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"Breathtakingly Stupid" EU Cookie Law Passes

Reader whencanistop writes with some details on an upcoming EU law that slipped under the radar as it was part of the package containing the "three strikes" provision, which attracted all the attention and criticism. "A couple of weeks ago we discussed the EU cookie proposal, which has now been passed into law. While the original story broke on the Out-law blog from a law perspective ('so breathtakingly stupid that the normally law-abiding business may be tempted to bend the rules to breaking point'), there has now been followup from a couple of industry insiders. Aurelie Pols of the Web Analytics Association has blogged on how this will affect websites that want to monitor what people are looking at on their sites, while eConsultancy has blogged on how this will impact the affiliate industry. In all of this the general public is being ignored — the people who, if the law is actually implemented, will have to proceed through ridiculous screens of text every time they access a website. I know most of you guys hate cookies in general, but they are vital for websites to know how people are accessing the sites so they can work out how to improve the experience for the user."

22 of 447 comments (clear)

  1. Vital under what conditions? by gorfie · · Score: 4, Insightful

    I've seen examples where third parties require cookies to analyze the usage patterns of users on client sites but I don't require logs to understand usage trends on sites where I have easy access to log files. In fact, I think usability testing would reveal more than analysis of usage data.

    1. Re:Vital under what conditions? by Anonymous+Brave+Guy · · Score: 4, Insightful

      So do you actually have any evidence to back up your doomsaying, or is it just your personal view that you'd like to shove down everyone else's throat?

      We don't use cookies on the sites I run, yet I still have a pretty good idea of what our users do, because we have these things called server logs. They include something called a referrer field, which tells you where the visitor came from before they reached their current page, for example. Moreover, for more detailed analysis, it is far more valuable for site improvement to have a little JavaScript that can also identify things like screen resolutions and browser versions, which give us information that is directly useful to checking that our pages will look good on the systems our visitors are actually using. Cookies won't tell you any of that.

      We are contemplating using cookies for a new system on one of our sites, because it will allow users to create an account and then filter data shown on various pages according to their personal preferences. All the cookie will do is remember whether the user has logged in, and if so, who they are, for the duration of their visit. And we're only doing that because the site will work fine without an account, so we don't want to throw up HTTP Authentication screens for every visitor. We would have no problem disclosing this fully to any visitor to our site at the time they create an account.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  2. I don't see the stupidity here by Skapare · · Score: 4, Interesting

    Maybe it's a bit harsh. But so are the abuses of cookies.

    Cookies are used to keep a shopping cart. That out-law.com article spells that out. Cookies are used to track logins on forum sites. There might be an implied consent, there. But to be sure, just ask for consent when users register. Previously registered users would be directed to the consent request page once the next time they try to login. Explain that the consent is for the cookie used keep their login state. Explain that without consent, the login process cannot be completed and the user would be limited to the access level of a non-logged-in user.

    Now, what else are cookies used for, that consent should not need to be given for?

    --
    now we need to go OSS in diesel cars
    1. Re:I don't see the stupidity here by alta · · Score: 5, Insightful

      I know this isn't going to be looked on well here, but here are my pro cookie, pro marketing comments...

      1. Someone above complained about companies selling the data that they collect. As though it's the most terrible thing in the world to do. Guess what, every company that collects demographics about customers (grocery stores by example, the only way to not get tracked it to pay by cash. You don't need one of their store cards because they'll match your banking account numbers and STILL build a profile) and then sells them. How many useful websites on the internet are driven by 1. Selling demographics, 2.) Ad revenue. Making cookies opt-in kills both of those things. How much is /. charging you guys? Ask them what'll happen to their ad revenue if cookies are suddenly opt-in. Yeah, they can still technically serve the ads, but they will no longer be as accurate to the viewer, nor will they be tracked as well... meaning less profitable for the ad agency and the publisher.

      2. Affiliate marketing... There are a lot of other sites with good information (a book review site comes to mind) that I enjoy. They all keep the site running by giving affiliate links to the products, say to a book on amazon. Kill that for them, and you kill their revenue.

      So, would you propose that the people running these sites force the customer to consent before they allow them to use their services?? No, that won't work because they can only make them accept to their cookie, not the one downstream they actually get paid on. People have been so scared from cookie FUD that they will deny %90 of the time, and STILL kill many sites because their revenue has dried up.

      I think this law, if they have to make one, should be more specific and say what you CAN'T use cookies for.

      AND btw, affiliate links would be fine if we could JUST identify the computer, we do not need to identify the individual.

