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DVRs Help Some TV Shows Improve Ratings

Posted by Soulskill on from the we've-only-been-telling-them-that-for-a-decade dept.

ubermiester writes "After years of panicked lawsuits by content providers against TiVo and DVR technology in general, the NYTimes is reporting on yet another lesson for the content providers to learn and then immediately forget: 'Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars, and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year.' The article also notes viewership increases 'in the range of 7 to 12 percent, with some shows having increases of more than 20 percent when DVR ratings are added. The four networks together are averaging a 10 percent increase."

3 of 297 comments (clear)

  1. Re:I don't get why PVR-users watch recorded ads... by Archangel+Michael · · Score: 1, Troll

    "I love most of the ones Jack in the Box"

    Yeah. You might want to keep that to yourself.

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  2. you're not describing reality by circletimessquare · · Score: 0, Troll

    you are describing your own experience and thinking it has anything to do with everybody's experience

    follow the boxofficemojo link in my previous post: income keeps going up

    that's the only thing that matters

    if income goes down steeply at some point, then maybe some of what you brought up will be addressed, or maybe not ever

    --
    intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
  3. Re:That's because they need MythTV by cayenne8 · · Score: 1, Troll
    "Well said. My wife and I watched six episodes of The Office in 2 hours, instead of the 3 hours it would take to watch it live. I don't know about other people, but with a small child and two careers, my wife and I have about a 2 hour limit for any one-sitting tv session."

    Just curious...if you and the missus are THAT busy, where you only have 2 hours to yourselves...shouldn't you have been fucking or something??

    I mean, hats off to you if you were getting a BJ while the show was on...but, if all you have it 2x hours together and you waste it on tv rather than boinking or getting blown...well...

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........