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Mark Cuban's Plan To Kill Google

rsmiller510 writes "Mark Cuban, owner of the Dallas Mavericks, has a plan to kill Google by paying the top 1,000 sites a cool million each to leave the Google index and move to Microsoft. But could such a plan ever work, and would it be worth the risk to abandon Google?"

53 of 773 comments (clear)

  1. Bribery by tsa · · Score: 5, Insightful

    I know bribery is accepted practice in the US but here in the EU it is still frowned upon.

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    1. Re:Bribery by mordors9 · · Score: 5, Insightful

      I would be willing to happily accept $1M in cash to never use Google again. It may be a bribe but I would be willing to suffer your scorn.

    2. Re:Bribery by Pieroxy · · Score: 5, Insightful

      What the heck is that all about? Google generates much much more than a million dollars to the top 1000 e-commerce websites, and in a few days. This has to be a joke.

      Seriously, the USERS decide which search engine is best, not the website owners. And why in the world would the top 1000 sites listen to an anonymous rich fool instead of Google which has provided a decent flow of clicks to their websites for ages....

      Are we the 1st of April or anything?

    3. Re:Bribery by antifoidulus · · Score: 1, Insightful

      HAHAHAHAHA, you make me laugh. Bribery is as much a problem in the EU as it is in the US. I've had cops and gov't officials here in Germany not so subtly tell me that if I paid them then they wouldn't subject me to the pointless bureaucratic hell that is the EU. They like the bribes over income because they don't have to pay the 50% tax on them.

    4. Re:Bribery by Jeian · · Score: 2, Insightful

      I know it's cool to bash the US on Slashdot, but that's unbelievably far from true.

      Contrast that to the Middle East, where it IS accepted practice and few people see anything wrong with it.

    5. Re:Bribery by Dolohov · · Score: 2, Insightful

      I wouldn't focus too much on the number involved -- the principle is that everyone has their price.
      Also, in theory those top websites stand to gain that much money from whichever search engine dominates. If Bing dominated the market as a result of this move, they would not lose much money, and the bribe could well make up the difference.

    6. Re:Bribery by Patch86 · · Score: 4, Insightful

      Ask Intel how that attitude worked out for them in Europe. They could give you about 1.06 billion reasons as to why this is not a smart plan.

    7. Re:Bribery by binarylarry · · Score: 4, Insightful
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    8. Re:Bribery by bhagwad · · Score: 3, Insightful

      If you're one of the top 1000 sites, you don't need the 1 Mill that bad in return for a poor rep.

    9. Re:Bribery by poetmatt · · Score: 3, Insightful

      Mark Cuban has a love affair with microsoft and so this is just another part of his love affair. Basically, that's all it is. Bing won't dominate because it's quality is crap, and buying out a lot of customers won't make up for the fact that there will be a: less profitability and b: less quality.

    10. Re:Bribery by quickOnTheUptake · · Score: 5, Insightful

      Is anyone going to point out that this isn't bribery in any meaningful sense of the word?
      Paying someone to act a particular way is not a bribe, unless the guy being bribed has some moral or legal obligation to act contrary to the briber's interest.
      So do these websites have a moral or legal obligation to support or cooperate with Google?
      Oh yeah, and you're trolling.

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    11. Re:Bribery by PopeRatzo · · Score: 4, Insightful

      This is just Mark Cuban's way of getting his name in the papers. I can't imagine that any big company would be willing to try to remove their name from Google's search results. I just don't see how Cuban's plan is going to work. If it could hurt Google, Microsoft would have removed their sites from Google's index long ago.

      Apparently, money is not an indication of sense.

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    12. Re:Bribery by interploy · · Score: 5, Insightful

      Doesn't matter. Google's name has already achieved the marketer's dream: a generic name/verb. Which means it's in the same league as Coke, Kleenex and Xerox. Their name has become so big and so common it's replaced the real term. No one get's a soda, they get a coke, even when that 'coke' is a Pepsi. When was the last time anyone asked for a tissue instead of a Kleenex? And when you want something copied, you 'xerox' it. No one I know under the age of 40 searches for anything one the web, they 'google' it.

      So it doesn't matter what this guy pays, Google is simply too big to be replaced at this stage in the game. If Microsoft is smart, they'll work to make Bing number 2. If not, instead of becoming the search engine equivalent of Pepsi, they'll become the next Royal Crown Cola.

    13. Re:Bribery by tuxgeek · · Score: 4, Insightful

      There is a gotcha in this plan
      Remove the top 1000 sites from Google, and another top 1000 will replace them.

