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URL Shorteners Get Some Backup

URL shorteners are problematical, as everybody knows, but with the rise of Twitter and its ilk they seem to be a necessary part of the landscape. Some of the biggest questions around services such as bit.ly, TinyURL, and is.gd is what happens when they go out of business (as tr.im did last August). Now a group of such companies, organized under the auspices of the Internet Archive, has formed a non-profit entity to hold URL-shortening databases in escrow, with the intent of continuing to resolve a member company's links should it get out of the business. At announcement, the 301Works organization has 21 URL-shortener members, including the largest, bit.ly. Many others are not (yet) on board. The members have agreed to cede control of their domain names to 301Works.org should they exit the field, and to back up their URL mappings regularly to the organization.

52 of 224 comments (clear)

  1. Problematical by Kagura · · Score: 4, Funny

    URL shorteners are problematical, as everybody knows, but with the rise of Twitter and its ilk they seem to be a necessary part of the landscape.

    Seriously?? I know editors frequently get grief for this sort of thing, but come on... the word is problematicalic, for crying out loud. ;)

    1. Re:Problematical by Anonymous Coward · · Score: 5, Funny

      Problematical is a perfectly cromulent word.

    2. Re:Problematical by Kagura · · Score: 4, Funny

      It embiggens even the poorest writers among us.

    3. Re:Problematical by value_added · · Score: 4, Funny

      That's ironical, isn't it?

    4. Re:Problematical by CarpetShark · · Score: 3, Funny

      Actually, that's sartastical.

    5. Re:Problematical by aynoknman · · Score: 3, Funny

      URL shorteners are problematical, as everybody knows, but with the rise of Twitter and its ilk they seem to be a necessary part of the landscape.

      Seriously?? I know editors frequently get grief for this sort of thing, but come on... the word is problematicalic, for crying out loud. ;)

      The proper word is problematicalistic

      --
      We need a "+1 -- nice sig" moderation.
  2. This will never work by jonaskoelker · · Score: 4, Funny

    I have a great proof why this won't work, but it's too long to fit in into a URL :(

  3. THIS IS SERIOUS BUSINESS by gazbo · · Score: 4, Funny

    Sorry, I mean srs bsns.

  4. Re:Wish these services would just go away already by Kagura · · Score: 2, Insightful

    You'll never get rid of "link rot", only mitigate it. Even archiving services have a non-zero chance of going under.

  5. Why bother? by RiotingPacifist · · Score: 5, Insightful

    URL shortners only server for twitter posts and other place where you need to count characters, these links become pointless within days of a post (some think they become useless even earlier than that), so why bother preserving them after that? let alone when a provider goes bankrupt.

    p.s I'm only posting this so i can get some karma to go troll apple ;)

    --
    IranAir Flight 655 never forget!
    1. Re:Why bother? by badpazzword · · Score: 3, Insightful

      Twitter is not the only place you count characters.

      URLs longer than 80 characters might split in multiple lines in emails. IRC topics also benefit from url shorteners. Nobody will be missing the rickrolls, however ;)

      --
      When ideas fail, words become very handy.
    2. Re:Why bother? by selven · · Score: 2, Insightful

      And paper media where you can't just Ctrl+C Ctrl-V but have to manually type out the entire address making no mistakes in the process.

  6. Will it really by TorKlingberg · · Score: 4, Interesting

    If one of these companies goes bankrupt, their creditors will demand the only valuable asset: the domain name. Does their agreement with 301Works overrule the creditors claims?

    1. Re:Will it really by roju · · Score: 3, Interesting

      That's a really good point. They could probably set up a structure to deal with it though. Create up a third company (say URL Inc) and transfer ownership of the domain to it. Give archive.org ownership of URL Inc but have them contract out operation perpetually to the url-shortening company (say bit.ly Inc). Put non-assumability language in the contract, so that a transfer of ownership of bit.ly Inc would terminate the agreement.

