Slashdot Mirror


Decline In US Newspaper Readership Accelerates

Hugh Pickens writes "The Washington Post reports that US newspaper circulation has hit its lowest level in seven decades, as papers across the country lost 10.6 percent of their paying readers from April through September, compared with a year earlier. Online, newspapers are still a success — but only in readership, not in profit. Ads on newspaper Internet sites sell for pennies on the dollar compared with ads in their ink-on-paper cousins. 'Newspapers have ceased to be a mass medium by any stretch of the imagination,' says Alan D. Mutter, a former journalist and cable television executive who now consults and writes a blog called Reflections of a Newsosaur. According to Mutter only 13 percent of Americans, or about 39 million, now buy a daily newspaper, down from 31 percent in 1940. 'Publishers who think their businesses are going to live or die according to the number of bellybuttons they can deliver probably will see their businesses die,' writes Mutter. 'The smart ones will get busy on Plan B, assuming there is a Plan B and it's not already too late.' Almost without exception, the papers that lost the least readers or even gained readership are the nation's smallest daily newspapers which tend to focus almost all of their limited resources on highly local news that is not covered by larger outside organizations and have a lock on local ad markets."

10 of 420 comments (clear)

  1. Re:Where are the ads? by ggraham412 · · Score: 4, Funny

    Never mind - I had "Ad Block Plus" enabled. (Oh I'm so embarrassed!)

  2. Not believing it by DoofusOfDeath · · Score: 4, Funny

    I'm skeptical that there's an actual decline happening. There was nothing about this on Drudge.

  3. The bright side by oldspewey · · Score: 4, Funny

    At least there are some robust areas in the declining newspaper market.

    --
    If libertarians are so opposed to effective government, why don't they all move to Somalia?
  4. Newspaper Culture by allknowingfrog · · Score: 2, Funny

    It would be odd to see the newspaper disappear altogether. What will we roll up and shake at our dogs? What will spies hide behind? What will we line cages with?

    1. Re:Newspaper Culture by Zey · · Score: 3, Funny
      Anonymous Coward on 2009-10-29 6:08 (#29903353) wrote:

      People, including some from our online group, were mopping it up with the old papers that are everywhere. "Try doing that with a website," I observed as I walked by.

      When your newspaper's remaining unique feature is its absorbency, you know you're really in trouble.

  5. More victims of news piracy! by Tsar · · Score: 3, Funny

    Obviously, the Internet is to the American newspaper publisher and the American public as the Boston Strangler is to the woman home alone.
    Information wants to be free, you say? Well, so does Charles Manson!

  6. I think this is the first time... by deblau · · Score: 4, Funny

    I have ever seen a headline that used a third derivative.

    --
    This post expresses my opinion, not that of my employer. And yes, IAAL.
  7. Re:Evolve or die..... by PaganRitual · · Score: 3, Funny

    They are great for commentary but don't produce original news, unless if there is an agenda.

    Yes, yes, but what about the newspaper alternatives?

  8. Just think... by ThrowAwaySociety · · Score: 2, Funny

    ...by the time they covered Balloon Boy, they already knew he wasn't in it, and suspected a hoax! Where's the entertainment in that?

  9. Re:Evolve or die..... by syousef · · Score: 2, Funny

    It's the content, stupid!

    I prefer: It's the stupid content

    --
    These posts express my own personal views, not those of my employer