A Requiem For Saab
Hugh Pickens writes "The NY Times reports that auto enthusiasts across the country are dismayed by the news that General Motors is planning to shut down Saab, the Swedish carmaker it bought two decades ago, after a deal to sell it fell apart. Even with its modest and steadily declining sales, Saab, an acronym for Svenska Aeroplan Aktiebolaget, or Swedish Airplane Company, long stood out as a powerful brand in spite of itself. 'It wasn't designed to be a fashion statement,' says Ron Pinelli, president of Autodata, which tracks industry statistics. 'It was designed to provide transportation under miserable weather conditions.' Many Saab owners consider the brand's glory days to be the 1980s, when Americans began buying cars again after a recession and energy crisis. 'The cars were communicative,' says Pinelli. 'They didn't try to numb the experience like cars do today.' The cars had odd touches and appealed to those who appreciate the unconventional. Swedish engineers assumed drivers would be wearing gloves, so they designed big buttons for the dashboard. Though the cars were compact, with long hoods and short rear ends, there was plenty of headroom inside. Now Saab, a brand that once had one of the clearest identities in the industry, seems headed for extinction just as automakers are searching for more distinctive designs to help set them apart. 'It's a shame that Saab is a victim,' adds Pinelli."
1. Who owned SAAB before?
2. If it is such a good brand, why don't those previous owners buy it back?
If Slashdot were chemistry it would look like this:Cadaverine
I've never driven a Saab and have no opinion on how they fared in this way.
But what is it with Americans preferring numb cars that totally insulate them from what the car is doing? They all seem to like very mushy suspensions where the car tips around corners, and automatic transmissions. Then, because they drive very tippy cars with very high centre of gravity, they're deathly afraid of corners, and they nearly stop every time there's the slightest bend in the road.
It seems the automotive equivalent of removing all the taste from one's food. Sure, it'll still keep you alive, but you go through your life eating bland and boring food.
I lose any interest in the brand the moment an American company buys it, because I know that the quality of the "American version" isn't going to hold a candle to the Swedish version. Once the Americans get their grubby little hands on it and start to try to integrate it into their manufacturing and supply chain and QC practices, the car's gonna just be another Chevy.
If I wanted a Chevy, I'd buy a chevy.
I'm finally getting ready to replace my '84 with 300k miles on it. When I do, I'm buying used, and I'm buying the "last Swedish year." I'm not touching any GM Saabs or Ford Volvos.
STOP . AMERICA . NOW
"Is that why they built a bunch of intensely front-heavy FWD vehicles with atrocious understeer?"
"They also had reverse-mounted engines"
They stopped making these cars in the mid 80's.
Neither of those criticisms applies to the cars that they make today.
You forgot one thing: Car makers have spent the last 100 years not inventing anything new... and strong-arming everyone who was trying to invent something new out of the market.
The eternal struggle of good vs. evil begins within one's self.
SAAB was once quirky and bizarre, the choice of folks who needed some particular features. Then people started buying it, not for the suitability for cold weather or whatever, but precisely because it was quirky. Then the customers even stopped caring about the quirkiness and started buying them for the nameplate. Sure, there were a few folks who needed some strange features, but for the most part, people only cared about the name. GM, though not having the brightest business acumen, sought to capitalize. Instead of quirkiness they sold the brand on its name. Alas, in circles of people who cared about these things, GM and exclusivity are mutually - ahh - exclusive. The cars stopped selling.
There's a right way and a wrong way to capitalize on quirkiness, I think. Apple used to sell their products as the choice of the minority. Their "Think Different" campaign was not so much about suitability but about the mere fact of being different than the masses. That campaign might not have worked a few years later when nationalism and homogenized thinking was seen as patriotic, but it was perfect for the times.
So here was GM peddling SAAB as the choice of the oddball right during the time when it was gauche to be different. Then when that failed they started talking about SAAB's roots in a foreign military when US patriotism was near a peak. I suppose if they had survived, GM would have marketed it as the choice of banking executives. "Look! SAAB is the number one choice among failed banking executives!"
