Free-To-Play Switch Going Well For D&D Online

babboo65 writes "Dungeons and Dragons Online is enjoying a second life in terms of player count and buzz, all thanks to its new business strategy: giving the game away. Turbine is making their MMO as accessible as possible, and that includes making players who don't pay anything as happy as possible. Subscriptions are up 40 percent. Ars explores how free can be very profitable."

Comments

The game

[Sinryc]

The game is a whole lot of fun. I really hope this serves as an example for future online games. Micro Transactions really aren't all bad, especially the way that Turbine is doing them.

Re:The game

[Targon]

This is where you clearly have never even looked at the game in question(DDO). The game does not revolve around player vs. player, though there are some very very limited forms of it in the game(in certain taverns there are combat pits).

The DDO method of free to play is really giving you an unlimited taste of the game for free by offering a bit of free content without making all content for free. You have the option to either play the free content on multiple characters to generate enough "Turbine Points" to purchase additional content, or you can pay real money for Turbine points which you can then use to get the content package of your choice. If you don't like being limited in what you can access, you can just become a normal $15/month subscriber to get access to all the content in the game. In a month or two, if you don't want to pay the monthly subscription any more, you can switch back to free to play, lose access to the non-free content you have not purchased, but you don't LOSE what you have accomplished. Those who pay the monthly subscription also get 500 Turbine Points each month they are a subscriber, and those points can be used to unlock content for the free to play if the player decides to go back to Free to Play status.

So, DDO offers the best of both worlds. You get free to play with micro transactions, and you get subscription based for those who want all the content the game has to offer. There are also no "player rankings" as such, so no one really cares about who has the absolute best stuff, as long as your skill at playing your character is at an acceptable level(clerics who don't heal, or who don't know how to use mass healing spells in a raid situation may upset others for example). There is also a tolerance for poor equipment levels to an extent as long as party members know about it in advance so it doesn't kill what the group is trying to do.

And, this is why DDO is seeing good subscription numbers from the release of Free to Play. Some people may upgrade for only a few months to get full access to the "premium" content in the low to mid levels, and then switch back to the Free to Play and then only buy the few high level premium modules they want access to after that. Or, if new content is released often enough, they may stick with their subscription so they don't have to buy each new content pack as it is released.

Re:Second Life

[fake_name]

The big difference is in Second Life those micro transactions are between players; Linden Labs takes a cut only when players convert ingame currency back into real money.

Re:Plays on Linux

[larryj]

Linux/OS X launcher:

https://launchpad.net/pylotro

Puzzle Pirates

[ZorbaTHut]

I'm surprised nobody's mentioned the Doubloon Oceans on Puzzle Pirates yet.

A while back Puzzle Pirates set up a bunch of new servers with no subscription fee. Instead, they had a second currency. Besides Pieces of Eight, the standard currency, there was a new one called Doubloons.

On normal oceans, you could play for free with some restrictions, or you could subscribe and have all the restrictions lifted. On Doubloon oceans, you buy off those restrictions with Doubloons - some on a monthly basis, some on a 30-day-played basis (my 2-year-old character is about three weeks through his first "30-day-played" badge. I don't play often.) You can buy off only the restrictions you care about, or you can buy off everything, or you can even buy "super-badges" that give you more capabilities than you'd have normally on a subscriber ocean.

The trick is that you can convert PoE into Doubloons. And not at a fixed game rate, either - it's player-driven.

So let's say I play Puzzle Pirates for the fun of it, and don't care about all the subscriber features. I go out pirating, I make money, I buy doubloons off the market, I can get my badges.

Or, alternatively, let's say my time is valuable to me and I don't feel like grinding. I go blow $20 on doubloons, then trade them for a huge number of Pieces of Eight. Now I'm rich, and I can go buy the pretty clothes and furniture that I want.

Everyone wins! Including the publisher! Because, remember, at no point in this system can you actually create PoE with doubloons or vice-versa. It's always a trade. If a group of players want to spend $10 in doubloons on a bunch of high-level features, someone, somewhere has paid that $10.

Eve Online does something similar. Now, Eve is a subscription-based service, but you can also convert timecards into items called PLEXes. Pilot License Extensions. Each PLEX is a 30-day subscription, and PLEXes can be traded, at will, on the open market. So, again, if you don't want to pay any money for the game, you don't have to - make the money ingame, buy a PLEX, use the plex, repeat. As long as you can buy one PLEX every month, you're set! (You may have to subscribe for a few months to gear up your PLEX-making.)

Alternatively, if you want a small fleet of battleships, go buy some timecodes, turn into PLEXes, and sell. Lots of money, lots of battleships!

Everyone wins!