      --
      Do not meddle in the affairs of sysadmins, for they are subtle, and quick to anger.
    2. Re:I don't see the stupidity here by KlaymenDK · · Score: 5, Insightful

      The stupidity is this:

      You can, could, and still will be able to block cookies in your browser, so whatever web site operators are doing with them, it isn't going to affect your privacy or "trackability".

      But, it sounds as if this new law requires the web site operators to show you screen after screen of "permissions" to continue. These permission requests are stupid as EULA dialogs, Vista-like "admin authorisation" dialogs, etc, because they (a) don't offer a meaningful change in values (be it trackability or privacy), and (b) annoy the hell out of users. I won't go into how (c) these crap warnings numb users to real warnings, which they will also mindlessly click through.

      I can't decide whether this is Brazil-style bureaucracy galore, or Eastern Standard Tribe-style anti-productivity warfare.

    3. Re:I don't see the stupidity here by Skapare · · Score: 4, Insightful

      Lack of cookies does NOT prevent ads. Lack of cookies does not prevent ads from being linked to an alternate site. Lack of cookies does not prevent your userid from being included in the URL that takes you to the other site if you click on the cookie. Lack of cookies does not prevent your userid from being included in the URL that fetches the ad image from the other site. So ads are not really hindered. What is hindered is weak minded developers that only learned one way to do things.

      --
      now we need to go OSS in diesel cars
    4. Re:I don't see the stupidity here by Maxo-Texas · · Score: 4, Interesting

      You know the funny thing about companies that collect and sell my personal data?

      Their prices are higher than companies who do not.

      Krogers and Randalls both do this.

      HEB & Foodtown don't.

      Yet the same product at randalls and krogers *with the affinity card discount* is more expensive than the same product at HEB and foodtown. Sometimes dramatically so (25% or more- example, whipcream $5.29 with discount card vs $3.99 every day without card).

      --
      She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
    5. Re:I don't see the stupidity here by harmonise · · Score: 4, Insightful

      How much is /. charging you guys? Ask them what'll happen to their ad revenue if cookies are suddenly opt-in.

      There are ads on the Internets?

      --
      Cory Doctorow talking about cloud computing makes as much sense as George W Bush talking about electrical engineering.
  3. OK , so the first link... by Viol8 · · Score: 4, Interesting

    ... is to an old slashdot story which even says the initial write up is wrong and it has a link to a yahoo story which no longer exists. Come on guys , I know this is slashdot but try a little feckin harder for gods sake.

  4. Cookies? They is not necessairy, no. by Anonymous Coward · · Score: 4, Insightful

    Since we're talking statistics, the largest problem is understanding. Most people don't. Maybe that's why people prefer to use external tracking services instead of using the information already on their own website: The access logs. Otherwise I really don't see why you'd use them. No, it won't get everything, but it _will_ give you general trends. And with a large enough sample those trends will be obvious enough.

    Plus, all this focus on ``user experience'' gave us dancing rodents and several big fat stacks of proprietary, closed, and platform-dependent stupidity of the likes of flash. The most prevalent user experience therefore has to be ``confused boredom''. And in a score or two years, bitrot has ensured all that crap stays lost forever. That's a definite boon, but not good for general archiving, and therefore a problem.

    My core concern with websites is what content they have to offer, and if I can't find it, I'm gone. Flash? bye-bye. Confusing layout? Two more clicks and I'm gone again. A sitemap? Click on it and search for a couple keywords. Nothing? Ciao! And so on, and so forth.

    ``User experience'' is overrated. Focus on the message; write it for me and not at me, make it easy to find, easy to flip through, easy to search, easily available. And for that, you really don't need cookies, and you especially don't need and therefore shall not require javascript, java, or some other proprietary plugin.

    If you want to track your users, all you need is a small shell script to connect requests, referrers, and timestamps together and you'll have more info than you could possibly need already.

    1. Re:Cookies? They is not necessairy, no. by tnk1 · · Score: 4, Insightful

      If you don't understand why third party tracking is used, then you don't understand running a website with any appreciable advertising revenue. We don't use third party tracking to fix our web servers or for internal trending, we use those numbers to sell ad space. Advertisers are not going to believe you when you say that you get X amount of hits based on your web logs.

      User experience can also be tracked in that way, of course, and certainly if the third party tools are well built, our user experience groups can use that data, but that is not why we spend the money on third party tracking.

  5. The time has come...end them. by gx5000 · · Score: 4, Insightful

    "to know how people are accessing the sites so they can work out how to improve the experience for the user."

