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The Changing Face of the Console Wars
An article at Gamasutra explores the decisions by Microsoft and Sony to launch significant hardware additions — their respective, upcoming motion-control schemes — in the middle of a console cycle, rather than waiting until the next generations of their systems are ready. It's indicative of a change to the established pattern of console wars; nowadays, it's more about adding features and gadgets to improve existing products than developing entirely new ones. Quoting:
"... for Sony and Microsoft, motion controllers are their next-gen consoles. And it's a damn sight easier than launching Xbox 720 or PS4. They can debut these peripherals without needing to engineer completely new boxes for consumers, potentially bundle them over time, and they have a much better chance at getting exclusive games, thanks to the specificity of the hardware (something that's happened a lot for the Wii). Thus, both hardware manufacturers and publishers like EA see these controllers sparking new interest in Xbox 360 and PS3, which will delay the next dreaded console transition for another few years."
The original PS1 controller didn't have analog control sticks. Sony copied it from the N64, and has used the DualShock controller since.
It's certainly been done before.
Remember that after the '84 video game crash, Nintendo came along and pretty much defined modern video gaming as we know it with the NES. Controllers with D-pads, managed third party licensing, holiday timed releases, literature, and mascots: Nintendo pretty much just made it all up and the rest of the fledgling industry followed suit.
Here's some food for thought: It's becoming pretty clear that gaming as a whole is moving towards a bit of a different demographic. This is partly because those of us who were the kids buying the first Nintendos and Segas have grown up into (presumably) responsible adultlike beings who are now buying Wiis and Xboxes. Coupled with this is the move to 'casual gaming' led mostly by the Wii (and also the DS) which is bringing in people from older generations who up until now have been unfamiliar with video gaming entirely.
One caveat about this: The "bug your parents" business model doesn't apply as well anymore. Older and wiser people who are making frankly massive investments into consoles and games for them are expecting to get a decent run time out of their investments. The huge new market of first-time gamers, grandmothers, and all the other people we like to pick on (who are all buying the Wii) are a tenuous market at best, and it's likely that the console makers are concluding that forcing everyone to jump ship and move to a new platform will probably alienate this whole market. Lots of grandmothers will say, "screw you, I'm not buying a new games machine" and suddenly not only are they not making money on new console sales but they're not making money on their legacy machine anymore, either.
The cash cow then becomes not selling new machines, but selling new upgrades for the existing machines. Grandma (or whoever) will swallow "buy this thing that plugs into your Wii (or Xbox, or PS3)" easier than she'll swallow "spend $500 on this new console that's different from your old one."
The Wii already has this curious casual gamer market. Sony and Microsoft sure want to capitalize on that success, and it's clear that the best (read: cheapest) way to do this is by upgrading rather than replacing. And while all the rest of us are cracking wise about people ripping off Nintendo, at least this method of Nintendo-rippage will be cheaper (and hopefully better) than replacing existing consoles outright. Which will piss off a lot fewer people.