      Personally, I will never use anything affiliated with M$. My bias does them no harm, but I just feel better for it.

      Bing is just another crazy idea to compete in a marker place they will never devote themselves to 100%. M$ has a long history of making gutted applications and giving away for free merely to steal market share from producers of quality products.

      Although I have not, and will never use bing, it might be okay for some, but not in my world. Sites taking the bait, dumping Google and switching to M$ will just remove themselves from 50%+ of internet searches. Another stupid idea takes shape ...

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    14. Re:Bribery by FatdogHaiku · · Score: 3, Insightful

      Right. The fine is just a legal way to give the EU a butt load of money because Intel made nine butt loads of money... So the EU can say "See, we didn't take the evil profit mongers bribe, we punished them by accepting a check for a butt load of money!"

      The only thing that has me guessing is whether we are talking about metric butt loads or imperial butt loads.

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    15. Re:Bribery by TheRaven64 · · Score: 2, Insightful

      If you're one of the top 1000 sites, you probably don't need Google. Most people will find your site via bookmarks, remembering the URL, or links from elsewhere. And if Google doesn't list them it will hurt Google's credibility. I'm a bit confused about how you would do this though. Can a site go to Google and say 'please don't index me?' They can add a robots.txt thing, but they'll still be in the index, they just won't get new entries added.

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    16. Re:Bribery by TheRaven64 · · Score: 2, Insightful

      There is a big difference between a local car dealer and something like the BBC news site (I've no idea whether that's one of the most popular web sites anymore; it was 12 years ago...). The local card dealer doesn't already have the brand recognition and is paying to buy it. The BBC does. People who are looking for the BBC generally know that they can go to bbc.co.uk. If a Google search doesn't work then they will type 'bbc' into their browser's address bar and it will find bbc.com (which redirects to bbc.co.uk) and go there without going via Google. If a Google search doesn't return your local used car dealer, on the other hand, you will go to their competitor.

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    17. Re:Bribery by damburger · · Score: 5, Insightful

      True. The plan takes zero account of the strength of the Google brand; if companies did desert them then people wouldn't stop finding companies in Google overnight. They would simply find other (suddenly very happy) companies.

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    18. Re:Bribery by __aasqbs9791 · · Score: 3, Insightful

      And a million dollars might be a bunch to you and me, but for some of these companies it isn't going to cover the lost sales for even a short period of time that people find their competitors. And I'm not sure how Mark expects to make any of that money back. Damn, I wish I had a billion to just throw away.

    19. Re:Bribery by Jesus_666 · · Score: 3, Insightful

      "I'll pay you a million dollars if you remove yourself from the most important search engine in the internet, thus losing much more than that" somehow doesn't quite seem like a compelling offer. The implied "the revenues you lose will flow to your competitors" doesn't make it more attractive, either.

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    20. Re:Bribery by ChefInnocent · · Score: 2, Insightful

      What? I looked at both links you provided and the results were very similar. The first hit on both took me to the HP website where I could download the drivers. Did Bing change between when you posted the link and I clicked on it, or were you just prematurely gnashing your teeth and pulling your eyes from their sockets so that you could not see the actual results?

    21. Re:Bribery by severoon · · Score: 4, Insightful

      I'm in SF. All $1M would mean to me is a downpayment on a very reasonable but well-located house. And I'd have to use Google to research the neighborhoods I'd consider moving into.

      And I'm just a dude. We're talking about companies here. I work for a relatively small software lab, and $1M is less than 1 month's payroll, bennies, and taxes.

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    22. Re:Bribery by Imrik · · Score: 4, Insightful

      The difference in my opinion is that people often use kleenex and xerox to refer to using items of another brand, I have yet to hear anyone use google to mean searching for something without using Google.

    23. Re:Bribery by Idbar · · Score: 5, Insightful

      As long as Mark pays Experts-exchange.com and they agree to leave my Google results alone once and for all, I'll be happy.

    24. Re:Bribery by pwfffff · · Score: 3, Insightful

      I've actually solved several computer issues via that site's google results. You do know that you can just scroll all the way down to see the answers, right?

      I just might even give them my money some day. Maybe.

  2. So, the question is... by Anonymous Coward · · Score: 5, Insightful

    Is it worth $1 million to leave Google? I'm guessing most of the sites would say no, that's incredibly short sighted.

    1. Re:So, the question is... by shawn(at)fsu · · Score: 5, Insightful

      Yeah if you're one of the top sites on Google a million probably doesn't mean nearly as much as Mark Cuban thinks it does.

