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Road To Riches Doesn't Run Through the App Store

Etienne Steward writes "Turns out that while a few fortunes can be made with Apple, Steve Demeter made most of his money by buying Palm (of all companies) at $1.76 and selling at $12. Apparently, there aren't as many iPhone App millionaires as we would like to be believe. From the article: 'In almost a dozen interviews conducted by NEWSWEEK, Apple consultants and programmers jettison the idea that the App Store is a world of easy opportunity, or a fast track to quitting the rat race. Instead they describe an anxiety-wracked marketplace full of bewildering rules, long odds, and little sense of control over one's success or failure. "It's kind of a crapshoot," says Demeter, who spent the last two weekends partying in Las Vegas and New York. "I think we've reached a point where people are thinking I shouldn't quit my day job for this."'"

8 of 305 comments (clear)

  1. Re:The market is unfair! by Neofluffybunny · · Score: 5, Funny

    It may have only taken a few hours to write, but can you digitaly remix new farts into the system, use auto-tune and create a #1 summer jam? Theres an app for that.

    --
    The time for the purification is at hand! The impure shall be cleansed and crystal clear purity shall fill the cup of th
  2. Anonymous Coward by Anonymous Coward · · Score: 5, Insightful

    It's definitely not easy to even earn a little money on the App Store with just a good game, much less get rich. I am the developer of a game on the App Store and have not been paid a single cent from Apple yet. The game is highly polished and has great written reviews and even good reviews from professional sites. It's only $0.99 to $1.99 (depending on sales). We've had a few hundred sales since the beginning of the year. Apple only pays if you break $250 for each region, not for all regions combined, so they keep what little we've earned indefinitely unless we make more sales. I'm not going to whore the product out by mentioning it here; I just want to get the message out that this is what's up with the App Store to other potential developers. I logged over 500 hours developing that game and haven't received anything for it. So not only is it entirely possible you won't achieve success, but you might waste a lot of time and resources in the process. The process of getting any information from Apple was miserable, and they treat developers like shit. I used to have a lot of faith in Apple's good will and have been a long-time Mac head, but after this experience, I'll still buy Macs, but I will NEVER do any other kinds of business with them again.

  3. The real deal... by sitarlo · · Score: 5, Interesting

    I actually left my job and write iPhone and Android apps for a living. I haven't had a hit better than top 100, but I still make money. A prolific game developer can earn an honest living on the mobile platforms if they diversify their titles across genres and deliver decent apps. I also make money consulting with marketing firms who are using the iphone as a marketing platform. I made more at a regular job, but I'm happy to give up a little cash for the freedom I now have. In the past decade professional software development has become mundane and more tedium than creative. The iPhone and Android have become creative outlets for me. The app store isn't perfect but it has allowed me to break the chains of cubical bondage. It's not easy though. It takes a lot of balls to escape the systematic chaos of work-a-day life and step out on your own. If and when I re-enter the stupid, pointless, and utterly insane working world, I now have a couple of years worth of Objective-C, mobile platform, and smartphone development experience to put on my cv. Yeah, the app store and Android market aren't millionaire nebula, but they are good for a lot of other reasons.

    1. Re:The real deal... by sitarlo · · Score: 5, Informative

      Both iPhone and Android are great platforms for development. Android is really cool because it's based on Java which is second nature to me at this point. Android also has a very low barrier to entry in that the development stack is free and it only costs $25 to become an "official" developer with checkout rights on the Android Market. The Android devices are feature-rich and generally ok, but not as well designed as the iPhone.

      Both support OpenGL ES which is great for graphics applications. Developing on the iPhone is a bit daunting at first because Objective-C has a stiff learning curve that is purely related to its syntactical style, but once you learn Objective-C you'll never want to see C++ again. BTW, you can use C and C++ to build iPhone apps, but it's probably easier in the long run to just spend a few days getting familiar with Objective-C.

      The iPhone is a much more closed ecosystem when compared to Android, but that's a necessary evil that supports Apple's business model. Also, the iPhone is a really good device that just oozes design quality. Developing on the Apple platform makes the developer think about design, usability, and quality above features. It's more fun to develop on the iPhone, to me anyway.

      Another advantage of the iPhone is the availability of third party, professional tools like Unity (www.unity3d.com) which greatly speed up the development process. XCode is also a fair development tool and it's free with OSX so that's a big plus. I don't think I'll ever pay for something like Visual Studio again at this point. Between Eclipse, Netbeans, and XCode, why pay for an IDE?

