DVRs Help Some TV Shows Improve Ratings

Posted by Soulskill on Monday November 2, 2009 @06:55AM from the we've-only-been-telling-them-that-for-a-decade dept.

ubermiester writes "After years of panicked lawsuits by content providers against TiVo and DVR technology in general, the NYTimes is reporting on yet another lesson for the content providers to learn and then immediately forget: 'Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars, and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year.' The article also notes viewership increases 'in the range of 7 to 12 percent, with some shows having increases of more than 20 percent when DVR ratings are added. The four networks together are averaging a 10 percent increase."

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Re:Really? by easyTree · 2009-11-02 07:12 · Score: 0, Redundant

No.

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Requiem for the American Dream
Re:That's because they need MythTV by lessermilton · 2009-11-02 09:38 · Score: 0, Redundant

"Oh Pepsi! Yes, yes, YESS!!!!" I've always wondered why commercials are crappy - is it because they're lazy? I mean even the big name (McD's, Wally World) adverts are BORING. And if they're not boring, they're stupid. Or overdone. Is anyone else completely sick of the Gecko?

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