    2. Re:Will it really by maxume · · Score: 2, Insightful

      For someone trying to resolve one of the shortened urls, having a working mechanism present on the domain is a lot less important than having the database (for instance, say bit.ly shut down, Twitter could put in place a mechanism where users could press a button and some program would go through their spew and replace all the bit.ly references with something else, having the service running on bit.ly isn't real important for things like that).

      --
      Nerd rage is the funniest rage.
    3. Re:Will it really by mysidia · · Score: 5, Informative

      Unless they are going bankrupt already, or the creditors have a secured debt, and the domain name is the collateral/security for that debt,

      If they don't, then 301works' claim to the domain would be a prior claim, since they have secured an agreement that requires the URL shortening service to continue working, and a specific asset is named in securing that agreement is the domain name.

      In other words: it depends on the terms of the agreement with 301works.

      In a bankruptcy preceding, the party with the prior claim is normally the one they signed an agreement to deliver the asset to.

      For example: if I buy something from an online retailer or mail order catalog, and they enter into bankruptcy after they received my payment for the item, but before they shipped the product... their creditors' don't get to repossess the item I have purchased, my claim comes before theirs, since my payment to purchase the item is a prior claim that I have.

      And they have to send me the item, or a refund before they pay other creditors whose debts they defaulted on after my claim was raised.

      The key difference: creditors that have a claim to a specific prior claim to a certain asset are at an advantage to the ones that don't.

      Since specific cash to pay for the item in exchange for a certain service was provided by me, I have the prior claim to that cash.

      Banks and investors that provided unsecured loans, or weren't a trading partner, have to wait in line, according to the priority of creditors.

  7. Slashdot comment shortener by fph+il+quozientatore · · Score: 3, Funny

    qkd2f

    --
    My first program:

    Hell Segmentation fault

  8. How does one go out of business... by KalvinB · · Score: 3, Interesting

    running these things?

    $6.99 a year for the domain with free standard hosting from GoDaddy and you're set.

    It's not like it's a particularly difficult task to create and run these types of sites. With a simple cron script to clear out links which haven't been clicked in X amount of days you won't even have to worry about your DB ballooning out of control.

    Throw up Google AdSense on the user facing side to draw in funds and point both GoDaddy and Google at the same bank account. Google giveth and GoDaddy taketh away. Throw in a hundred to start and you're good to go for a decade.

    1. Re:How does one go out of business... by A+Friendly+Troll · · Score: 3, Insightful

      If your own URL shortener becomes popular (it won't), it will have to serve at least a million clicks per day. bit.ly is currently at around 4-5 per day, I think.

      You can just perform simple redirects, without logging anything... But then you don't have anything even remotely interesting. The natural urge is to log every visit and let people view logs of their links (if you don't, users won't like your shortener). DB storage quickly piles up. A little bit of AdSense won't help you pay the servers, storage and bandwidth.

    2. Re:How does one go out of business... by martin-boundary · · Score: 2, Interesting
      There's no reason at all why someone should be running a site for this "service".

      The correct way to do this should be an RFC which would define a standard URL shortening function that can be implemented by all the browsers. Such a shortening function has to be like a hash, but easily reversible. There's certainly no need for a database or list of URLs or a cron script.

      Moreover, when the browser can decode the shortened URL, it won't burden the network with all those useless lookups.

    3. Re:How does one go out of business... by Eudial · · Score: 3, Funny

      If your own URL shortener becomes popular (it won't), it will have to serve at least a million clicks per day. bit.ly is currently at around 4-5 per day, I think.

      I don't know why bit.ly is even up for discussion though. A site that only gets 4 hits per day is obscure by any standard.

      --
      GAAH! MY PRINTER IS ON FIRE!!! PUT IT OUT! PUT IT OUT!
    4. Re:How does one go out of business... by nedlohs · · Score: 2, Insightful

      Great idea.

      Now please take this url:

      http://example.com/insert_hexadecimal_dump_blueray_disc_image_here

      and run it through your shortening function.

      Who needs bittorrent!

    5. Re:How does one go out of business... by Tellarin · · Score: 4, Funny

      And, according to TFS, it is the biggest of them. :)

  9. Re:Bit.ly? by roju · · Score: 2, Informative

    bit.ly is huge on twitter. It has mostly replaced tinyurl there. It became the default url shortener for twitter earlier in the year.

  10. Re:Wish these services would just go away already by Anonymous Coward · · Score: 2, Informative

    You've apparently missed the point completely. Twitter and similar sites have a character limit on messages. That includes all HTML markup.

    Plus, there are times when you can't copy/paste a link, and would prefer a shorter one to have to type.

  11. Re:solution in search of a problem by CarpetShark · · Score: 2, Insightful

    Twitter et al are generally of the "look at the cool article/video clip

    Seriously? You've NEVER looked at someone's post from 2--5 years ago, saw a link about something happening at the time, and wanted to follow it to see more? History should still be preserved for others, even if you think it's only of passing interest to you. In fact, most things are more interesting much later as culture changes and new facts are revealed than they are at the time, when the details of most things could be guessed at from the immediate context that everyone is immersed in just then.

  12. Re:Who wants 'em? by Afforess · · Score: 2, Interesting

    I find bit.ly very useful when I link to a download of some mod or custom content for a game. Adding a "+" symbol in front of the URL easily lets me know how many people have downloaded it, and what countries they were from, which is fairly useful information.

    --
    If our elected representatives no longer represent us, do we still live in a Democracy?
  13. bit.ly by palpatine · · Score: 3, Interesting

    Does anyone else find it odd that the White House's twitter page uses bit.ly urls when .ly is the top-level domain code for Libya?

  14. Re:Why do these services need backing up? by DalDei · · Score: 2, Interesting

    Exactly ! Shortened links should only be used for a life of a few days at most. Anything beyond that you should use the full URL. Who case if they go out of business. Now what *really* matters is where do "full URL's" go when those companies die ? Or move pages. The holy grail of a truely portable and perminent URI that has longer life then a particular web site that happens to host it has yet to see light. On the other hand, maybe its a good thing that data gets lost. We've done just great with maybe 0.0000001% data retention for the last 100,000 years.

  15. Some websites are to blame too by Yvan256 · · Score: 4, Insightful

    Some websites have user-friendly URLs, such as "www.apple.com/macmini/". You don't even need to click that link to know what it's about.

    Other websites have dumb, half-friendly URLs, where they add the backend technology inside the URL, such as "http://www.logitech.com/index.cfm/mice_pointers/" (what's with the "index.cfm" in the URL?). If they fix that problem, all the links pointing to the current URL will break. If they ever change technology, it's also going to break the links from other websites.

    And then we have the URLs designed by web monkeys, such as the link for Dell's new Adamo laptop: "www.dell.com/content/topics/topic.aspx/global/products/adamo/topics/en/us/adamo-onyx?c=us&cs=19&l=en&s=dhs". What the HELL is that thing? Even if we forget the parameters at the end, look at the path of that thing! I don't care how your crap is organized on the server, the URL should be much simpler than that!

    And last, we have completely brain-dead URLs that seem to be created for computers only, without any chance of figuring out what kind of content is waiting for us on the other side of that link. Crap like "http://www.sonystyle.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&storeId=10151&langId=-1&categoryId=16154&SR=nav:electronics:computers:notebook_computers:shop_compare:ss". We're lucky to see "notebook_computers" in the parameters, sometimes it's just a database reference number.

    But even with crap URLs like that, unless you have to spell it, write it down or read it on a (paper) page, such links can be hidden behind simple anchor text such as Sony Laptops.

    Twitter is its own problem, they should be the ones to fix their own mess. Someone could start a service similar to Twitter but without counting HTML code as being part of the X characters limit, which seems to be what the fuss is all about.

    1. Re:Some websites are to blame too by novakreo · · Score: 2, Interesting

      Other websites have dumb, half-friendly URLs, where they add the backend technology inside the URL, such as "http://www.logitech.com/index.cfm/mice_pointers/" (what's with the "index.cfm" in the URL?). If they fix that problem, all the links pointing to the current URL will break. If they ever change technology, it's also going to break the links from other websites.

      There's no reason why Logitech couldn't issue HTTP 301 redirects from http://www.logitech.com/index.cfm/mice_pointers/ to a newer, friendlier URL.

      --
      O frabjous day! Callooh! Callay!
    2. Re:Some websites are to blame too by OverZealous.com · · Score: 2, Informative

      I completely agree, but I have two comments:

      1. For those who don't know, removing the "/index.cfm/*", "/index.aspx/*", "index.php/*", etc is a simple mod_rewrite rule on any Apache server, and I'm certain there are easy fixes on other servers.

        Any decent web dev should be setting that up first, before even thinking about developing a website. Then you can easily change technologies later while maintaining your URLs.

        You should never be able to see the technology of a website in the URL. At a minimum, rewrite blah.html to your actual server technology.

      2. As far as Twitter is concerned, the limit on number of characters is due to phone texting — not just their own system.

      <rant>Of course, I can't stand Twitter or the twats that use it, but at least I can usually just ignore it.</rant>

      Also, as a joke, this is the current URL I am at:
      tech.slashdot.org/story/09/11/14/184256/URL-Shorteners-Get-Some-Backup?from=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Slashdot%2Fslashdot+%28Slashdot%29&utm_content=Google+Reader

      niiice... :-)

  16. Does the solve the "little guy" problem? by dmomo · · Score: 3, Interesting

    One reason the link-rot threat is very real is the little guy.

    I run a url-shortner (ish) service because it's fun and I can.

    While, I would love to defend url shortners, my advice to a friend would be : don't use these for anything important. They are not to be used in place of bookmarks. If you have a site or a blog.. just use the real URL in the href. You can beautify it any way you would like inside the "Anchor" tag itself. We've been doing that for two decades now.

    Also, the link-rot threat is quite real. SoCuteUrl is simply a fun way to send an otherwise cumbersome link. It's more memorable.. easy to write down, text, etc.

    I run the site because it costs very very little to do so and is a very easy to thing to have set up. And, it's fairly easy to maintain.

    This is where the problem lies. These are so easy to engineer that virtually anyone can do it. Yes, even slackers like myself with a tendency to flake out on personal projects.

    301Works Looks like a decent solution. I will be evaluating it for my own site (socuteurl.com).

    However, the membership fee, which does not exist now could prove problematic. My site makes no money. $1,000 a year may not be a lot of money for a site that makes some kind of profit, but it's a lot to support a hobby.
    I think 301works may have to come up with a better way to support their costs. Since the biggest threat to link rot.. are the sites that don't make money! I think the membership fee if instated should be optional, and donations should be accepted. Or, perhaps the membership fee can be scaled down for sites with small dbs to upload.

  17. Re:Wish these services would just go away already by commodore64_love · · Score: 2, Interesting

    You read my mind. Even if this "301Works.org" succeeds, they could go bankrupt as well, and then you still have the same problem.

    Furthermore, what does it matter if http://tinyurl.com/e10zz stops working ten years from now? Nobody cares. Odds are good the link wouldn't work even if the TinyURL was preserved, due to the natural tendency of websites to rearrance their directories. (Note: Remove the last z if you want to see naked women.)

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  18. Re:Wish these services would just go away already by commodore64_love · · Score: 3, Insightful

    Those of us who still participate in discussion forums via Email or Usenet have a ~70 character character limit on URLs. If it exceeds that amount it will break across multiple lines and no longer function. Although readers could just copy-n-paste all the piece together, the TinyURL provides a way to convenient way to avoid that.

    --
    "I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
  19. Re:Maybe we could just issue unique IDs by CarpetShark · · Score: 2, Informative

    You would (and DO) call it a Uniform Resource Name, or URN.