Back before they developed the yuppie image and the high prices, they were just a nice solid car that was unstoppable in bad weather. Certainly they were more expensive than the typical car, but not so much so that they were unaffordable.
But GM really destroyed them by pushing them into a market that they were designed for.
We New Englanders still need a nice winter car, and Saab is not there for that purpose any more because they are just too darned expensive now. I only have one because I bought it used, there's no way I'm going to pay $40K for a car.
Saab was a modest company making a modest profit on a modest sales. GM came along and doubled their production and raised the prices. In the process they made the company much more fragile because now they had to maintain sales levels to pay down the expenses of expanding.
Really the story is not all that different from the typical failed high-tech company: crash and burn while attempting to grow out of the initial successful market. The projected sales increases don't happen. This failure pattern happens over and over again so many times, you'd think managers would learn.
A lesson to be learned and yet another reason for Europeans to be annoyed at Americans.
Nonetheless, you need not cry for Saab. It will live again. According to a news report just issued by the "Wall Street Journal", Spyker has made another offer to buy Saab. This time, we have the real deal.
They take brands past their prime and run them into the ground
(damn, a computer analogy for a car story. A first for Slashdot?)
If your children ever found out how lame you are, they'd murder you in your sleep
Oh, come on....
The reverse-mounted engine made replacing a clutch in my '82 900 T something a neophyte could do. Yes, the Haynes manual suggested using a belt to hold the clutch pressure plate compressed, but that doesn't work - yes, you do need the two special tools SAAB made to compress the pressure plate fingers and then a spring-steel c-shaped ring expands to hold the fingers compressed... But, having borrowed the tools from the dealership for an hour - at no cost - I was able to complete the job with just a small set of metric sockets.
The brakes did need a "special tool" because the brake activator had a hydraulic cylinder with back-facing notches - it ratcheted forward as the pad wore down and had to be screwed back up to the new pad position. The face of the cylinder had two depressions in it and a flat wrench with two prongs was called for to screw in the cylinder. I made one with a flat, metal ruler and two pop-rivets. It took only a few minutes to create and worked until a jerk in a 3/4 tom pickup ran a redlight and hit me in the left-front quarter-panel - spinning my SAAB more than 360 degrees... the truck's bed came up and over and the truck that hit me wound up landing on its cab roof and skidding 45 yards upside down down a city street.
My 6 year-old son and I, both belted in, were completely unharmed.
I have one of the last SAAB 900 Turbos manufactured out of Trollhatten - with mostly SAAB parts - albeit that GM changed the window / cab profile. It is at 160k and doing very, very well today - averaging 32 mi/gal and just passed the CA emissions test (not too bad for a 14 year-old car that never seems to age). Compared to my twin-turbo Volvo S-80 '01 vintage (also with 160k) I've put far more money into repairing the Volvo than I ever did that SAAB.
Understeer can happen in any vehicle with even weight distribution (mid-engine) or front-heavy design. The famous Porsche 911 has massive understeer - big deal.
All that you do to deal with understeer is to accelerate and brake as you enter a curve forcing the front tires (drive & steering on the 900) down to greater road contact, then accelerate out of the turn. Easy and solid turning control with the tight and well crafted SAAB steering & brakes. Yes, you do need good tires - Pirelli, Yokohama & Michelin have been my go-to brands - with the Michelins winning the wear/performance battle.
Remember the 9-2X? It was a re-badged Subaru Impreza. Even by SAAB standards it was a flop. You can't keep a niche brand going with re-brands!
Saturn went out pretty much the same way, and that's why I traded my Saturn SL2 for a Subaru Impreza, rather than a Saturn ION. The Subaru has lots of unique things about it. Saturns became typical, boring, unreliable American cars.
Way to kill all the interesting brands, but keep Buick on life support.
