I'd say it looks like they want to see if there's something superior about apple's way of managing a retail store that they can assimilate into their stores, by way of transplanting a few managers over. The salesmen really don't matter in this, it's the managers selecting and hiring the salesmen that counts. There's too much churn in retail to accomplish much by stealing your competition's retail staff, and the gains are too short-lived. Should be interesting to see how this new application of "embrace, expand, exterminate" works for MS... (and I'm interested to see how Apple reacts to it? pay raises? no compete agreements? both?)

    --
    I work for the Department of Redundancy Department.
    1. Re:interesting new angle by mario_grgic · · Score: 4, Insightful

      It's so much cheaper to hire a manager, and ask them who their top sales reports were and hire them immediately, than it is to interview all the sales people and find out who were the best sellers.

      --
      As the island of our knowledge grows, so does the shore of our ignorance.
  10. Re:Apple to MS Transferable Skills? by gad_zuki! · · Score: 4, Insightful

    >Microsoft has OS, Dev Tools, Software and ...........no iPod, iPhone, Accessories, Laptop or Desktop hardware worth speaking of at the moment.

    Zune HD, HP laptops, Thinkpads, Office, Windows upgrades, HTC WinMo phones, Xbox 360, etc. The same way I can get third-party software and hardware at the Apple store.

    They of course wont be selling any of these. Like Apple these consumer goods are props. They will be selling you a lifestyle. I expect MS to heavily promote the "home digital hub" solution theyve been talking about for the past 3 or 4 years. A Windows home server + Xbox plugged into the tv, Exchange at work, WinMo in your pocket, Zune in your ear, Win7 on your laptop, 25gigs of free skydrive space, etc.

    I also expect classes on MovieMaker, Outlook, WinMo, Win7, Bing, etc to be big.

    Essentially, its retail as advertising. As capitalism ages everything essentially becomes the fashion industry. All style, perhaps a chance of substance.

  11. It's About Interfering with Apple by BBCWatcher · · Score: 4, Insightful

    Yes, Microsoft needs staff for its stores. But Microsoft's whole "me too" retail strategy is about trying to disrupt and interfere with Apple's business model. That's the reason why Microsoft is trying to place their stores in close proximity to Apple's, for example. And if Microsoft can increase Apple's retail staffing costs, Microsoft would consider it money well spent. In short, Microsoft is all about trying to drag down Apple, not building up Microsoft.

  12. One way to sell against Apple by HycoWhit · · Score: 4, Insightful

    Not only is Microsoft helping to bring higher wages to the retail sector--but who better to sell against Apple, than the best of the Apple retail staff? If anyone can do a good job exposing the gaps in Apple's armor, I would think it would be the folks Microsoft is hiring.

  13. Birmingham Apple Store by CountBrass · · Score: 5, Funny

    Let's hope they poach the staff from the Birmingham Apple Store: the craptard service they provide there is much more in line with Microsoft's standards than Apple's. The service is so awful there I sometimes I wonder if it's actually a fake store set up by Microsoft to discredit Apple.

    --
    Bad analogies are like waxing a monkey with a rainbow.
  14. Yummy... by atomic-penguin · · Score: 4, Funny

    Yummy, poached Apples!

    Wait a minute, oh Apple employees. Well, I hope they're not boiling the employees in water or cider with cinnamon and sugar.

    --
    /^([Ss]ame [Bb]at (time, |channel.)){2}$/
  15. Two more differences... by klubar · · Score: 4, Interesting

    Two more differences.... Microsoft chases the corporate market much more aggressively -- and has an OS and marketing strategy tuned to those market's needs (centralized control, scalability). And Microsoft has a broader product line (besides a scalable, supported server) they have a significant game business--both hardware and software. The retail locations will be able to push XBox and MS Studio Games--something that Apple really can't offer.