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Are Ad Servers Bogging Down the Web?
blackbearnh writes "The work of making high-volume web sites perform well is an ongoing challenge, and one that continues to evolve as the nature of web content changes. According to Google Performance Guru Steve Souders, fat JavaScript libraries and rich content are creating new problems for web site tuning, but one of the biggest problems lies outside the control of web site administrators — ad servers. In an interview previewing the upcoming Velocity Online conference run by O'Reilly, Souders talks at length about the real causes of poor web performance today, and in particular, the effect that poorly performing ad servers are creating. 'We adopted a framework of inserting ads, of creating ads, that's pretty simple. And because it's pretty simple, it's not highly tuned. That's one reason why we shouldn't be too surprised that we see performance issues in third party ads. The other reason is that ad services are not focused on technology. Certainly companies like Yahoo and Google and Microsoft, we're technology companies. We focus on technology. So it's not surprising that our web developers are on the leading edge of adopting these performance best practices. And it's also not surprising that ad services might lag two, three or four years behind where these web technology companies are.'"
swf isn't exactly heavy, and can provide results that are not suited for HTML+CSS+Javascript. And I rather not have ads controlling Javascript, that would be even more annoying. Now you can at least block the .swf file/url pattern if you want to.
And no, ads aren't going away, websites need income to operate. AdSense like text ads are ok, but they aren't suitable everywhere.
Seriously.. what ads? I'm amazed whenever I have to fire up a default browser and i'm like "There are ads on this page?".. not to mention every now and again /. says "Hey you've been nice.. we can turn off ads for you".. "um.. there are ads?"
Adblock.. I love you.
(unfortunately it makes FF start up slower :/ )
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