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  3. What about Google? by MMC+Monster · · Score: 4, Insightful

    They are surely a top-1000 site. Will they get the cash to de-list themselves?

    P.S. The guy is an idiot. People go to Google not to get stuff from a top-1000 site, but to find stuff that is not found in the search bars of the top-1000 sites.

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  4. Geez by moogied · · Score: 2, Insightful

    The top 1000 clients of google likely piss away a million $ a day in coffee alone.

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  5. 1 million is peanuts by guyfawkes-11-5 · · Score: 5, Insightful

    1 million is peanuts. Amazon, one of the top 100 sites, makes that during a coffee break.
    Why opt out of free product placement (Amazon usually ranks high in google) worldwide, for a pittance?
    Cuban's mojo has left the room.

  6. wow, a whole thousand? by dontmakemethink · · Score: 2, Insightful

    Even if the "top 1000" sites accepted the bribe, that wouldn't make much of a dent. How small does this pilgrim think the internet is?

    And what's to stop Google from re-indexing them?

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  7. why would the top 1000 sites WANT to leave google? by arkham6 · · Score: 2, Insightful

    For the top 1000, a million bucks is not a lot of money. Why risk alienating the population for what is to them a drop in the bucket?

  8. Comment removed by account_deleted · · Score: 1, Insightful

    Comment removed based on user account deletion

  9. Re:wow, a whole million? by dontmakemethink · · Score: 3, Insightful

    Exactly. What's $1M to Facebook compared to the benefits of Google's hits?

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  10. Do the math... by Pollux · · Score: 2, Insightful

    ...and I think the top 1,000 sites would easily calculate that their losses in ad revenue and web traffic would be worth more than $1,000,000.

  11. Get this crap off slashdot by Anonymous Coward · · Score: 2, Insightful

    This is simple, complete rubbish, spoken by a fool. One million dollars would be nowhere near enough for any profitable site to take itself off the world's biggest search engine, effectively killing future growth.

    Also, assuming these sites aren't in competition with google directly, and most websites aren't, why would they care about trying to knock down Google, for a trivial sum?

    That's it, today is the day I give up on slashdot. Bye.

  12. Go Google by DiademBedfordshire · · Score: 3, Insightful

    Wow what a testament to Google. Mark Cuban is basically saying that nobody has a product that could even hope of competing with Google and the only way to conceivably take them down is to bribe their clients with gobs of money.

  13. Other People's Money by Tisha_AH · · Score: 4, Insightful

    So, is he offering this out of his own pocket? (a billion dollars).

    Or is this just a hare-brained idea that he is tossing out there to get some spin on his own name.

    Let's see the Dallas Mavericks remove themselves from anything Google first. Oh, that's right, he must have already, never heard of the team before...

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    1. Re:Other People's Money by Shagg · · Score: 2, Insightful

      Or is this just a hare-brained idea that he is tossing out there to get some spin on his own name.

      Yes.

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  14. Maybe ... by Anonymous Coward · · Score: 1, Insightful

    Perhaps they could develop something better than Google, and attract customers that way. Just a thought.

  15. Mark's Resume by MyLongNickName · · Score: 5, Insightful

    From wikipedia: "In 1982, Cuban moved to Dallas, Texas. Cuban first found work as a bartender,[13][14] then as a salesperson for Your Business Software, one of the first PC software retailers in Dallas. He was terminated less than a year later, after meeting with a client to procure new business instead of opening the store.

    Cuban started a company, MicroSolutions, with support from his previous customers from Your Business Software. MicroSolutions was initially a system integrator and software reseller. The company was an early proponent of technologies such as Carbon Copy, Lotus Notes, and CompuServe.[15] One of the company's largest clients was Perot Systems.[16] In 1990, Cuban sold MicroSolutions to CompuServe--then a subsidiary of H&R Block--for $6 million.[17] He retained approximately $2 million after taxes on the deal.[18]

    In 1995, Cuban and fellow Indiana University alumnus Todd Wagner started Audionet, combining their mutual interest in college basketball and webcasting. With a single server and ISDN line[19], Audionet became Broadcast.com in 1998. By 1999, Broadcast.com had grown to 330 employees and $13.5 million in revenue for the second quarter.[20] In 1999, during the Dot-com boom, Broadcast.com was acquired by Yahoo! for $5.9 billion in Yahoo! stock.[21]"

    This man is not a business genius. He is a good self-promoter, and has leveraged this to making a lot of money. Re-read the last couple sentences. he had a business with 13.5 million in revenue in 3 months (not profit... with 330 employees, it was much, much lower). He then sold it for likely a 500+ P/E ratio.

