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Esquire Launches First Augmented Reality Magazine

An anonymous reader writes "We've seen augmented reality applications for years (and seen the GE windmill replicated in PopSci), but now Esquire Magazine seems to be trying to show off the undying value of print by launching its 'AR issue' — which, from the demo video, looks pretty cool. Applications include a 3D cover with Robert Downey Jr., a weather-changing fashion portfolio with The Hurt Locker's Jeremy Renner, a time-sensitive Funny Joke from a Beautiful Woman with Community's Gillian Jacobs, plus a song, a photo slideshow, and a face-recognition ad from Lexus. From the behind-the-scenes geekery: 'Advancements to further involve the user were happening even as we produced this issue, and while motion-sensor recognition already exists, so-called "natural-feature tracking" technology could soon put you inside AR without any googly-looking [note: not in the Google sense] boxes at all.'" Enjoying Esquire's AR issue requires downloading software — Windows and Mac only.

6 of 82 comments (clear)

  1. attention all faggots by Anonymous Coward · · Score: -1, Offtopic

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    1. Re:attention all faggots by speedingant · · Score: 0, Offtopic

      Damn harley owners...

  2. I can't believe it... by Anonymous Coward · · Score: -1, Offtopic

    Sceond Psot?

  3. WARNING IPHONE USERS: WORM OUTBREAK IN PROGRESS by Anonymous Coward · · Score: -1, Offtopic

    Apologies for the OT, but this is important. Oh the humanity, the humanity:

    http://news.bbc.co.uk/2/hi/technology/8349905.stm

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  5. Re:Bah by Anonymous Coward · · Score: -1, Offtopic

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