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Netflix Will Delay Renting New WB Releases
DesertBlade tips the news that Netflix will delay renting new releases from Warner Brothers for 28 days, and adds "Luckily I am so far behind in my movie watching that I will probably never catch up anyway." "It's part of a strategy by several studios to create staggered releases of DVDs so that the most profitable transactions are available first and cheaper rental options take effect further down the road. The move could be copied by other studios, forcing consumers to wait nearly a month if they want to rent popular movies from Netflix. ... The studio is hoping that the four-week window will push consumers interested in watching movies at home to buy the DVDs or pay a premium to rent them from stores like Blockbuster or from Internet and cable video-on-demand services. Warner Bros. already imposes a 28-day window on $1-a-night kiosk firm Redbox."
Artifically deny your customer the ability to buy your product. They'll love you for it!
Feh.
Living With a Nerd
If I really want the movie on dvd I'm gonna buy it anyway. If I was just gonna rent it when it comes out on dvd what makes you think I'll want to buy it instead of waiting 28 extra days? Or at worse one could always pirate it since I'm sure there will be dvd rips on the net. Anyway, this isn't all bad... more streaming stuff :)
That's movie-studio thinking. And yeah, on the face of it, it does make sense - break the law, commit a morally wrong act for the sake of 28 days?
But that forgets what movies have become. Torrents being free is only half of it - the other half is service. Piracy is fiercely competitive on service: they are quire remarkable in getting whatever you want, however you want, as quickly as they possibly can. The studios have taken some steps towards competing: cinema releases are increasingly worldwide and DVD releases have a shorter delay. But they're not really close - it's like the big airlines trying to do the low-cost airline thing, they just don't have the mentality for it.
It's why some people pirate despite having their cinema card, a Netflix sub and shelves of store-bought movies. It's not that they aren't prepared to pay, it's just piracy is the better service. Sure, plenty of pirates are doing it just because it's free, but there's a big chunk of people with a range of different reasons. Each step the studios take towards competing with piracy is a chunk of people for whom paying becomes their better choice. Each step away from competing with piracy, like delaying Netflix for 28 days, a bunch of people turn on the torrents. Many will actually be annoyed about not being able to get what they want by paying for it.
I'm not trying to defend pirates, I've never illegally downloaded a movie in my life (though I'll not pretend to having never watched any). But there's what's right and there's what is. Quite basic market forces.
NOTE: My wife and I have SEVEN full bookshelves of DVD & Blu-Ray. We're movie nuts. We love to watch them. We love to go back and watch ones we particularly like. If they're good, we'll buy multiple editions we want--I've bought two copies of Iron Man, two full sets of Lord of the Rings, and lord knows how many Star Wars. I'll rebuy the latter two on Blu-Ray when they come out. I like to think we're the model of good customers. I don't bit torrent films because unlike some I like the way it looks on the shelf. The same as I like the way my books look on the shelf. Screw E-readers and stacks of ripped discs.
We also consume Netflix and Comcast OnDemand ravenously, and sometimes the Amazon download rental service or the local actual DVD rental store. Why?
I don't want to buy EVERY film I see. Some I'm fine with only seeing the once. I don't know if I'll like it. We only go to 10-15 films a year maximum in theaters (probably a lot compared to most). It's one of our main hobbies. Do I buy every film I see in theater on disc? Of course not. Half of them I'll never want to see again because they're either not memorable, not important to me, or total shit. Do I buy films that I've rented? ABSOLUTELY! All of them? Absolutely not! I recently watched GI Joe on a flight. Then we downloaded it on Amazon on a lark. My wife loved it, and she hates that sort of film. Now I want to buy it on Blu-Ray--why? It's fun, and it's a fun film you can watch again and toss on with company over to show off the pretty HDTV and laugh about the heinous execution of our childhood memories of GI Joe. Most importantly, again:
It's rewatchable.
Put out consistently quality, engaging films. Aim for every film to be Oscar caliber in some way. That doesn't mean every film has to have an Avatar budget or 99% of the Royal Shakespeare Company in the speaking cast. Pay for a good script. It doesn't have to be a great film--see my GI Joe example above. It's not a great film, but visually? Amazing, and rewatchable for sheer fun with people over. Pay for a good director. Pay for good lighting, decent CGI, good cinematograpy. Make films people will ****WANT**** to see more than once. You many music CDs I've bought in my life for one track that, after I played that track several times, I never listened to that CD ever, ever again? The same thing. Your trailer may be ace--but the film shit. Don't make shit films, and I'll be more likely to buy them. I'm sure the same goes for everyone else too.
Most importantly, don't piss on your devoted customers that pay your salaries. Rentals drive sales. Quality films drive sales. Crap product to simply have a release will never drive sales.
You ever notice how each week we get 3-5 new major film releases? You ever notice how 3-4 of them are substandard to the others? I think they're put out as loss leaders. You put out shit like that, and then complain that people don't all buy your annual release catalog on DVD? What did you expect would happen?
You work at our pleasure. We don't watch your products at yours.
Dude, where's my packet?