    The tech stock market bubble made this man. I don't disparage him for that. However, any business advice coming from this man is virtually worthless. Self-promotion... he's up there.

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  16. Re:wow, a whole million? by JustinOpinion · · Score: 4, Insightful

    Yeah these numbers just don't add up. First off, I'm going to assume that this is a million dollars a year (or somesuch), otherwise it's ridiculous on the face of it. No high-profile web company is going to sign a perpetual contract like that. Now, the top 1,000 sites depend on internet traffic. No doubt their advertising budgets are more than a million dollars. Telling them that they can get one million dollars if they give up a huge chunk of their internet visibility is ridiculous. It's worth much more than that to them.

    Conversely, this whole plan would cost 1 billion dollars to pull off. Sure, Microsoft could afford that, and would pay that much to destroy Google. But this is a poor plan. If Google no longer listed the top 1,000 sites (which is a big if, since many of those sites have no particular love of Microsoft...), then would Google crash and burn? Or would the sites currently ranked 1,0001-2000 suddenly see a huge upsurge in their traffic and profitability?

    Lastly, how would this work on a technical level? Sure, you can configure your server to reject all requests from googlebot, preventing them from indexing sub-pages, but you can't technically (or legally) prevent Google from returning a link to "wsj.com" when someone searches for "Wall Street Journal". So any "de-indexing" wouldn't be complete.

    This "plan" fails on so many levels. I'm sure Google is not too concerned about this. Any companies that participated would be signing their own death sentence: their web visibility would drop, public opinion of the company would drop, they might open themselves to legal attacks... and all for a "cool million".

  17. Not to be a communist here... by Arcaeris · · Score: 4, Insightful

    ... but if he's going to just throw a billion dollars away, why doesn't he do something decent with it like feed the poor or cure a disease or give computers to schools or fund music programs?

    Or start a new business to help America get its shit together and beat this recession?

  18. Re:1E3*1E5=1E9? by jonathan_ingram · · Score: 2, Insightful

    Thousand and million have always been the same in the US and UK, and the British billion has just about died about in the UK, sadly -- 'billion' means 'thousand million' to us these days, just like it does for you.

    It's a pity, as I did like the name 'milliard' for a thousand million (a billion used to be a million million), but I suppose the gain in consistency is worth it.

    How about you start using metric measurements in return? :)

  19. Re:1000x1000000=10^9 by guruevi · · Score: 2, Insightful

    It's Microsoft, they can have $58 Billion + $15 Billion and they still won't be able to make any good products. Microsoft management still believes that 9 women can make a baby in a month, all you have to do is spend a few millions in advertising afterwards to make everybody believe the fetus is a full-grown baby.

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  20. Re:This is a PHANTOM MENACE by wisebabo · · Score: 2, Insightful

    thanks for correcting your previous post, but not only does Microsoft have lots more cash than Google ($37.5B) but it is generated primarily through its Windows operating system/application sales.

    If there is a battle over the search market and Google starts losing significant market share, its revenues are under direct threat. Microsoft's revenues are not. Basically you are cutting off Google's supply lines (to use a war analogy). So as the fight goes on Google will get weaker.

    Of course, this is the long-term strategy that Google has been working on against Microsoft with (free) web based applications and now the Google Chrome operating system. But people are very reluctant to change OS's and applications whereas they are likely to quickly shift to another search engine.

  21. You first, Mark by Jason+Levine · · Score: 4, Insightful

    Looking at Mark Cuban's robots.txt file ( http://blogmaverick.com/robots.txt ), I see that he's not blocking Googlebot. Therefore, he is listed in Google's index. So why should someone take $1 million from him to leave the Google index when he clearly does not want to leave Google's index himself?

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  22. almost as brilliant as bing by shalomsky · · Score: 2, Insightful

    Wow, this idea is almost as brilliant as bing. Why do people want to punish success? And why help m$? Google may dominate search, but m$ is still bigger, richer, & more powerful, right? Or not?

  23. Analyzing the Top 50 Sites as a Sample by SpaceToast · · Score: 2, Insightful

    Let's just look at the top 50 sites to get an idea of the feasibility of this plan, as reported by Alexa.

    First, we filter out all of the Google properties. By my count, that leaves 30.

    Next, filter out Microsoft's properties, as the scheme would put theme in the antitrust crosshairs: That leaves 26.

    Forget Yahoo; they make a lot more than $1MM annually from Google. We're down to 22.

