Pirates as a Marketplace

John Riccitiello, the CEO of Electronic Arts, made some revealing comments in an interview with Kotaku about how the company's attitudes are shifting with regard to software piracy. Quoting: "Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA. But around that cloud Riccitiello identified a silver lining: 'There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace,' he said, pointing to DLC as a way to do it. The EA boss would prefer people bought their games, of course. 'I don't think anybody should pirate anything,' he said. 'I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do.' So encourage those pirates to pay for something, he figures. Riccitiello explained that EA's download services aren't perfect at distinguishing between used copies of games and pirated copies. As a result, he suggested, EA sells DLC to both communities of gamers. And that's how a pirate can turn into a paying customer."

Comments

Common courtesy...

[thickdiick]

It's standard procedure to first define an acronym (like DLC) before using it throughout one's text.

!Piracy

[AP31R0N]

For the 87th Time:

Piracy is ship to ship armed robbery. Calling copyright infringement piracy makes light of murderous thugs, and makes infringement sound worse than it is. It doesn't even work as a metaphor. When we use their misnomer, they win. Then one of two things will happen. Either infringers will be demonized people sharing 1s and 0s or the word piracy will lose its gravity.

Cue the "langwijiz morf, get/it" crowd.

And yeah, get off my lawn, or whatever other dismissiveness you want to conjure. Disagree all you want, but try to do it without dismissing me as pedantic or a grammar nazi. Try some substance.

Language matters; word choice matters. All actions start as thoughts, thoughts happen in words. By calling a government a regime, we can make overthrowing it more palatable. By calling a person a kike, nigger, rag head, witch etc, we can make them not human, so killing them won't be murder. Hacker was a positive term. The "man" (media, law, etc) has corrupted the word hacker to refer to criminals. It's like calling Nazis German over and over until the word German means Nazi. When we blur the distinction between words we lose expressiveness and have to invent awkward ways to regain specificity that we threw away out of laziness and ignorance. Yeah languages change over time, but there is evolution and there is devolution and corruption. Change is not inherently good.

And stand up for yourselves.