    Oh please, pull the other one....we all know what cookies are ultimately used for.
    Don't even try to feed us that line that this is needed for "proper feedback"
    This isn't the 90's anymore....

    --
    End of Line.
  6. Do We Really Need Cookies? by ObsessiveMathsFreak · · Score: 4, Insightful

    There are in fact still people who refuse to allow cookies, and there are still browsers like lynx that require explicit confirmation from the user before they accept them(In fact, the directive does not ban cookies. It simply mandates the default behavior of lynx.). Ask yourself; what can be accomplished with a cookie that can't be accomplished using alternative mechanisms. Try thinking outside the box you've been in for the last 15 years.

    Let us be frank. Cookies have been abused. Horrendously abused. Private companies have tagged, tracked, and stalked billions of people. We have allowed terabytes of data on the lives of everyday people to fall into the hands of completely unscrupulous entities. The information held by even smaller marketing outfits would 20 years ago have seemed like a treasure trove to organizations like the Stazi and the KGB. Does the fact that such information is akin to that desired by secret services mean that the collection and indexing of this information is inherently wrong? No; but it is a big hint that it probably is.

    The EU may have blundered here, throwing the baby out with the bathwater. But I think their basic motivations were very admirable. As out lives move more and more onto the net, we cannot accept the current status quo of companies like Google, Yahoo, Microsoft and the rest being allowed to do as they please with data on other people. The Despite the unworkable nature of the law, the EU is moving in the right direction on this.

    --
    May the Maths Be with you!
  7. reasonable by J-1000 · · Score: 4, Insightful

    This doesn't sound "breathtakingly stupid" to me. It's debatable. Maybe it's "breathtakingly stupid" that it slipped through without notice, but if we are talking about what's right and what's wrong, it can be argued (and often is, I'm sure) that one should expect to have privacy in regards to their browsing habits*. The fact that it negatively impacts businesses should be irrelevant, if we are talking about protections for the individual.

    * Yes, you can turn off cookies from the user end, but laws are sometimes there to protect people who don't know any better, and there are a *lot* of them in this case.

  8. Re:I RTFA and don't find it to be all that bad at by MoralHazard · · Score: 5, Insightful

    Yeah, total agreement, here. This stupidly transparent, self-serving quote says it all:

    "...but they is vital for websites to know how people are accessing the sites so they can work out how to improve the experience for the user."

    User experience? WTF? Sorry,but the only reason you need invisible-to-the-user cookies is so you can monetize them without them realizing just how much privacy/anonymity they're giving up. Because that might give users pause before they accept your cookies, if they had an informed choice.

    And everybody here knows that. The quoted jackass in TFS is just trying to make his industry look like a victim, to drum up support from civil-liberties sympathizers on Slashdot. Too bad we're not that dumb...

    As an employee of the advertising industry, I have zero problems with monetizing Internet traffic, or with using cookies to track user behavior, etc., etc. But I hate liars, and I hate people who try to manipulate me.

  9. All cookies are always used with consent. by Anonymous Coward · · Score: 5, Insightful

    Now, what else are cookies used for, that consent should not need to be given for?

    This is an irrelevant and distracting question, because cookies are always used with consent.

    A web server replies, in response to a request initiated by the user, with a header that says, "Here's a little piece of information and I hope you pass this back to me on subsequent requests."

    The user's agent -- software chosen by the user to do whatever it is that they're trying to do -- sees this completely advisory information and decides, perhaps even with a confirmation dialog with the user (or not, if the user has decided that they usually want the same behavior every time without getting bothered), to store this information. And then it decides to pass this information with the next request.

    The entity the user is communication with, ultimately has no choice about whether or not the user really does this. It's all up to the person who is using the browser. Or, in very old browsers that don't have dialog preferences for cookies, it's all up to the browser's author, to whom the user decided to defer to when they install the software.

    Cookies don't do things. Users do things with cookies. Servers reward users for deciding to send the cookie.

    If you have chosen to transmit cookies, take responsibility for your decision, instead of crying to the government and demanding that cookies never be offered to you.

    1. Re:All cookies are always used with consent. by natehoy · · Score: 4, Informative

      What browser do you use? IE, Firefox, and Opera all have a very simple user setting that you can turn on. It's off by default, but is really easy to turn on.