    What's left? Forget LinkedIn -- search results are their bread-and-butter. Likewise the IMDb, Craigslist, Twitter, eBay and Myspace. Wikipedia and the BBC would consider it a breach of their charters. Facebook might be tempted, but their users would protest too much. Only 13 out of 50 remain. Of these, which would play ball? RapidShare would -- they're rather be ignored by search traffic. The Russian, Chinese, Japanese and Turkish social networking sites might. Likewise the porn sites. In truth though, we have only five or six "maybes" in the top 50.

    Bottom line, it's an absurd notion -- more old media fantasies of crippling the internet with blunt 19th century methods. I'm not saying that Google is unassailable, but a challenge by a competitor who hasn't put in the sweat-equity is a guaranteed to failure.

  24. Google's Richer by Doc+Ruby · · Score: 2, Insightful

    Google can just pay them a $million each to come back. Or $1.5 million. Google's a lot richer than Mark Cuban is.

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  25. Dumb by zizzo · · Score: 2, Insightful

    The "Top 1000" sites are the ones I don't bother searching for: google, microsoft, yahoo, salon, nytimes, espn, amazon: I already know what they are. You use a search engine to search for stuff you can't find.

  26. War of the Roses by epine · · Score: 2, Insightful

    The phrase tortious interference comes to mind (http://en.wikipedia.org/wiki/Tortious_interference)

    I was just reading about Order of Succession. Lacking a papal bull to assert otherwise, this post is the legitimate heir to the bastard son of an anonymous coward, who had a notion but failed to make an assertion. I would have liked social studies a lot more if we had done a comparative survey of succession methods (such as Tanistry) with the British Isles providing the case studies in strife and dysfunction. "For today's lesson in the optics of legitimate conception, we turn again to the British Isles."

    From what I can see, tortious interference doesn't kick in until there is breach of contract. Nor am I aware of anything in law against forming market partnerships short of exploiting monopoly powers.

    This whole thread, people seem not to get the point: if content is king, there's no reason why the owners of content shouldn't engage in a coordination game to protect their collective interests. It's not obvious that the search engine middle people should have gained the dominant economic hand.

    The key phrase here being "if content is king". The content owners would like to think so, but the internet says otherwise: there is a heck of a lot of base load in pornography, drugs, and Asian merchandise. The government can bulk relocate the top 1000 street corner drug dealers in LA to the Chino human storage facility and it would dent the drug supply for weeks, or maybe even days or hours. There is also the long tail, user created content not yet aggregated at a major social networking site, and the content formerly known as knowledge.

    Against this you have the cultural lock-in of impressionable young adults, and baby boomers who haven't yet figured out that if Elvis is still alive, he's probably fatter than Marlin Brando and creepier than Howard Hughs (who disappeared from sight for a good while himself).

    There is also highly precarious tier of mass-market content manufactured against the better post-evolutionary judgement of its customer base. The macro breweries became successful, in part, because they managed to make the taste of a good beer a dim memory. Similarly, news products are continually debased, and rely more on customer momentum than choice opportunities.

    It's extremely dangerous for a mass-market success story which has invested billions of dollars lulling their primary market to sleep on quality issues to introduce a choice event into the marketplace. It could be that some people discover that Google without many of the current top 1000 sites actually returns more interesting search results, as an acquired taste, given a fifteen minute taste test. Who knew?

    There are more precarious market gorillas out there than people think. Cigarettes make women ugly at a younger age. Natural Coke and Pepsi make you obese. The holy trinity of corn/soy/sodium are an express train to the afterlife. Sports are the life obsession of the politically disenfranchised (for myself, hockey scores improve my minutes, while destroying my hours and days). The tripe on most news services actively sabotages attention span and issue comprehension. Duff Beer does not make you sexy. The seven never-fail sex tips of an airbrushed super model is not going to save your marriage (if the male sexual response proved too subtle to master in private study).

    You can't just randomly yank the chain on these captive markets without risk of waking your customers up. There was a story here a few days ago about intelligence: many people have it, few use it. Requires effort. It's less effort to delegate to the lower brain functions, as shaped by evolutionary psychology that outlived its crown. Mmmm beer. Mmmm donuts. Mmmm bacon.

    What gives the marketers an orgasm is the old joke "Whenever I feel like exercise, I lie down until the feeling passes." This is the reflex they relentle

  27. Re:Bribery proves 2 things: Cuban is stupid. MS ca by Dahamma · · Score: 2, Insightful

    You are so right...

    Mark Cuban is an idiot, and the only reason he has money is that he managed to find an even bigger idiot at Yahoo to approve the acquisition of broadcast.com. Though I guess you have to give him some credit for that...