Compare an american pizza with an italian one. A real hamburger with anything from any american restaurant. American beer? Coffee? We got Starbucks in holland now and frankly, their coffee sucks. I can get better from an espresso machine. Ben&Jerry icecream? For the price, not nearly as good as you would think.
That is not to say everything american is bad, it is just that when you have to appeal to 360 million people, you end up becoming distinctly average. The US HAS got local restaurants, even chains of them, that provide something different, something with a taste that dares not to appeal to everyone. To be unique, but they will always be local affairs that don't make it out of their local area, let alone across the ocean.
The big american cars you know are aimed at the general US population. They require a car NOT for local travel but for long distance travel (or at least, they think they do). The world is filled with car-buyers who buy a car for the situation they might one day be in that they seen in the movies and not the one they need every single day of their real lives. Every american dreams of driving along a long highway into the sunset. For that you need a 3-ton car with soft suspension. And you want plenty of room on an 12 hour ride. Oh sure, it is hell on the short daily trips, but one day you might drive away from it all and you will be glad for it then.
What amuses me most is the episodes of myth-busters where they test fuel-efficiency myths in 3 ton gas guzzlers. That is because no american can drive anything less then a v8. Because you need those extra horsepowers if you ever need to accelarate fast for some idiotic safety reason (that you would accelerate faster in a lighter car with a better power to weight ratio is something no american can understand).
There is a reason every famous car comes from europe. The same reason Michelin guide is french. Americans do big and succesful, europeans do financial failure but do it beautifully.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I wouldn't hold your breath. Vauxhall in Britain and Opel in Germany were all set to be sold, with German government money there no less, and GM did a sleight-of-hand and changed their minds.
What a horrible story. A few years ago I thought about buying a Saab someday, but then I looked up the reliability on Consumer Reports (generally poor). That and the price tag killed any thoughts about Saab.
I think the lesson learned from your story (apart from not buying a 1.0 version of anything) is to not import a car into a country where it's not normally sold. I'd bet a lot of your negative dealer experiences can be explained by just this one simple fact. The mechanics don't know anything about it, the sales guys don't give a rats ass about it's reputation, the support people don't know anything about recalls, your local dealership doesn't see any loyalty towards you since you didn't buy it from THEM, and the regional office finds it easier to just ignore you since your model doesn't even show up under magnification.
AccountKiller
You seem to be describing all victims of globalization. Make a better burger, catch McDonald's attention, be bought out, and your burgers disappear. Make a better car, catch the attention of a major auto maker -----
Obviously, I'm no fan of globalization. I'm perfectly happy to allow the Finnish to do things their way, South Africans do things their way, and New Yorkers to do things their way. I can look at each, and decide for myself which is best for me - if any. Screw those megacorporations - they decrease the number of choices we all have.
"Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it." - Charlie Br
Obviously, I'm no fan of globalization. I'm perfectly happy to allow the Finnish to do things their way, South Africans do things their way, and New Yorkers to do things their way. I can look at each, and decide for myself which is best for me - if any
That is globalization.
I won't deny that Europe has iconic cars. American icons, however, were mostly cars of the people, in that if you had a modest job, you could probably afford to buy it (at least the version with modest trim leve) in your lifetime. i.e. Middle Class people. Iconic European cars, however were (and are) mostly (with rare exception) items which could be afforded only by the wealthy.
Examples: when I think iconic American car I think Mustang, Camaro, GTO, Corvette, Classic AMC, Buicks, Plymouths etc. Most were relatively affordable late 50's-60's and 70's models with Muscle and personality. This market segment didn't really exist in Europe--or alternatively little attempt was made to fill it.
VW/Mini/MG/Triumph/Fiat/Alfa/Peugeot etc... All made interesting cars in their own right, but they just don't get the blood pumping the same as American muscle, and aren't as memorable to *us*. Even now, the currency to buy a value-priced compact car in Europe could buy a more fun, if slightly handicapped copy of an American classic... And the market lessons here have forced manufacturers to really step up in the quality department.
Constitutional rights may be respected, repealed, or modified; but they must never be ignored.