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Bing Gains 10% Marketshare

samzbest writes "According to ComScore's qSearch, Microsoft's retaliation against Google search, Bing, has gained significant market share, now facilitating close to 10% of US searches. That's a gain of two large points in five months."

11 of 514 comments (clear)

  1. Being the new default doesn't hurt either by Anonymous Coward · · Score: 4, Interesting

    It probably doesn't hurt that IE 8 updates make Bing the default search engine if you go the 'express' route. Even adding google as a search provider is weird - you can't just select it, you have to go to a web page and download the search engine provider package or whatever.

  2. Shocked by whisper_jeff · · Score: 5, Interesting

    I'm shocked - *SHOCKED* - I tell ya. I find it hard to believe that ComScore would report such a thing.

    Yes, I know the numbers may be valid but when a company is reporting on another company, with whom they are partnered, I find it hard to invest any credibility in the report.

  3. The Deal Seekers Are Probably Partly Responsible by eldavojohn · · Score: 4, Interesting

    Go ahead, you can probably blame some of this on me -- and people like me. I was in the market for an XBox 360 Arcade (with intent to add a HDD on my own) and had found through slick deals mention that if you went to bing and searched for Dell and clicked on the cashback link you could get an XBox 360 Arcade for 15%-30% off depending on when you do it.

    Now, from what I read, your mileage may vary. Meaning you got anywhere from $20 to $30 off the price but you still paid $200. It was just recredited to your paypal account. It happened/happens with other large retailers like Amazon so I found myself periodically using Bing to squeeze 10% off a purchase here or there ... or even just hitting it up every couple days to see what I could find. Kept with Google on my other searches (Firefox and Chrome still put me through the same default search engine). But for a while, my desire to save a couple bucks probably pushed up Bing's marketshare. I can't help it, I blame my overly frugal parents.

    I'm not sure how this was orchestrated. I mean, I thought commodities like DVDs and CDs and XBoxes were already shaven down to the some of the lowest prices online ... so what happened and who is giving me the money back? Is it Microsoft putting ad dollars to hard work for Bing or the retailer giving up some more profit margin in exchange for moving product? If anyone could shed light on how I was able to get better deals on -- sometimes any -- products on Amazon by first going through Bing, I'd appreciate it. And this isn't like a few pennies click through ad revenue, this is like tens of dollars across several purchases. Am I really that inept at how the world works to not figure this out?

    So in the end, I apologize for causing all that cancer. You are correct to direct your slurs at me but I assure you that as soon as those deals dry up I will stop using Bing.

    --
    My work here is dung.
  4. Market Share Gains by TheFlannelAvenger · · Score: 4, Interesting

    I've been seeing a lot of machines lately with the Bing Toolbar installed, and the client having no idea how it got there. Automated updates on a Windows machine are nice, but sometimes you get the latest helpful tool bar offering along with it. Sun Java, Adobe Flash, etc. often offer tool bars and other goodies that although are not harmful, might be unwanted. I'm not sure how much this would skew actual results, but it has to count for a few points of market share and larger reported install base of tool bars and hence search engine use.

  5. I'm not sure I believe those numbers by CoffeePlease · · Score: 5, Interesting

    When I look at AWstats for my site:
    Google 18020 pages (linked to from Google)
    Google (Images) 976 pages
    Bing 226 pages


    And from Google Analytics:
    Top traffic sources:
    Google 26,738 visits 85.24%
    Yahoo 676 visits 2.16%
    Bing 346 visits 1.10%
    Admittedly the site is not about shopping or entertainment - it's mainly about technical topics which maybe colors the results.

  6. Re:Is it trickery? by MyLongNickName · · Score: 4, Interesting

    I don't think Microsoft sponsored this article. I believe it just one of many periodic reports on search provider market share.

    And personally, I don't think Bing is crap. It actually has some innovative features. I just don't have any incentive to switch from Google, especially with gmail and personalized home pages.

    Would you care to tell me why you think Bing is a "piece of crap"?

    --
    See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year
  7. Well...it's my homepage anyway by mccalli · · Score: 4, Interesting

    Everyone is speaking of trickery to get the users. I switched my homepage over by choice - and I'm a Mac Safari user.

    Reason? Much against my expectation, I found I liked the daily pictures rather than the blank of Google. I fully expected to prefer the clean look of Google (after all, it was that rather than quality of results which made me move from Alta Vista to Google many years ago.) but instead I found it was time for a change and I like the different appearance and the tagging they do I find interesting.

    Search quality results - variable. Some good, some not so. It's no effort to just click the search box top-right and start using Google instead however, so effectively by having Bing as the homepage with a quickly accessible Google search I've got quick access to two potential sets of results.

    So yes, I switched over for the pretty pictures. Yes, that's a shallow reason. It's doing no harm however, and I like it.

    Cheers,
    Ian

  8. Re:Surprising... by gstoddart · · Score: 5, Interesting

    Yea, because Google's idiotic toolbar being bundled with everything from the end user Java VM to Adobe PDF Reader is so different a tactic.

    Well, MS is pushing out updates via OS updates.

    I discovered the other day that IE on my XP box had suddenly decided that Bing was its default search engine, despite the fact that I'd previously set it to be Google.

    I'm not saying I agree any more with the bundling of such things when you install other software (I don't), but Microsoft has an even more privileged access to my system in that they can push updates and I don't even get asked (other than agreeing to a cumulative security update with a long number and no real explanation). I certainly wasn't asked if IE could change its default search engine or to become the default browser (which has happened on occasion).

    I have no doubt that a significant amount of their new-found market share was automatically set for users without their knowledge.

    Cheers

    --
    Lost at C:>. Found at C.
  9. What the...seriously? by Pojut · · Score: 4, Interesting

    Seriously? I don't personally know anyone that uses Bing, and I even know a few people that aren't even aware of its existence.

    I know that who I kow is a very small slice of "everyone", but still...where are these legions of people using Bing? Could the fact that many Windows Mobile phones use Bing as their default search engine be contributing to this number?

  10. Re:Who would've though? by Archangel+Michael · · Score: 4, Interesting

    Wow, I always thought BING was one of those geek recursive acronyms: Bing Is Not Google

    --
    Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  11. Bing is fine, except one thing... by ByzantineAlex · · Score: 4, Interesting
    • So many people have such a blinding hate for everything Microsoft that they lose all semblance of moral and logical integrity. Therefore the argument becomes puerile, unfortunately, like many of the replies above.
    • Anyway, back to the subject: in my opinion Bing is quite good, and has some interesting qualities. Are they enough to make people leave their "google" comfort-zone ? No, not yet. There's nothing revolutionary enough. Anyway, I really wish them well - competition is always welcome.
    • Note. In my experience one area where Bing really fails badly at this time is searching for references to people. Search for instance for "bruce springsteen" (with quotes). How many hits you get ? In Google you get almost 11 mils. In Bing you get around 4.5 mils. In this case, of course, there's no difference (comparing two almost infinite numbers doesn't make sense - nobody will go past page 10 anyway), but searching for less well-known people will be something else - you'll get, say, 334 hits in Google, and 2 in Bing. Now that's a huge difference ! Some of the 334 hits in google were real hits. Search for instance for your own name, or for the names of your friends, not for "celebs". That's Bing's biggest downside right now, imho.