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Sony, IMAX, Discovery To Launch 3D TV Network

adeelarshad82 writes "In a surprising endorsement for 3D display technology, Sony Corp. of America, Discovery Communications and IMAX Corp. have announced plans to form a US television network entirely devoted to 3D programming. The three parties have signed a letter of intent to form the unnamed venture, which is scheduled to launch in 2012. The new network is intended as a sort of carrot to lure buyers to purchase 3D-enabled TVs." Reader jggimi notes NY Times coverage, which points out that this prospective network won't be the first: "Earlier Tuesday, ESPN announced that it would start 'ESPN 3D' in June 2010. The channel will show a minimum of 85 live 3D events during the first year."

21 of 218 comments (clear)

  1. Lame start... by LostCluster · · Score: 3, Informative

    They don't seem to be breaking much ground with this. It was already known that the World Cup going to be shot in 3D... ESPN is basically saying they'll make that feed available in the USA because they own the English-language TV rights. Could we please have Sunday Night Baseball and Monday Night Football in 3D?

    1. Re:Lame start... by LostCluster · · Score: 4, Funny

      I don't understand why the standards org for soccer is called FIFA... shouldn't they have an S for soccer somewhere in that name?

    2. Re:Lame start... by fred+fleenblat · · Score: 5, Funny

      We only call it Soccer in the US. Everywhere else they call it Foccer.

    3. Re:Lame start... by R3d+M3rcury · · Score: 4, Funny

      Probably the same reason that the old USSR called itself CCCP.

      Bloody foreigners.

    4. Re:Lame start... by Anonymous Coward · · Score: 3, Funny

      Football is Football everywhere in the world except in the states where you have fancy names like Association Football ... Rugby is Rugby, nobody in its right mind would put them together ...
      As for your Armored Football, only Americans could invent a sport that looks like organized medieval warfare ...

  2. Party like it's 1999 by LostCluster · · Score: 3, Informative

    This is about the point where HD was in 1999. Announced, but not quite online yet and only limited programs are being broadcast. Channels are so light on content they sign off rather than take up bandwidth when they've got nothing to show. This will make more sense when the devices are out and priced like an HD set is today... we're just not there yet.

  3. Re:headaches welcome? by broken_chaos · · Score: 3, Insightful

    Because it's IN THE THIRD DIMENSION!

    Also, it's a shame HTML doesn't have a <reverb> tag.

  4. First Day Schedule Released by StefanJ · · Score: 5, Funny

    12:00 am to 6:30 am: 3D infomercials
    6:30 am: 3D National Anthem
    6:35 am: Scripture Study with Rev. Harlon Stereo
    6:45 am: Davey & Goliath in the Land of Three Dimensions
    7:00 am: Bwana Devil
    9:00 am: House of Wax
    11:00 am: Treasure of the Four Crowns
    1:00 pm: Pixar Trailer Compilation
    2:00 pm: House of Wax
    4:00 pm: 3D National News from the rim of the Grand Canyon
    6:00 pm: Simpsons 3D episode
    6:30 pm: Viewmaster Travelogue Presents: Beautiful Holland.
    7:00 pm: House of Wax
    9:00 pm: Stetson's Hangout (premiere) Sitcom featuring the wacky exploits of the Tosser Family. In this epiode, Stetson Tosser throws snakes, soiled diapers and a bowl of Jell-0 at the camera.
    9:30 pm: Lacrosse championships from Watertown, NY. In 3D.
    11:00 pm: Late News hanging from a platform on the side of the Empire State Building
    11:30 pm: Viewmaster Showcase: Bible Stories

  5. Re:Sony, IMAX, Discovery To Launch 3D TV Network by LostCluster · · Score: 3, Informative

    Sony and IMAX are more known for doing movies... but it's Disney's Pixar and Viacom's DreamWorks that's doing most of the HD movies. IMAX tends to like to upconvert major releases, but they've got limited processing power so they can't do everything... yet.

  6. Re:Won't be needing 3D TV by peragrin · · Score: 4, Insightful

    exactly 3D movies are useless for me as my eyes don't focus in the "right" way.