      Obviously, the biggest con to iPhone development is the app store and the Apple submission process, but once you've been through it a few times you learn the ropes and it becomes easy to get apps published. Still, I make 20x more money on the app store than I do on the Android market, but that may change over time.

      It took me three weeks to develop my first app which wasn't very successful but still makes a hundred or so a month worldwide. It took me a couple of months to make my second app which made the top 100 and still sells well in certain regions. Since then I've released over a dozen apps, some globally and some in specific regions and most of them don't make a lot by themselves, but they add up when tallied together. I am starting to see the wave crash a bit and sales have been declining in the last few months, but I suspect they'll go up again after the holiday season when a few million new devices are given as gifts and new users go app crazy.

  4. Heinz Baked Beans by schon · · Score: 5, Funny

    That's obvious - ads for beans.. because if you need your phone to do it for you, you're not producing enough gas!

    On a related note, my three-year-old daughter absolutely loves it when someone around her farts, so I started the "pull my finger" bit with her.

    The other day, she comes up to me and asks "Dad, I wanna pull your finger!" So I let her pull my finger, and when nothing happened, she looked quizzically at me and said "Hey! Where's the fart!?!?!"

    Later she asked me to pull her finger, and when she didn't fart, she had the same reaction.. "Hey! Where's the fart!?!?!"

    My wife is somewhat less than thrilled at the whole affair.

  5. Re:Another shocker by Anonymous Coward · · Score: 5, Insightful

    I wonder how Thomas Jefferson's slaves would feel about that.

  6. Re:Another shocker by shmlco · · Score: 5, Insightful

    "...but instead lucky men. Thousands of people could have been in their places and done the same thing..."

    And thousands WERE in their place, and did not. How many people were in the homebrew computer scene at the time? How many dinked around and wrote their own versions of BASIC? How many started their own companies? How many succeeded? How many had the same exact background and opportunities... and did nothing?

    Attributing such to "luck" translates into refusing to take responsibility for your own actions and your own choices. "It's not me, it's luck." "Joe got the promotion and not me, the lucky bastard." And so on, and so on.

    Many people have been at the helm of Apple, and only one has driven it to success. Twice. Is that luck? Would just anyone have made the same choices? Would just anyone have had the same insights? Would just anyone have the same vision and commitment and drive?

    "...if we just think harder, network more, or spend a few more hours in the lab, we'll be successful too. That's bullshit."

    Really? Perhaps someone should have mentioned that to Edison? Who definitely made a success out of spending just a "few more hours in the lab".

    "The best we can do is to pursue opportunities to the utmost when they do appear and make the most of the luck we get in life."

    No, the best you can do is to create your own opportunities, and leave luck, chance, and the vagarities of fate out of the equation altogether.

    But you're not capable of believing that, are you? So go home after work, why don't you? Go home and sit on the couch, or go down to the corner bar. Have a beer, and bitch and moan and complain about how "unlucky" you are. And definitely don't try to "do" anything about it. That's too hard, and with your luck, why bother?

    Actually, you're half right. For you, it is luck, because in this case the prophecy is definitely self-fullfilling.

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  7. Re:Perhaps by Red+Flayer · · Score: 5, Insightful

    No he is not an investor... HE GOT LUCKY!

    I am somebody who invests and trades the market. These days I work at a hedge fund. Want to know my return? I have made on average 25% per anum for the past 5 years.

    Easy claim to make. I am somebody who invests and trades the market. These days I sit in a lounge chair on the beach. I have averaged over 5000% return per anum for the past 5 years.

    Seriously, though... break it down by years for us. There has not been a single fund that has returned 200% over the last five years (which is what you are claiming -- 1.25^5 == 3.05). If that's really the return you've made over the last five years, then I know some people who will want to talk with you about opportunities. Especially considering hedge funds averaged losses in the teens last year, with young funds having a stdev of about 6.5% (from an category-leading loss of only 11%).

    Your numbers are too good to be true, quite honestly, unless you are taking the same kind of single-asset high-risk positions that you are complaining about.

    blockquote>How am I doing this year? As of 22:00 CET today, I am up 29% from Jan 2008! So in other words with the S&P at 1367 on Jan 2008, you would be at 1763, or out performing the S&P market by 60%! Don't even ask how much I am making this year.

    This is a banner year for hedge funds, best in over a decade. And your "how am I doing this year" starts in Jan 08? Huh? Should start in Jan 09.

    At any rate, I really doubt your numbers. No one has had consistent returns like that over the past five years. Are you weighting by amount invested, by chance? Because then your losses appear smaller, due to the hemmorhaging of cash from hedge funds last year.

    --
    "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai