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Google's Reach Hits Your Tivo

accido writes "As reported by The LA Times, Google has now decided to expand its marketing and data collection to include what you watch on your Tivo. The data collected would help Google, who sells TV ads, show who watches which commercials and who skips right over them. The article outlines how this could be bad for networks that cash in whether you watch the ad or not. Does this mean fewer commercials for viewers? Not likely, but one can hope."

5 of 98 comments (clear)

  1. Re:Who the fuck still watches TV? by NoYob · · Score: 5, Insightful

    Seriously, who the fuck still watches TV? There hasn't been anything good on any channel for years now, not that there was much good on in the first place.

    All your neighbors. TV has become a "necessity". I overheard a guy complaining about his cable being out. I quote, "My children haven't had TV in two weeks!" I really had to stifle a laugh.

    Go see a play at the local theater, watch a live band at a nearby pub, go for a walk, or read a book. Those are all much more enlightening and entertaining options.

    Google will eventually have a system where as you enter the pub, you show your ID, and then that information will go into a database. Read a book? Google will collect the data from Visa and MC and AMEX to see what books you're reading and then use that data to market other shit to you. Local theater? Buy those ticket and well, you have to show your ID for pickup - again, data in the database. Live band? Show ID at the door and pay for those drink with your credit card? There you go.

    It's not big brother. It's Google and other companies - Orwell was close. It's not the state that will spy (directly at least), it's going to be corporate American.

    The state will just buy the information and technically do nothing wrong.

    Technology - making life better for all.

    --
    It's NOT me! It's the meds! I'm on 1000mg of Fukitol.
  2. TiVo for 6 years now by kheldan · · Score: 3, Insightful

    If I was suddenly forced to watch commercials (i.e. no 30 second skip and/or no fast forward) I'd probably dump cable and just watch what I can get on Netflix instead. It would be sad though because there are down-times during the latter parts of my evenings when it's too early to go to bed but I'm too tired to do anything else and I want something passive and relatively low-bandwidth brainpower-wise to do in the meantime, and the few shows TiVo records for me are perfect for that.

    --
    Are YOU using the TOOL, or is the TOOL using YOU? Think about it!
  3. Re:I'm sure 99% by Geoffrey.landis · · Score: 3, Insightful
    Actually, the commercials are the best part of TV. They are innovative, have high production values, and basically all the stops are pulled out to make sure they're effective.

    The shows, on the other hand, are usually terrible.

    --
    http://www.geoffreylandis.com
  4. Re:Weather they stop the ads? by Dysphoric1 · · Score: 3, Insightful

    In the mean time there's a greater likelihood I'll chance across something that is actually valuable to me

    In all honesty, I don't think I have ever seen an ad that was of value to me. Maybe I'm just weird or something, but I start with a need and then seek out a solution in a product or service to fulfill it, usually through reviews and such. I never see an ad and then suddenly decide I need the product or service.

    Never mind. I forgot about porn.

  5. Re:The choke hold of google by Anonymous Coward · · Score: 3, Insightful

    If Microsoft had done this, it would have been hoarsely cried upon from rooftops with evil and big brother thrown in liberally. When Google does it, there is a positive spin given to it saying that it could mean fewer commercials.
    Oh the duplicacy....
    The above one is the only comment that I have seen crying foul, others all skip the issue in different ways. And the score was 1..

    Nowadays I read slashdot with the same perspective that I read the inquirer or fox news or msnbc knowing that I should take every sentence that they write with a pinch of salt, with lots of skepticism and knowledge of the fact that these are zealots and will distorts facts. Sad. Pretty soon I will stop reading it as it is not news, but slant propaganda