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A Requiem For Saab

Hugh Pickens writes "The NY Times reports that auto enthusiasts across the country are dismayed by the news that General Motors is planning to shut down Saab, the Swedish carmaker it bought two decades ago, after a deal to sell it fell apart. Even with its modest and steadily declining sales, Saab, an acronym for Svenska Aeroplan Aktiebolaget, or Swedish Airplane Company, long stood out as a powerful brand in spite of itself. 'It wasn't designed to be a fashion statement,' says Ron Pinelli, president of Autodata, which tracks industry statistics. 'It was designed to provide transportation under miserable weather conditions.' Many Saab owners consider the brand's glory days to be the 1980s, when Americans began buying cars again after a recession and energy crisis. 'The cars were communicative,' says Pinelli. 'They didn't try to numb the experience like cars do today.' The cars had odd touches and appealed to those who appreciate the unconventional. Swedish engineers assumed drivers would be wearing gloves, so they designed big buttons for the dashboard. Though the cars were compact, with long hoods and short rear ends, there was plenty of headroom inside. Now Saab, a brand that once had one of the clearest identities in the industry, seems headed for extinction just as automakers are searching for more distinctive designs to help set them apart. 'It's a shame that Saab is a victim,' adds Pinelli."

8 of 438 comments (clear)

  1. I guess you could call it a ... by Anonymous Coward · · Score: 5, Funny

    Saab Story.

    *rimshot*

  2. Saab cannot die! by someme2 · · Score: 4, Funny

    It's GPL! If you like it that much, just fork it and the community will... wait, oh, I see. Sorry, never mind.

    --
    You can attach boosters to anything. It just costs more. -
    Anonymous Coward on Sunday November 07, @12:26PM
  3. What about the Saab Defence division? by schwit1 · · Score: 2, Funny

    Can Gripens be had cheap?

  4. Slaabs can't die fast enough... by aoeu · · Score: 3, Funny

    Strongly concur, I refuse to work on these POS. The owners also tend to be pieces of work. Kudos to GM for doing us all a favor by buying the brand and putting it down. No offense to the workers in Trollheim. Peace?

    --
    All your database are belong to U.S.
  5. What this thread needs . . . . by Anonymous+Poodle · · Score: 4, Funny

    Is a decent car analogy.

  6. Let the EU buy it then. by p51d007 · · Score: 3, Funny

    GM owns it (which was dumb in the first place), so let the Swiss buy it back from GM.

  7. Re:Let's just be clear on what they mean here by Anonymous Coward · · Score: 2, Funny

    I have one of the last SAAB 900 Turbos manufactured out of Trollhatten

    Uhm ... Trollhatten is a famous island mountain in Norway. It translates as "The Troll's hat". Trollhättan, on the other hand, is a small-ish Swedish town. It translates as ... uhm ... "The Troll's hat". Err ... never mind.

  8. Re:GM is the Computer Associates of the car indust by Fear+the+Clam · · Score: 2, Funny

    They take brands past their prime and run them into the ground

    That description fits the New York Mets as well.