Personalized Search From Google Now Opt-Out

An anonymous reader writes "CNet reports that 'Google now intends to deliver customized search results even to those searching its site without having signed into a Google account.' This may be what finally drives me to seriously experiment with cookie-free browsing. I consider non-personalized search results to be of value. They quasi-subconsciously give me a better perspective of the full range of information and ideas on the net. That, and I'm also a bit paranoid about a coming world with push-button infrastructure for personalized mis/disinformation."

Comments

Re:oh c'mon

[oDDmON oUT]

"How is this a bad thing exactly?"

Two key phrases:

Uninvited opt-out "feature"
Persistent tracking

Just because you're paranoid doesn't mean they're not out to get you.

I Google

[delire]

This in built 'subjectivity' in the search mechanism represents a kind of fragmentation of the commons the searchable Internet supposedly represents: sometimes I want to know what other people know, what they are looking at, what is popular or interesting for them.

Secondly, grouping searches around an assumption of my interests assumes that my interests are 1/ Statistically quantifiable (solving a loathesome and boring problem may result in many queries), 2/ Particular to me (I may be searching for someone else, or my computer could be shared with another), 3/ Can be built from clear-text (sometimes I might be searching within a context do take me to a binary, like a video, arbitrarily linked in a page (like the comments for instance)).

Finally, isn't there a problem with diminishing returns here? The set that represents my interests will get 'smaller' in subject matter as I continue to search within that set.

I'll certainly be switching if Google's approximation of my interests goes under the radar, digging into cookies when I'm 'signed out'.

Re:I Google

[noidentity]

This is an example of a computer trying to be smart. The way it behaves changes over time with your interactions with it, but this modified behavior is particular to your connection. If you go search on another machine elsewhere, you'll get different behavior, and you might not know why you aren't finding something you could find easily on your home machines. Smart computers frustrate users. Give me a dumb, predictable computer any way, then I can accuractly predict how it'll respond to my input, and this tailor my input for the exact response I want, every time.

Simple solution

[Timosch]

Auto-delete cookies when closing the browser. It's not that complicated, and while it costs you some extra time (logging on etc.), it might be less than you thought it would. I've been doing it for 5 years now.

Re:oh c'mon

[thetoadwarrior]

Your ISP already knows everything you're doing and pretty much any site you visit will have your IP too and know what you did on their site. The government can already track you and may be doing so now

Re:oh c'mon

[peragrin]

Simple, I want an unbiased source of information even if those biases are my own. I don't want results taiolered to me, as then I can't learn new things about subjects I would never have thought about search for relavant information.

In other words i don't want all my searches spoiled by my previous line of thinking. I am not a religious nutjob who can only believe what I already know. I don't want the fact that I am catholic to let google to stop searching islamic sites, or the fact that i am a man and never wear jewelry to prevent me from searching for a bracelet for my girlfriend.

By personalizing search you limit yourself to what you already have. how do you expect to grow with such limitations. Personalizing search is stupid. the problem is there are so many stupid people on this planet that it will be a big hit.