  20. Am I the only one who remembers what I read here? by bornagainpenguin · · Score: 2, Interesting

    Slashdot covered the benefits of using url-shorteners to reduce bandwidth waste only last March! Everyone is so eager to prove how sophisticated they are and toss hate on an admittedly stupid fad (twitter) that they're prepared to pretend there are absolutely no benefits to using the types of services talked about in the article. I thought this was supposed to be a geek site, not some silly MMORPG where the only thing that counts is how high your comments get rated?

    Remember this?

    There's a reason why people use url-shorteners, and that reason is because they have a benefit to their use! Many of the more savvy tech sites have begun using them internally to save that 'as much as 75MBit/sec of bandwidth' mentioned in the Slashdot headline. If there is a group getting together to ensure this usage can continue to live on even after the death of the individual services, so much the better! This should be seen as good news...

    Instead you half-wits decided to forsake any semblance of geek cred you may have had to whine about Twitter... stuff like this and I wonder why I even come here any more!

    --bornagainpenguin

    --
    Have a Virgin Mobile USA smartphone? Give VMRoms.com a try!
  21. And as a plus by wonkavader · · Score: 3, Insightful

    They also give you a way to send people to places they would normally have the good sense not to.

    Cool!

  22. Re:Am I the only one who remembers what I read her by phantomcircuit · · Score: 2, Interesting

    Are you serious? HTTP is a text based protocol. If you really want to optimize that much forget about shortening your urls and turn on compression.

  23. Re:Am I the only one who remembers what I read her by 0100010001010011 · · Score: 2, Interesting

    So do it internally. There's no reason slashdot couldn't turn all the URL's on their own page into

    http://slashdot/a

    a-z 0-9, then add 2 digits, then 3, then 4. That should last you a while.

  24. Re:Maybe we could just issue unique IDs by istartedi · · Score: 2, Interesting

    You're right. I'd read about URNs years ago while reading some other spec. It just seemed to get tucked away in the back of my mind with a lot of other RFC arcana. The people who come up with URL shorteners may or may not known about URNs. If they knew about them, they probably decided to just go ahead with their proprietary version rather than apply to... ummm... wherever you'd apply. That seems like a weakness to the URN scheme. Who has time to jump through whatever beurocratic hoops you'd need to jump through to get the name after the urn: ?

    Not a pure rhetorical question. How about urn:goog:43255532? Google could just automate the whole process, perhaps only assigning numbers to URLs that are in the top N search results, or are actually clicked, in order to keep the list from getting too big. They've also got the staff and clout to deal with the boor-a-crats, whereas the commercial URL shorteners don't.

    --
    For all intensive purposes, "whom" is no longer a word. That begs the question, "who cares"?
  25. Re:Wish these services would just go away already by Firehed · · Score: 2, Funny

    (Note: Remove the last z if you want to see naked women.)

    This is why I love slashdot. And why I kind of want to start messing with link-finding regexes to leave the last character out of the href.

    --
    How are sites slashdotted when nobody reads TFAs?
  26. Re:Shouldn't exist anyway; that's what URNs are fo by thePowerOfGrayskull · · Score: 2, Informative

    These private URL shortening sites shouldn't exist anyway. They're just a hack to support long urls on mediums that can't handle proper html-style linked text (aka hypertext). Those mediums are buggy should be upgraded (if only by footnote style guidelines).

    Could you clarify this? How does what you're suggesting help me read a long URL over the phone? Or type one from memory? Or paste one into an IM or IRC chat window?

  27. And... by Puppet+Master · · Score: 3, Interesting
    What happens when 301works.org goes belly up?

    It's not difficult to write your own. I did it (not going to link to it because my server probably won't handle the /. effect.)

    They can't even decide on the name. In their Terms of Participation, they refer to
    themselves as 310works, not 301works. Later they refer to themselves as 201works.
    This does not appear to me to be a very professional company if they can't even proofread their own page...

