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Do Retailers Often Screen User Reviews?

Mechanist.tm writes "I recently purchased a NAS from a well-known online computer component shop. I have purchased several items from the website and have never had much trouble before. That was until I realized what I had bought was a terrible NAS. All the reviews on the site from users seemed very good. After a little research, it became clear that the product in question was indeed terrible. After finding the product pretty much useless for its intended purpose, I proceeded to write a review for it on the website to inform other would-be buyers. After about a week, I noticed that the review never made it up there, so I wrote another one just in case. After several attempts to leave a negative review for the product, I realized that the website was screening reviews and only posting the ones that made the products look good. All the reviews on the website are positive; I've only found one at less than 3 out of 5 stars. Is this legal? Ethically speaking, it's wrong, and it's intentionally misleading to the customer. Is there a good place to report behavior like this? How common is this among online retailers who provide user reviews?"

14 of 454 comments (clear)

  1. Never by tukang · · Score: 3, Informative

    rely on reviews or testimonials that are posted on the sellers website. Reviews on third-party websites are generally more reliable as there's usually less of a conflict of interest but even those aren't always real so buyer beware.

  2. A comment on Amazon by CRCulver · · Score: 4, Informative

    At least with Amazon.com, one of the best-known websites with user reviews, I can attest that they welcome negative reviews. I've been reviewing there for the last nine years, more to focus my own thoughts on what I read, listen to or use than to guide others in purchases. Still, sometimes I've been scathing about a product and encouraged all and sundry not to buy it, and my review continues to be visible as the years go by. Rare situations where a review was not posted usually occurred because I tripped some keyword meant to discourage profanity, and a simple rewrite of the sentence in question was all it took to get the review up.

    1. Re:A comment on Amazon by je+ne+sais+quoi · · Score: 3, Informative

      newegg.com doesn't seem to be biasing their reviews. For any given product, even if it's good you get some people who get one that shows up DOA or has some other manufacturing defect. The interesting thing about newegg is that they allow the manufacturer to write a response to a review. Most of the time it is just the manufacturer stating that the customer who bought the bad item should contact customer service, but it is interesting to read which manufacturers actually respond. EVGA in particular seems to pay close attention to the reviews on newegg (my personal experience, since I bought some EVGA components, I read the reviews even after I bought it to see what people think).

      --
      Gentlemen! You can't fight in here, this is the war room!
  3. http://www.resellerratings.com by Anonymous Coward · · Score: 4, Informative

    http://www.resellerratings.com/ - post your honest review there.

  4. Re:Their site... by AmiMoJo · · Score: 4, Informative

    Moral of the story: Don't trust reviews on shop sites unless they also post the negative ones.

    Amazon post all reviews, with the exception of those that use profanity or have links to torrent sites etc. There was a story on /. about it years ago. Apparently it's a major pain the arse for them but it makes the site on of the best places to buy stuff too.

    --
    const int one = 65536; (Silvermoon, Texture.cs)
    SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  5. Overstock.com does not publish negative reviews by jestill · · Score: 5, Informative

    I have had my reviews not published on Overstock when they were negative. I tried multiple times to get the review online, and I quit buying anything from overstock without first finding external reviews. I have never had a review not accepted from Amazon, even when they were negative.

    --
    "Asleep at the switch? I wasn't asleep, I was drunk!" -- Homer
  6. buy.com by danpritts · · Score: 5, Informative

    I've had this happen at buy.com - i bought this:

    http://www.buy.com/prod/ifrogz-iphone-3g-3gs-luxe-soft-touch-case-red-black/q/loc/101/208441113.html

    and it was a piece of junk, finish ruined after a couple days in my pocket. It broke in pieces after 2 months.

    I posted reviews to buy.com (where i bought it) and they magically never appeared.

    I won't shop there anymore. Amazon rules.

  7. Yes. by benjamindees · · Score: 5, Informative

    Home Depot "approves" reviews and failed to post a negative review I gave for an air conditioner recently.

    --
    "I assumed blithely that there were no elves out there in the darkness"
  8. Re:The real question is... by Mechanist.tm · · Score: 5, Informative

    Which shop?

    overclockers

  9. Re:Their site... by FatdogHaiku · · Score: 3, Informative

    Apparently it's a major pain the arse for them but it makes the site on of the best places to buy stuff too.

    Even if I'm not buying there I check to see if the item I want has any reviews. I also do a quick google with "[product_name_model] problem" and see if there are a lot of negative forum posts. I don't think screening posts is illegal, but it's sure not right. I would also contact the BBB about it.

    --
    You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
  10. Never buy 5 Star by Dun+Malg · · Score: 4, Informative

    I never buy a product that doesn't have at least one review panning it. Any decent product that sells a lot of units is going to have a minimum of two or three buyer who, for whatever reason, thought it was crap. Even if their complaint is that it shipped slow, that's something. That generally shows that the retailer isn't round-filing bad reviews. No product is a panacea for everyone, so if you read the 1, 2, and 3 star reviews and find that their complaints wouldn't apply to you, you can probably safely buy it.

    --
    If a job's not worth doing, it's not worth doing right.
  11. Crutchfield Edited My Review by uptheriver · · Score: 3, Informative

    It took several weeks for Crutchfield to publish the review of the item that I bought from them a few months back. I was holding off on reviewing my experience, but they went as far as sending me an e-mail inviting me to post a review, so I did. I bought a new speaker from them which cost several hundred dollars. When it arrived, It was very dusty and it was obvious that it had been taken apart. They sent me a replacement in two days and sent a few apologies, both in e-mail and in snail mail. Regardless, I described my experience and in my review I said "Come on, Crutchfield! You can do better than that! You charge MSRP!!!" Somehow, that phrase was left out of my review. Now, I know that they own the website. This, PERHAPS gives them editorial control. Perhaps. However...if you invite my to review my experience, why not have the guts to post it in its entirety? Maybe you will learn something and maybe your customers will as well. I have not purchased anything from them since.

  12. Re:Which one? by Mechanist.tm · · Score: 5, Informative

    .co.uk

  13. Re:Their site... by GigaHurtsMyRobot · · Score: 3, Informative
    The entire back cover of his new book, Arguing with Idiots, is negative reviews. 7 of them.

    "Glenn Beck is an idiot." - Discover Magazine.

    "Leading the lunatic fringe." - Time Magazine.

    "A lying sack of dog mess." - Whoopi Goldberg.

    "A half-informed radio blowhard." - Vanity Fair.

    "Only in his wildest dreams could an actual suicide bomber hope to do as much damage to this country." - Keith Olbermann.

    "[A] frightfully strange man." - Tina Brown.

    "A vampire ... a 'death lover.'" - Roseann Barr.

    He likes that they don't like him. Olbermann is especially douchey.