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Are Ad Servers Bogging Down the Web?
blackbearnh writes "The work of making high-volume web sites perform well is an ongoing challenge, and one that continues to evolve as the nature of web content changes. According to Google Performance Guru Steve Souders, fat JavaScript libraries and rich content are creating new problems for web site tuning, but one of the biggest problems lies outside the control of web site administrators — ad servers. In an interview previewing the upcoming Velocity Online conference run by O'Reilly, Souders talks at length about the real causes of poor web performance today, and in particular, the effect that poorly performing ad servers are creating. 'We adopted a framework of inserting ads, of creating ads, that's pretty simple. And because it's pretty simple, it's not highly tuned. That's one reason why we shouldn't be too surprised that we see performance issues in third party ads. The other reason is that ad services are not focused on technology. Certainly companies like Yahoo and Google and Microsoft, we're technology companies. We focus on technology. So it's not surprising that our web developers are on the leading edge of adopting these performance best practices. And it's also not surprising that ad services might lag two, three or four years behind where these web technology companies are.'"
Can you send that to me in a Flash file?
No, but I took a screenshot of his response, and pasted it in a word file. Can I email that to you?
What are we going to do tonight Brain?
Actually, you need to email it to me and the next ten people in your email list. Break the chain and somewhere a puppy will die!
'vi' is not recognized as an internal or external command,
operable program or batch file.
Dude - you just gave me eye cancer.
A good education is a bit like a STD - it makes you unsuitable for a lot of jobs and gives you a desire to spread it.