FTC States Bloggers Must Disclose Paid Reviews

Posted by ScuttleMonkey on Monday October 5, 2009 @04:20AM from the competition-for-best-review-reward-begins-now dept.

An anonymous reader writes to tell us that in the first revision of how endorsements and testimonials work since 1980, bloggers will now be required by the FTC to clearly disclose freebies or payments they received for product reviews. "the commission stopped short Monday of specifying how bloggers must disclose any conflicts of interest. The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation. The rules take effect Dec. 1."

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And the politicians? by Neuroticwhine · 2009-10-05 04:32 · Score: 5, Interesting

I may be incorrect on this, but do american politicians need to do the same, i don't believe they do (when considering modern lobbying)?

It's a funny country when the random blogger on the interwebs is held to a higher standard than those that govern.

http://en.wikipedia.org/wiki/Lobbying_in_the_United_States (it looks like ethic reform bills have been repeatedly struck down... surprise on that on eh?)