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Oracle Fined For Benchmark Claims
pickens writes "Information Week reports that the Transaction Processing Council, which sets benchmarks for measuring database performance, has fined Oracle $10,000 for Oracle's ads published August 27 and September 3 on the front page of the Wall Street Journal which violate the 'fair use' rules that govern TPC members by 'comparing an existing TPC result to something that does not exist.' The ads said to expect a product announcement on October 14 that would demonstrate that some sort of hybrid Oracle-Sun setup would offer two-digit performance on the TPC-C online transaction processing test compared to IBM's 6 million transaction per minute result on its Power 595 running AIX and DB2. The TPC Council serves as a neutral forum where benchmark results are aired and compared. 'At the time of publication, they didn't have anything' submitted to the council says Michael Majdalany, administrator of the council adding that that Oracle is free to use TPC numbers once it submits an audited result for the Sun-Oracle system. Fines by the TPC are infrequent, with the last action — a $5,000 fine — levied against Microsoft in 2005 for unsupported claims about SQL Server. 'It takes a fairly serious violation to warrant a member being fined,' says Majdalany."
Even if Oracle knew they would be fined $10,000 it was probably still well worth the cost of the fine + the cost of the ad. Not to mention that receiving the fine has gotten them the front page of Slashdot and probably lots of other tech sites as well.
Value for money, 10 Grand was a steal.
The $10K isn't important. The $10K is there so that when a customer asks an IBM (or Microsoft or whoever) representative about Oracle's ad claiming that they can beat IBM's numbers, the IBM sales rep can say 'they were fined for publishing misleading and unsupported numbers. They don't actually have a machine that gives those numbers' and move on.
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Jesus, since when is commenting that some company got value out of the they paid for a fine make someone a troll?
It's not like I said "oooh, ouch, $10k will really put the hurt on Oracle" like the other 12 people who posted in the first two minutes.
(Yeah, that's my comment that I'm replying to as AC... just in case people are still blowing mod points by marking everything in sight as Troll).
The $10k fine isn't what Oracle is really being hit with. Depending on how serious the TPC is taken by customers or after MS or IBM run their market-o-tron speak on the actual news, this is an easy to use market strategy against Oracle.
A-queue-the-show....
import system.cool.Sig;
Ding! This is like a $1 fine to normal people, the important part for all the other vendors is they can now say this ad was bogus.
Live today, because you never know what tomorrow brings
I stopped taking the moderation here seriously a long time ago. Its not worth the brain cells.
http://en.wikipedia.org/wiki/Jury_nullification
I'm tempted to mod you insightful.
Looks like somebody beat you to it ^_^
Apparently wizard is not a legitimate career path, so I chose programmer instead.
MySQL is a "fix" in roughly the same way that what the vet to my cat's balls was a "fix".
Dewey, what part of this looks like authorities should be involved?
Yeah, but that all their competitors will be able to market by saying "Oracle got fined for lying about benchmark claims"? That's priceless.
My blog. Good stuff (when I remember to update it). Read it.