    I see some effects but just get a headache. I think it is some 5-10% of the population suffers from the same problem. That will limit any major 3D tv tech.

    --
    i thought once I was found, but it was only a dream.
  7. Re:Sony, IMAX, Discovery To Launch 3D TV Network by omar.sahal · · Score: 3, Informative
    Stop me if I am wrong, imax cameras can be used by any studio.
    The list below was quickly trawled up on google, I dont discount you could be right.

    My main point is media companies seem to see 3d as some saviour giving a unique selling point whilst protecting demand (profit) from pirates.

  8. Every time I watch porn by SmallFurryCreature · · Score: 3, Insightful

    Sorry, try your "I hate the future" speech a little bit more.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  9. Re:Won't be needing 3D TV by That's+Unpossible! · · Score: 4, Insightful

    Wow, you gave 3D an entire movie experience before deciding it's fate?

    And you're skipping blu-ray... uh huh. I'll come back to you in a year when you can't even find a non-bluray DVD player on the market any more.

    --
    Ironically, the word ironically is often used incorrectly.
  10. Re:ugg by fractoid · · Score: 4, Interesting

    Well, the light output of an LCD is naturally polarised, so an LCD using polarised glasses is actually far easier to make than a temporal interlacing design (using shutter glasses). Also, shutter glasses require ridicorously high refresh rates and still cause eye strain, not to mention the glasses are powered and thus are heavier and can run out of batteries.

    One thing I think will be interesting is whether there will be enough time for the fixed-perspective "3D" to really take off before "true" 3D becomes practical (using screens whose pixels can emit different light colours in different directions, a la HoloVizio). Generating a display like this is tractable (I presume they're using a lenticular sheet system with multiple columns of pixels behind each lenticular strip) but capturing live video in such a manner will prove an interesting challenge.

    --
    Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  11. First 3D post! by paiute · · Score: 4, Funny

    tThHiIsS iIsS tThHeE vVeErRyY fFiIrRsStT tThHrReEeE dD pPoOsStT

    cCaAuUtTiIoOnN mMaAyY cCaAuUsSeE nNaAuUsSeEaA

    --
    If Slashdot were chemistry it would look like this:Cadaverine
  12. Re:Won't be needing 3D TV by Mad+Quacker · · Score: 4, Interesting

    Won't be needing 3D TV ... ever.
    Just saw my first full length film in 3D, and I don't need that in my house. It just doesn't add that much to the viewing experience.
    I'll be skipping blu-ray.

    Let me guess you have no depth perception and are partially blind? Watching Avatar in RealD 3D was quite an experience. It wasn't just me either, people were standing up in the theater trying to grab the RealD introduction out of the air. No flicker, no headaches, no red/blue tinting.

    I am not easily impressed.

    --
    "I don't know that atheists should be considered citizens, nor should they be considered patriots." George HW Bush
  13. Stereoscopic, not 3D by Culture20 · · Score: 4, Insightful

    Sorry to be a pedant, but it's only 3D when I can walk around the TV and see things from every angle. This is stereoscopic; "3D" from only one viewpoint by tricks of the eyes+brain.

  14. Well fuck by riker1384 · · Score: 3, Insightful

    Just when I caved and bought my 58-plasma, now they're gonna make it obsolete? Will this work on existing TVs?

  15. Avatar just gave me a headache... by feepness · · Score: 4, Funny

    The 3D effects were blurry and made me feel nauseous.

    Furthermore, everyone else in the theater was a nerd. Everyone but me had these big thick plastic glasses on.

    I really don't see what the hype was about.

  16. Re:Makes sense in terms of metaphysics. by feepness · · Score: 3, Insightful

    I want some of what you're dropping.

  17. Re:Won't be needing 3D TV by Col+Bat+Guano · · Score: 3, Insightful

    7 - 10% of the population are left handed (wikipedia), but that doesn't stop almost all handed tools being right handed only.

    I think that companies would be prepared for 5 - 10% to be overlooked in the pursuit of new TV/home entertainment/3D-DVD sales...