Google's Reach Hits Your Tivo

accido writes "As reported by The LA Times, Google has now decided to expand its marketing and data collection to include what you watch on your Tivo. The data collected would help Google, who sells TV ads, show who watches which commercials and who skips right over them. The article outlines how this could be bad for networks that cash in whether you watch the ad or not. Does this mean fewer commercials for viewers? Not likely, but one can hope."

Comments

Is Google becoming more evil than MS?

[grapeape]

While an a purely ethics level I don't care for MS's business practices at least they tend to usually just screw other businesses, Google frankly scares the crap out of me. Its pretty easy to avoid MS but avoiding becoming a google statistic is becoming increasingly impossible.

tivo's opt out option

[sdnoob]

absolutely no mention in TFA of tivo's existing opt-out policy (keeps your tivo from reporting usage and viewing history of your box) and if it will also apply to google's sticky fingers.