      The instant you do, you'll be asked every time a site wants to set or use a cookie. With most of them you can even differentiate between first- and third-party cookies (so cookies that originate from the site you are visiting can be tracked differently from cookies that originate from other sites). Once a site has been asked about, most browsers allow you to choose between four functional options (they are presented differently in each browser):

      1. Yes, and always allow cookies from this site or domain without asking.
      2. Yes, just this once.
      3. No, just this once. Ask me again next time.
      4. No, and never allow cookies from this site or domain again, and never ask me again.

      Actually, you owe it to yourself to turn this feature on, if only for a short time before the popup warnings drive you insane. It's a real eye-opener as to how much cookies are used on the Web today.

      Ideally, all browsers would come with this set on in the beginning, with a large prominent button that said "never ask me this again - by pressing this I give my browser permission to gobble down all the delicious delicacies it wants". EU happy, users happy, trackers happy. And for those who really, REALLY care about tracking cookies, well, don't push the button.

      --
      "This post contains words, known to the State of California to cause thought. Wash brain thoroughly after reading."
  10. Re:I RTFA and don't find it to be all that bad at by BlueWaterBaboonFarm · · Score: 4, Insightful

    Even if it seemed reasonable, give it a week or two and most would hastily click 'agree' without reading. It would be like UAC in Vista, not the worst idea at the core, but the poorest possible implementation.

  11. Indeed, this isn't the '90s anymore by schnablebg · · Score: 5, Informative

    Indeed, this isn't the '90s anymore. We have technology that allows us to better target advertising and better track our business. Why legislate ourselves back to the days of broadcast advertising and a stateless web? And to those who say to use log files for analytics, you have to be kidding me. You obviously don't run a website.

  12. Hey Government: LAWS ARE NOT FOR FIXING TECH by salesgeek · · Score: 4, Insightful

    Why do government people think that passing laws like this can fix a problem that is fundamentally a technology problem? The problem is that when lawmakers focus on tech, they often focus on regulating the tool instead of regulating behavior. So you get situation like this:

    Trigger: People are killed with a hammer.
    Response: Ban Hammers.
    Unintended consequence: Entire construction industry out of business, everything falls to disrepair, screw industry explodes, scarcity of hammers lead murders to switch to using rolling pins.

    In this case, the issue is user privacy. Regulating cookies does little other than break the web which is in many ways cookie dependent for many different dynamic interactions between applications on servers and browsers. So, you break the internet, reduce security, and move advertisers to using something that's not a cookie to tag visitors with (lots of ways to accomplish this).

    It's that old guns don't kill people, people kill people thing.

    --
    -- $G
  13. Read the actual text, not the FUD blog posts by Anonymous+Brave+Guy · · Score: 5, Informative

    You can, could, and still will be able to block cookies in your browser, so whatever web site operators are doing with them, it isn't going to affect your privacy or "trackability".

    Unfortunately, that isn't really what happens.

    For example, many sites now use local shared objects ("Flash cookies") to store data, rather than regular cookies. No mainstream browser controls these by default, so even if you have disabled all cookies in your browser's privacy settings or asked to clear all your private data, LSOs will still work. Moreover, use of LSOs is often not even mentioned in a site's privacy policy; even big-name sites like YouTube have been offenders in this respect. Moremoreover, the way to disable these little buggers in Flash is hidden in a settings dialog that most users wouldn't even know to exist.

    Maybe I'm crazy, but I don't see how failing to disable something that is being used to do something you never asked for, which you don't know is happening, via an obscure dialog you don't know exists, can constitute implied consent, particularly if you've explicitly disabled all similar functionality that is presented in your browser's UI.

    I can't decide whether this is Brazil-style bureaucracy galore, or Eastern Standard Tribe-style anti-productivity warfare.

    Neither, it's basic privacy protection, and as far as I can see it's long overdue and a good thing. Why should we support out-opt monitoring rather than opt-in, just to make life easier for those who want to produce targeted advertising and affiliate blogspam?

    If you have a legitimate need to use cookies, for example to help a user with a shopping cart or remember they've logged into your forum, then there will be no problem stating clearly at the point that they start to use these facilities that a cookie will be set for that purpose. If you manage to wade through all the FUD blog posts and find the actual wording we're talking about here (you'll want article 2, clause 5, on page 76), you'll notice that this does not require UAC-style dialogs or 'screen after screen of "permissions" to continue'. In fact, there is even wording saying that the new rule doesn't apply in cases where the user has explicitly requested a service that needs to store cookie-like information to function properly.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
  14. Re:I RTFA and don't find it to be all that bad at by amicusNYCL · · Score: 4, Insightful

    Passing a session ID around in the querystring has more severe security implications than storing the session ID in a cookie. You can't link your friend to your cookie.

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black