    And this part gets me:

    Participating companies will be encouraged to place a ‘301Works’ badge on their websites, indicating that they are operating in accordance with these terms of participation. We will generate these badges so they will include the 301works logo and the company’s logo.

    They get free advertising on all of these sites. And last section says they *MAY* impose a fee later, like a $1000/year....

    I'm providing my services for free, no guarantees, warranties or promises. If I go belly up, well, to bad... But with their proofreading "skilz" and free advertising, and possibly charging a fee later on, I think I'll pass.

    --
    The day Microsoft creates a product that doesn't suck, it will be known as the Microsoft Vaccuum Cleaner!
  28. Re:The problem is Twitter itself by BinaryOpty · · Score: 2, Informative

    The count is actually imposed by the inventors of SMS who decided to make a 140 byte maximum per message. Well I guess you could argue that it's still self-imposed since it was Twitter who decided they wanted to build everything around that limiting system, but they can't just ignore HTML characters for the count as someone other than them is doing the count.

  29. Re:Am I the only one who remembers what I read her by godrik · · Score: 2, Interesting

    I think the article you cite criticize the use of ridiculously long url such as http://www.google.com/search?q=slashdot&ie=utf-8&oe=utf-8&aq=t&rls=org.debian:en-US:unofficial&client=iceweasel-a which is not even that bad. If you want short URL to save bandwidth you can change the URL for the one you manage and run a short url service yourself for the one you do not manage.

  30. Bit.ly is Twitter Approved by KalvinB · · Score: 2, Informative

    Bit.ly is currently the number one URL shortener because Twitter automatically uses them when a non-shortened URL is sent.

  31. e44.us runs on Google App Engine by ozzee · · Score: 2, Interesting
    I've been using e44.us running on Google App Engine. I think it will be around for a while as it custs nothing except registration fees to run atm.

    The source code is available on e44.us/1.

    You can "log in" with your gmail account so one day you can edit your short links.

    Anyhow, it's a simple app for now but if there is interest in a "community" OSS project, we can add cool features like, make personalized forms of the app (urls like e44.us/fred/1) or even your own domain (which you can do now with a Google Apps account), optimize it for mobile phones, validate access to URL's etc etc. If you're interested, let me know.

  32. A more sensible alternative solution by Bertie · · Score: 2, Interesting

    How's about Twitter just stops imposing a stupid arbitrary limit on post size, and then we wouldn't need these horrible services?

    The SMS message length is a red herring - when was the last time you saw a phone that couldn't handle multiple messages strung together? And I know it has the side benefit of encouraging brevity and stopping people using it like a full-blown blog, but honestly, there's no need - Facebook status messages don't have a length limit (that I've hit, anyway) and I don't see anybody knocking out War And Peace in there, because it's just not the medium for that sort of thing.

  33. Re:Why not release the link database? by argent · · Score: 2, Interesting

    Because releasing the link database doesn't keep the links working?

    You need to maintain the link database AND make sure that the TLD stays with someone that maintains the redirection service. In this case, they're exchanging the link database for that maintenance.

    There might also be data mining issues if you just release the database.

  34. Reversible compression algorithm? by brucmack · · Score: 2, Interesting

    Why can't someone build a purpose-built compression algorithm for URLs, so we can skip the URL shortener providers entirely? URLs contain lots of oft-occurring constructs, so I would think a reasonably good compression ratio could be attained.

    Take a URL like http://is.gd/XXXXX - that's 18 characters where only 5 are being used to reference the URL. Couldn't a generic URL compressor do a better job on most URLs of reasonable length? Then we could build inflate support directly into the browser and skip the URL shortener entirely.

  35. Solution is obvious by jtgd · · Score: 2, Interesting

    If Twitter is the main consumer of these, and they depend on them, why doesn't Twitter go into the shortening business? Buy one of those short domain names and run it themselves. They clearly have the resources, and the motivation. Seems obvious to me.

    --
    J